A WIN CAPS AN EXCITING YEAR

What a memorable year 2019 was! It seemed like yesterday when I returned from my Autumn 2018 trip to Portland, Oregon, and began looking ahead to the spring 2019 Tucson Festival of Books. Although I was caught by a second round of flu at the beginning of summer, I managed to complete several projects, and even win an award!

Award winning Murders of Conveyance

2019’s Major Event
~
I was delighted to present the hardcover edition of Murders of Conveyance at the Tucson Festival of Books [one of the largest book fairs in the U.S.]. In November, I was honored to have this third Natalie Seachrist Mystery win First Place for Fiction Adventure-Drama in the 2019 New Mexico-Arizona Book Awards! It even inspired my to send out a news release.

Additional Highlights
~
I redesigned my author website with an expanded offering of Island Recipes and the addition of Tales of Tucson. I also rebuilt the Imaginings marketing tips website, with greater linkage to my author site. Are YOU providing both internal and external hyperlinks in your websites and social media pages? It’s a great way to invite visitors to all of your platforms for self-introduction!

~ A new professional page on Facebook is allowing me to more fully reach out to friends, colleagues, and readers. When you have a piece of news or a new feature on one of your online sites, share the information everywhere! I direct FB friends and followers to drop in at my websites whenever I have uploaded new information or recipes.

~ A shortened version of one of my blogs,Coloration for Authors,” was featured on the Hometown Reads website, which unites the interests of both authors and readers! You can read the original version of the blog at https://hometownauthors.com/book-marketing-tips/coloration-for-authors/.

~  Traci Halesvass interviewed me on Write on Four Corners,” which airs on San Juan College’s radio station KSJE, a New Mexico affiliate of Public Radio International. You can hear our conversation at https://www.podbean.com/eu/pb-dwzci-c12784.

You’ll also note that I’ve upgraded this blog to include more color, images, and selected audio samples from my work, as well as that of co-authors of Under Sonoran Skies: Prose and Poetry from the High Desert.

~ In 2019 I launched my first paid news release. Depending on the work you perform, you might want to consider this means of promotion through cost-effective packages of interviews and ads.

PLANS FOR 2020

With the announcement of the award, I’m currently updating marketing materials. And, with Microsoft discontinuing support for Windows 7, I’m now backing up all of my electronic files in preparation for installing a new computer. Fortunately, by having my computer custom built, I’ll be able to view my programs as though they were operating in Windows 7. One note of caution, no matter how many forms of backup you utilize, something can go wrong. So consider printing samples from your most important projects!

Although the New Year is opening with a focus on computer issues, I’m hoping to participate in an event with fellow author and artist Beth Surdut soon. And, in mid-March, the Tucson Festival of Books will again feature heavily in my schedule, as I anticipate being present in the Tucson Sisters in Crime booth on both days. Later in the year, I am planning a major trip to Honolulu to participate in the Hawai`i Book and Music Festival…and unite with a few friends and readers!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson

author, narrator, design consultant, motivational speaker

Additional suggestions for enhancing your participation in events may be found at https://blog.jeanneburrows-johnson.com/category/author-appearances/

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

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LESSONS FROM AN EVENT

Effectively introduce your unique work with a creative tablescape!

Make your participation in a retail, wholesale, or non-profit event memorable for both participants and attendees!
Make your participation in a retail, wholesale, or non-profit event memorable for both participants and attendees!

Recently, I participated in an art fair that reminded me of the need to anticipate inherent challenges you may experience in any event. As the old adage notes, you have only one opportunity to make a good first impression. One way to effectively introduce your unique work to new audiences is with a creative tablescape! While thinking about the elements that make your work remarkable, consider the following issues…

As a seller of the books I write, I have many opportunities to introduce my work. Sometimes the events are large like the Tucson Festival of Books [one of the largest book fairs in the U.S.]. At others, the occasion is small and cozy. Regardless of size, each event provides a chance to review your self-introduction and marketing from a new perspective…

SELECTING VENUES

The holiday season presents many occasions to participate in community or targeted audience events. With probable limits on the availability of time and money, you will want to choose among your opportunities carefully.

Appropriateness
Will the event you are considering increase public awareness and appreciation of your brand? While I now live in Tucson, Arizona, most of my work focuses on Hawai`i. Accordingly, I seek venues that appeal to a broad demographic of attendees and am unlikely to participate in a western-themed event.

Location and Travel Considerations
Is the event located in or near your city? How far will you have to travel to participate? The distance you must travel from your home to the event will affect the cost of transporting yourself and your product[s].

Event Size
The size of an event will impact the numbers of people with whom you will have contact. That may affect the nature and dimensions of your materials and tablescape layout. Do you already possess the materials you will need, or are there extraordinary expenses to be paid or traded in one opportunity over another?

Attendees
Some events, like a county or state fair will attract diverse types of people. Others may be focused on a niche market. Ask yourself, which among your top opportunities is the best fit for meeting your current customer/reader base and what might appeal to a new demographic?

Cost
In addition to the fee for participating in an event, there may be additional expenses such as: Lodging; meals; parking; secondary transportation such as delivery and setup of your product[s] and display elements; paying for assistants. There may even be financial transaction fees, as some non-profit events charge a percentage for each sale you make.

Secondary Benefits
Beyond the event itself, are there any benefits to be realized, like connecting with family, friends, colleagues, and your editor and/or publisher? Might there be an opportunity for you to combine the benefits of this event with something else…an advertising campaign? A book signing at a store or library? A podcast and/or interview?

PACKING PRODUCTS & SUPPORT MATERIALS

Carefully pack your products and promotional materials with an eye toward unpacking and setting them up for the event. For example, if you will be using tablecloths, it is a good idea to have them available for immediate use upon your arrival at the venue. As an author, I am also careful to place my supplies of books at the bottom of carts and boxes as they are heavy and could damage lighter weight décor and other display materials.

DISPLAYS

Your tablescape should be a stimulating yet tasteful presentation of your product[s] should include consideration of maintenance throughout the activity as well as the distinctive elements of your branding! What are colors and textures distinguish your brand? What will be the backdrop for your space? Can you hang a colorful curtain…on the back of a tent, or perhaps a screen behind your table display? Might a montage of book jackets make an appealing branding accent? Are there elements in your tablescape that can be easily dislodged by visitors?

Fliers, folding business cards and bookmarks, and bookplates are the primary handouts I offer visitors. At the art fair, I found that fewer readers desired bookmarks than in the past, and no one wished to leave their contact information, even if they were returning customers. Thank goodness my other handouts assure people can contact me if they wish to do so! And, with my distinctive name, I think everyone will be able to find their way to “Contact” forms on my websites!

I continually monitor the restocking and alignment of the elements of my tablescape. This includes business cards, bookmarks and fliers, which means I have to select bookends and containers that are sturdy enough to keep your display tidy. With three titles and several editions in the Natalie Seachrist Hawaiian Mysteries, plus other projects, I’m contemplating using folding metal shelving to display my books to full advantage…

OPERATIONAL SUPPLIES

What secretarial/display supplies might you need? While you can prepare a standard container of supplies, review your collection prior to every event. When I will be outside, I make sure to include a few heavy items to keep paper materials from being caught up in unexpected changes in wind or other weather conditions.

~  Pens. In addition to pens for general writing purposes, I must include a few that are waterproof and can flow appropriately across title pages at book signings.

~  Secretarial supplies. These might include scissors, pencils, tape, plastic bags [for storage and product purchases], paper clips, rubber bands, string and/or cording, a lined note pad may prove useful to fellow vendors if not you.

~  Transactional supplies. Receipt forms/books, note pad for random reminders of products to order, etc., and a mechanism for taking electronic payments.

PERSONAL PREPARATION

Dress appropriately for your product and the event. Have a filling meal before the event and drink fluids during it. Snack foods should not be messy nor create crumbs you cannot swallow easily. Carry several bottles of plain water that are not too cold. Carbonation may cause digestive discomfort; and anything with color can become a disaster to clothing or products if spilled. If you will be speaking for prolonged periods, you consider adding lemon juice, but only if you’ve tried it previously. Remember to have a go-to-bag with a comb, tissues, disinfecting handwipes [good for post cash sale usage], lip balm and/or lipstick to moisten your lips. Throat lozenges will also moisten your mouth, freshen your breath, and can provide an emergency boost to your sugar level.

PUBLICITY AND MARKETING

While there may be a limited potential for making sales at an event, can you gain positive attention for your work before, during and after the event? For the art fair, I added announcements to the News and Events pages of my author and marketing tip websites, as well as my personal and professional Facebook pages. In addition, I included a notice about the event in general emails sent to a couple of hundred people and organizations in my data base. Your options may vary from mine, but consider them all…especially social media!

POST-EVENT CONSIDERATIONS

~ Preparing for Departure. Hopefully, you have sold and distributed much of the product and promotional material with which you arrived. Keep in mind that that is no guarantee that everything can be repacked in the methodical manner in which you arrived. If you will be participating in frequent events, have a plan for repacking in preparation for the next occasion, with heavy items on the bottom and more fragile pieces on top.

~ Expressing Your Gratitude. Customized expressions of gratitude will help assure that your participation is memorable and that you may have made significant contacts for future! This includes thanking event organizers and media outlets that may have enhanced the experience for both event vendors and attendees.

~ Announcing the Results. To truly benefit from the exertion it takes to participate in even a small event, you will find it appropriate to notify colleagues, the media, and followers of many types about the results of the event. On the last day of the arts fair, my latest Hawaiian mystery, Murders of Conveyance, took first place in the category of Fiction-Adventure in the New Mexico/Arizona Book Awards. This provided me with an excellent reason for contacting many people and organizations in my database!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson

author, narrator, design consultant, motivational speaker

Additional ideas for enhancing participation in events is located at https://blog.jeanneburrows-johnson.com/category/author-appearances/

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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COLORATION FOR AUTHORS

A shorter version of this blog was originally published on the Hometown Authors site on November 5th, 2019…

What visions dance in your dreams?

An artist’s sense of color is normally reflected in their creations, so today’s discussion may be most appropriate to authors, especially those launching their first book or moving into a new series, genre, or nom de plume which may produce new design dilemmas…

Even if you are an author under contract to a publisher who controls the art for your books, you may be able to offer input regarding the ambiance you wish to see projected. Therefore, I suggest you contemplate artistic issues like color in advance of signing with a publisher. In fact, you may find that analyzing their artistic taste will help you select an appropriate publisher. I’m fortunate to have had the liberty of working regularly with an artist of my choice [Yasamine June] to develop the rich covers of the Natalie Seachrist Hawaiian Mysteries.

As a writer and design consultant, I often focus on color. One of my favorite questions for clients seeking branding advice is, “Have you had your color today?” On the surface, this seems like a simple question, perhaps referencing a bright scarf or sales banner. However, my question is directed at the person’s preferences in coloration.

If you are an author, the question addresses your approach to color in both the art and science of your writing…and how you are envisioning the images that may accompany your text. If your writing reflects your personal voice and style, choosing artistic elements may be straightforward. If not, research can ensure colors appropriate to your genre and writer’s voice. [For technical information on coloration such as color theory, colorimetry, tetrachromats, etc., visit Rainbows of Color.

SELECTING COLOR
Scientifically, colors [hues] are specific wavelengths of visible light. When considering coloration in your writing and for book jackets, one of the first questions you might ask yourself is, “What is my design aesthetic?” Also, “Does the style of my writing reflect my taste in art?” Do you like the detail of classicism or the sharp clean lines of modern art? Do you prefer bright primary colors or muted tones? Like an artist, the author draws on a rich palette of images within their mind’s eye. But to effectively communicate, this must be tempered by the expectations of the readers of the genre in which one works.

~  Lighting. The intensity and type of lighting affects one’s perception of tone [intensity of color] and shade [a mixture of black with color which determines how bright the color is].

~  Layering. The layering of color also affects our view of it. For instance, putting a red color on an ivory background will produce a color that has hints of orange.

~  Tint. The tint of a color is determined by the amount of white it may have, which lightens the color.

~  Region. Through the dialect[s] of your characters, as well as the scenes you describe, your text may indicate colors distinctive to the locale of your work. Within my work, I’ve found the greens of trees and plants growing along the shorelines of the Hawaiian Islands [the setting of the Natalie Seachrist Hawaiian Mysteries] to be lighter than those of the hills of `Ulupalakua, Maui. So, which greens are most appropriate to your project? And what about the clarity and tones of blue in the waters and skies you describe?

~  Perceived Gender. This may sound like a dated, or even prejudiced, approach to design. But examining perceptions of your writer’s voice or protagonist may help define appropriate book jacket colors. Consider the differences between romance novels and police procedurals. In the first example, you may have established an ambience that is classically feminine with soft, gentle, and elegant notes. In the second, you may have described a hard-nosed undercover police officer [male or female] who wears black, employs harsh street slang, and fiercely responds to violence. While black is an excellent background for both genres, the artist’s treatment may vary considerably. The romance book often invites the reader to wonder what lurks behind subtle gradations and soft brush strokes of mystical colors and tones. In contrast, the police procedural usually pairs bold primary colors with dark shading set within sharp modern lines.

FANTASIAS OF COLOR
To help you consider more than your personal preferences in color, let’s explore classical and traditional interpretations of basic colors and shades. In my latest Hawaiian mystery, Murders of Conveyance, the cover features my usual frame with the carved gold of Hawaiian heirloom jewelry and the classic red of ancient and modern China.

RedThis color is traditionally linked to sunsets, fire, blood, Mars the planet and Mars the Roman god of war. Red is now often associated with signature holidays like New Year’s, Christmas, and St. Valentine’s Day, as well as certain nations like China. This vibrant color calls attention to anything depicted in it. Philosophically, it has been associated with licentiousness and the concept of Satan.

Yellow and OrangeAssociated with the sun and gold, these happy and bright colors are used for many attention-getting purposes. Depending on their tone, they may announce deeply discounted items, or conversely, the richest and most valued products.

GreenRepresentative of nature, green is often used for health and environmental topics, products, and services. Green colors are also used for military uniforms and equipment.

BlueIn daily conversation, blue ideally speaks of clear and serene waters and skies. In many philosophical traditions, it has been associated with purity and loyalty. Today, the color is often utilized by financial and insurance institutions wanting to declare their honesty, and by healthcare providers wishing to project their dedication to the well-being of their patients and clients.

Violet and PurpleAlthough these colors are not adjacent on the color wheel, humans perceive them as related to one another. Located at the end of the visible spectrum of light [literally next to ultraviolet], violet is a spectral color that is less saturated [intense] and displays more blue. Purple is more saturated [intense, pure] and balances two spectral colors, red and blue. With both colors perceived as blends of blue and red, these rich colors remain linked to ancient concepts of royalty, power, and wealth.

WhiteWhite is an achromatic color [without hue], embodying all wavelengths of visible light. It is historically linked to purity, cleanliness, goodness, and perfection. Like black, it is a good background for highlighting all colors.

BlackAbsorbing all colors of light, this achromatic color [without hue], is the absence of all visible light and therefore color. Obtained by the mixing of all primary colors, black is linked to darkness, night and evil in historical religious written materials. It is an excellent background for both vibrant and subtle colors.

White and black are often paired for the expression of opposites, as in good and evil, the white hats of the good cowboys vs. the black hats of rustlers, the white dress of the bride and the black of a widow in mourning.

 Gray Also an achromatic color, gray is created by the mixing of white and black. Being neutral, this color is most often associated with somberness, dullness, boredom, uncertainty, and advanced age.

COLOR SAMPLES
Please note that despite how I’ve planned for these samples to appear, your hardware/software will alter the experience…

Once you’ve completed your research and contemplation of coloration for your project, I suggest you write a paragraph outlining the elements you desire with a sample color palette. With colors identified by number in your art or text software program, this will facilitate communication with publishers and artists [should you decide to self-publish].

I should caution you that identifying the colors you wish to see on a book jacket is no guarantee of how the printed work will arrive at your doorstep. Even two editions of the same book, printed by the same company following the same instructions can yield variations in color because of differences in batches of ink or toner, the moisture content of the paper used, and production executed on innumerable types and conditions of equipment.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson

author, narrator, design consultant, motivational speaker

An in-depth discussion of the nature of color is provided at Wearing Your Brand, on my marketing website.

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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REVIEWING 2018

 

Every year brings a mix of high and low points. Hopefully, you have experienced positive outcomes in both your personal and professional lives. I’m delighted to say that that has been true for me in several ways. On the personal front, my husband John was declared free of cancer. This September was especially memorable. I was able to visit friends as well as readers of the Natalie Seachrist Hawaiian Mysteries in a visit to the city of my youth, Portland, Oregon—after an absence of more than twenty years.

MERGING OF PAST AND FUTURE
When I used to travel from Honolulu to Portland, I often planned a gathering of friends, which allowed us to catch up on one another’s lives. This was not possible on my last trip. However, each day I was able to see people who mean a great deal to me. The first evening, I saw had supper with Jerry Lesch, one of my favorite directors at the Portland Civic Theatre. We briefly met with my editor, Viki Gillespie, who was delivering marketing materials that I had shipped in advance. Although he was not aware of it, he had met Viki many years earlier during my performance in the play A Shot in the Dark, which Jerry directed. Later, her daughter had taken drama classes with him in high school.

The following morning, Viki took me on a tour of the city. I found that the trees had grown phenomenally and the city seemed much hillier than when I lived there. Later, I enjoyed dinner with my former Highland Dancing teacher, Bonnie McKenzie and her husband Colin, a renowned bagpiper and composer of classical piebroct music. My next event was passing out Hawaiian candy at my 50th high school class reunion. The following week, I gave public addresses at my high school and a combined meeting of book clubs of the American Association of University Women. What a wonderful visit to the past, while gliding more firmly into my public life as an author!

Continue reading REVIEWING 2018

SUCCESSFUL COVER ART

Successful cover art is the product of teamwork. In November 2018, Murder on Mokulua Drive [the second Natalie Seachrist Hawaiian mystery] won several awards. Notably, it won Second Place for Published Fiction in the 2018 Arizona Literary Excellence Contest. This was due in large part to the superb editing of Viki Gillespie, who has helped to refine each of the books in the series. Like Prospect for Murder, MOMD also won First Place for Cover Art Design in the New Mexico-Arizona Book Awards, where it was also a Finalist in the Cozy Mystery Category.

 Let’s examine how the winning cover art for this series has been achieved.

TEAMWORK
Regardless of what you do in life, one of the major keys to your success is teamwork. Even when you are the primary producer of a product, you will be relying on the merchandise, talents, and skills of others. If you are an artist, you utilize a variety of products to create your art, and usually employ a framer to present your finished work to the world. Authors, whether self-published or working with a publisher, are likewise dependent on the output of others to finalize their creations. First, capturing their thoughts depends on a variety of manual and electronic tools. Succinct editing services are also required. Then there is the issue of layout, fortunately provided to me (along with overall publishing skills) by Geoff Habiger of Artemesia Publishing. Of course, he cannot complete his work without the final art designs brought to fruition by fine and graphic artist Yasamine June.

MY APPROACH TO ARTISTIC PROJECTS
While I possess some skill as a design consultant and can produce certain graphic art elements for marketing materials and my websites, I lack the tactile skills to produce truly refined artistic images. So where do I begin art projects? First there is the overall concept, generally driven by text I have already composed. For a book cover, the first consideration is determining the images that will evoke the essence of the story I need to highlight.

Fortunately, when I began writing the series, I composed timelines, chapter synopses, and descriptions of settings and characters. Even a cursory review of these elements reveals a list of those that may be appropriate to a book cover and supportive marketing materials. While some authors create new art for each of their works, I chose to present certain images with consistency including Miss Una, Natalie’s silent but fleet-footed feline companion and images like palm trees and ocean waters reflecting Hawai`i. In addition, I have conceived a recurring gold frame based on Hawaiian heirloom jewelry. I also utilize pagination folio art that I designed, and a gold hibiscus flower that Yasamine has refined. At the point that I have a list of elements that might be good for book jacket art, I begin roughing out a tentative layout in a graphic art software program.

ARTISTIC DEVELOPMENT
As I examine my list of suitable artistic elements, I manually draw a few pictures that fit the requisite portrait layout of a book cover—knowing that the final product can easily be converted to a square layout for an audio book. So where did the award-winning cover of Murder on Mokulua Drive begin?

First of all, Natalie’s life has shifted from a high rise in Waikīkī to a cottage in the beach community of Lanikai on the windward side of the island of O`ahu. Next was consideration of the fact that the murder in this story occurs at night. What does this add up to? A nighttime beach scene which includes the Mokulua islets, the moon, a palm tree, footprints in the sand, and Miss Una. Additionally, although I will not be completing the design, I try to allow space for the insertion of Titling in my signature Peignot font so that there will be no overlapping of images and text. Here is the initial layout I sent to Yasamine.

How did Yasamine’s magic polish this concept?

Since this is the second book in the NS mysteries, I had been through the publishing process for the series once. Additionally, I was able to draw on my experience as art director for the well-received multi-author anthology, Under Sonoran Skies, Prose and Poetry of the High Desert. For that project, I featured a picture I shot of the desert at sunset from my back lānai.

Whatever your artistic needs may be, I urge you to be involved in the process, even if you are unable to finalize the images yourself. The input you provide to a professional artist will ensure a product that reflects your own work and the goals you may be setting for future projects…Here’s a look at the before and after images for Murders of Conveyance!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson

author, narrator, design consultant, motivational speaker

Discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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Amazon

Apple Books
Audible
Authors Den
Barnes and Noble
Blogarama
Book Bub
Cozy Mysteries-Unlimited
Good Reads
Hometown Reads
Midpoint
Smashwords

Drawing on Sense Memories

What are your earliest and favorite sense memories? Most of us think of the five physical senses as we are experiencing them. The toast looks and tastes all right, but it has a slightly burnt smell. I wish the kids would stop screaming, my ears are starting to hurt. I love this faux fabric, it almost feels like my cat’s fur…

What visions dance in your dreams?

The Creator’s Sensory Perception
As a writer, or other creative person, sensory perception can be an important element in preparing a stimulating picture via words or graphic images. We may not be aware of it, but the way an image or scent impacts us personally can greatly impact or work. One of the most effective devices for creating believable images is by consciously drawing on our memories. This is because referencing something we’ve encountered personally provides a depth of authenticity in whatever work we are undertaking.

The Truth of One’s Experience
This does not mean that we have to reveal our personal circumstances in order to truthfully share a sensory experience. Of course, that may not be true if we are presenting a work that is a memoir or similar personal expression, for which we are obligated to reveal this aspect of our lives. The truth of our sensory experiences can be shared without revelation of the circumstances in which they occur.  Isolating the experience from its original circumstances, can encourage us to revisit the specifics of what we saw, smelled, heard, touched, and/or tasted with greater accuracy.

For example, while we may wish to describe the beauty of a star-lit night from our honeymoon, we do not need to provide details of the circumstances in which we viewed it. Even when we need to describe something we have not experienced, it’s good to seek out the concrete memories of those who have. In describing Shanghai in the 1920’s for Prospect for Murder, I drew on images shared by people whose fascination with the city transcended the actual era in which they traveled. And despite their degree of positive or negative reactions, I was able to utilize their perspectives to provide images of the bustling streets and even the scents they encountered in their sojourns.

In Murders of Conveyance, the third book in the Natalie Seachrist Hawaiian Mysteries [Winner for Fiction Adventure-Drama in the 2019 New Mexico-Arizona Book Awards], my heroine overhears a conversation in Chinese from outside of the building in which she stands. I’m sure we can all think of times when we’ve  accidentally overheard a conversation, whether in a language we speak or not. When I moved to Honolulu at the beginning of the 1970s, there were many occasions in which I heard languages I couldn’t understand, nor even identify. Because I needed my heroine to feel connected to foreign dialogue, I inserted phonetic sounds that allowed Natalie to guess the speakers might be referencing someone she knew.

Stimulating Vocabulary
Sometimes we are fortunate to be able to utilize vocabulary or pictures that effectively mimics the images we wish to share.  I find the following words and phrases can bring clarity to a description, sometimes reaching beyond a single sense: wispy; screech; a snapping branch; wrinkled; razor’s edge; staccato; fragmented; shrunken; glassy; whispered; fiery.

The perception of other words often relies on those who read or hear them. Reference to an Upscale dining experience may arouse the taste and ambiance of a five-star restaurant to one person, and a fast-food joint to another. While the phrase Opulent jewelry signifies a strand of synthetic pearls with rhinestones to one reader, someone else may envision weighty crown jewels. Vintage clothing could generate a disco scene from the 1970s for a millennial, whereas someone my age may picture a flapper dress from the roaring twenties—the 1920’s that is. Similar variances can arise with an author or artist’s use of color and shape, as well as a composer’s insertion of pauses, changing rhythms, and escalating tones.

I’m fortunate that many of the images I wish to share in the O`ahu setting of the Natalie Seachrist mysteries practically write themselves: the sparkle and whooshing sound of incoming surf on a moonlit night; the stickiness of teriyaki sauce on a barbecued chicken thigh; the fresh fragrance of a flower lei, the stench of rotting plumeria blooms beneath an aging and neglected tree. But although I bring personal insight to such images, I must avoid cliché verbiage that will bore the veteran traveler. 

Your Target Audience
This brings us to a brief discussion of one’s audience…one’s target market. If you’re working within a recognized genre of literature, art, or music, there may be standards to which the majority of your audience will expect you to adhere. If you are striking out on your own to create a variant or wholly new artistic expression, you can move in any direction you wish…keeping in mind that you will need to attract some degree of a following in order to achieve any degree of success.

Accordingly, I sprinkle snippets of pan-Pacific and world history across my mystery plot-lines.  And while I present a fair number menu items within each book, I place actual recipes on my author website, rather than completely bogging down a story.  As to the cast of characters, folio art framing page numbers, chapter aphorisms, and linguistically and historically detailed glossaries, the reader can choose to appreciate or ignore them…

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

Tips to enhancing your writing may be found in:
Empowering Your Words, February 2015
Creating Fictional Characters, March 2015
Sidestepping Writer’s Block, April 2015
Communicating with Every Sense, May 2015
Energizing Narrative Passages, September 2015
The Author Recycles, July 2017
Balancing Text & Space, February 2017
Book Series Adventures, April 2018
Drawing on Sense Memories, July 2018

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

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Interview and Oral History Projects 4

AFTER THE INTERVIEW

You’ve successfully conducted an interview!  Regardless of whether an interview is the first or the hundredth, I hope you will feel a sense of accomplishment while parting company with whomever you’ve interviewed! By this point, you should have an audio (if not visual) recording of the dialogue, plus notes you’ve composed prior to and during your conversation. You should also have a signed interviewee release that can allow you to draw from the experience indefinitely.

Caroline Kuliaikanu`ukapu Wilcox DeLima Farias
Meet Caroline Kuliaikanu`ukapu Wilcox DeLima Farias

Your Relationship with Your Subject
In my last discussion of general and oral history interviews, I noted that it is good to impress your subject positively.  Doing so includes: projecting a pleasing appearance and voice; demonstrating the level of your commitment, as shown by your research and organization of pertinent questions; and, your sensitivity to their physical, mental, and emotional circumstances.

That last issue is one that is often neglected by professional, as well as novice, interviewers.  Too often a sense of righteousness on the part of the interviewer as truth teller can prevent development of a significant rapport with the interviewee.  While it is important to maintain a professional relationship, the lack of a rapport with your subject may lead to a diminished level of trust and desire to reveal themselves fully.

Your Parting Words
As you prepare to depart from an interview, you will want to leave the door between you and your subject open to further communication.  After all, they’ve trusted you with a part of themselves and they want to know that you’ll value what they have shared with you. Even if you have not established a warm relationship, you will want to facilitate future communication and assure them that they will have an opportunity to view a transcript of the interview.

This does not mean you are relinquishing your role as the interviewer, nor does it imply you are going to change revealing the realities of your conversation. However, if errors are found by either of you, there should be a means for adding explanatory notes. This is especially useful in clarifying names, relationships, numbers, dates, and sequences, which may have been transposed or mistakenly described.   

Editorial Procedures
During the transcription and editorial process, you may need to communicate with your interviewee to gain clarity on numerous points. To maintain accurate records, it is good to receive replies to your questions by email or other written documentation

This is especially useful if there are conflicts regarding the meaning of a passage. After all, the interviewee is relaying answers to your questions through the lens of their point of view.  While you  may never agree with their explanation, the transcript and your notes will allow future readers and/or listeners to experience a close approximation of the event and draw their own conclusions.  This is why clear records of all your communication and notes are so important.

The method[s] of annotation you choose for your transcript can take several forms. This is where your creativity comes into play.   Personally, I try to avoid footnotes.  Instead, I employ bracketed statements for minor clarification and section endnotes for issues dealing with proper nouns and other facts that may stimulate a future reader to pursue answers to their own questions.

Although the interviewer should not remove actual dialogue, you can provide clarification of key points by including a glossary of foreign and specialized vocabulary, as well as an index. Some authors dislike the use of indices if they plan to publish via a downloadable vehicle that may render pagination inaccurate and irrelevant. However, readers of a work published on the Internet may be able to utilize a find/search tool to locate terms they wish to revisit and readers of a hardcopy edition will be pleased with the inclusion of an easy reference tool at the back of the work. 

Another means for heightening the usefulness of your final product is separating your transcript into sections. If the interview was conducted during multiple sessions, utilization of chapter breaks is quite logical. Even when the conversation was held on a single occasion, separating sequenced questions and answers provides natural breaks.

Such a layout should facilitate communication between you and your subject[s] as you review the nearly finished project. Once you have completed editing and annotating your transcript, you can proceed to shaping a final format to meet any requirements for publication. [See my previous blog, Interviews & Oral Histories #3, for the closing discussion of interview publication.]

Future Interviews with The Subject
The potential for scheduling future interviews may depend on issues beyond a mutual desire to do so. For example, if the interview is part of a larger project controlled by someone else, you may be limited in continuing your relationship with your subject.  And, although the current publisher may express an interest in further interviews, shifts within their organization may preclude future publishing through them. Even when you are working on a wholly freelance basis, your ability to publish may depend on your finding a new source willing to take on the project. And if you decide to expand the initial work into a series of articles or even a book, the task may become even more challenging.

As I’ve noted before, planning, executing, and publishing an interview is a unique experience. Even without the permanency of the Cloud, an interview lives far beyond the event itself! The effort you put into researching your subject’s life and work may prove of interest to people far beyond your targeted readership.  The dialectical elements of the conversation, introductory remarks, annotations, and other explanations will serve not only to illuminate your subject, but also your own life’s work.

In my next blog about interviews, I will discuss the renewal and publication of oral history interviews I conducted more than 25 years ago with a dear Hawaiian auntie whose family history is very interesting…The title is, Conversations with Caroline Kuliaikanu`ukapu Wilcox DeLima Farias.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

For further information on interviews and oral histories see:
Overview of Interview and Oral History Projects, June 2015
Researching for Interviews, July 2015
Conducting Interviews, May 2016
After the Interview, August 2017

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

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THE AUTHOR RECYCLES

Is your pen always at the ready?

New Creations From Old Work

Is your pen at the ready at all times? In past blogs I’ve talked about examining your previous work as a writer.  Not only does this allow you to measure your progress, it also provides a pool of sources for new directions in content and style.  I am a member of the National Writers Union and the local chapter recently asked me to be their featured speaker at a monthly meetingOften, their speakers read from current projects, but since I’d help to fill in the previous month with a reading of both the Prologue and Epilogue from PROSPECT FOR MURDER [the debut title of the Natalie Seachrist Hawaiian Mysteries], I decided to give a talk on how I’ve recycled parts of past projects.  While there’s nothing novel in this concept, I thought that in detailing how I’d used pieces I’d created during my years in Arizona, I might stimulate my listeners to consider the ways in which they might draw upon works in their own files…

Wordsmiths Don’t Fall into a Single Demographic Description

When you look around any gathering of writers, you’ll find that we’re: Young and old; formally educated and barely literate in the grammatical sense; gifted melodious speakers and hoarsely halting readers; technical prodigies and flawed yet persuasive explorers of every topic imaginable.  The breadth and depth of our compositions are as varied as we are.  And usually, if we’re old enough, such variety will be found spread throughout our individual bodies of work.  

In projects of both fiction and non-fiction, I draw on a background in business, education, and the performing arts.   As might be expected, there is no consistent pattern to my output—except for the decades of public relations, marketing, and design consultation I’ve performed for executives and their profit and non-profit entities. 

Forms from the Past…

In preparing for my talk, I looked over previous work I had drawn upon for recent print, audio, and Internet projects.  Not all were inspirational gems of form, content, or style, but each item I had chosen to re-purpose fulfilled a specific need.  With every new project, I contemplate how the assignment fits within the scope of my professional history.  Not only do I look for concepts, data, and text that may yield something I can reuse, but also the bits and pieces that should be moved to the recycle bin.

…Reshaping for Today and Beyond

This year’s springtime file pruning produced some of everything.  I found business cards, ads, and brochures that could be used for marketing workshops. As I continued my file and closet clearing, I eyed posters and signage that could be augmented with a large artistic label for some future event.  I quickly dismissed them as ineffective for a speech delivered from a podium.  There was, however, one item I could share:  a copy of Stephen Covey’s famous matrix of time and productivity management The gist of this true jewel of philosophy is that if we focus on aspects of both our personal and professional lives that are important but not critical, we’ll be better prepared for challenges that may arise.

After a brief introduction of this principle to open my talk, I noted how elements of past writing had been folded into my writer’s blog [for samples, please visit https://www.Blog.ImaginingsWordpower.com].  From project inspiration to background research, through the phases of writing and editing, production, and marketing, I discussed how I select issues that may be of interest to other authors and artists.  In addition to mentioning a few of those blog topics, I provided examples of material I’d chosen to use in recent book projects.

~  When I joined with five other authors to publish UNDER SONORAN SKIES, Prose and Poetry from the High Desert,  I contributed both fiction and non-fiction.  With new and as well as re-shaped pieces, we all expanded our repertoire.  Knowing that publication of  Prospect For Murder was approaching, I included its prologue.   I also featured historical articles such asThe Holidays in Tucson, 1878,” which I read at the NWU meeting.   

~  In  Murder on Mokulua Drive [the second book of the mystery series], I’ve drawn on notes from my studies in history, plus a series of oral history interviews I conducted many years earlier.  This has allowed me to mention the first woman registered to vote in the Territory of Hawai`i in 1920, and to place a major scene in the historic and ecologically significant site of Kawai Nui Marsh.  

~  The compilation of the oral history interviews, Conversations with Caroline Kuliaikanu`ukapu Wilcox DeLima Farias has indeed proven to be an invaluable resource.  Carol was a dear friend seeking to preserve her family’s history, library and other artifacts.   Descended from Hawaiian nobility, her recollections of life in upcountry Maui in the early twentieth century and dancing hula in Waikīkī on December 6th, 1941, delight both readers and listeners.  In reshaping the layout for a book of the seven interviews and an audio edition comprised of the original recordings, I described how this resurrected project is benefiting from the comprehensive glossaries I’ve constructed for the Hawaiian and other non-English vocabulary included in the Hawaiian mysteries. 

~  Finally, I referred to the fourth mystery, A Yen For Murder, for which I examined promo materials I wrote for Highland Games and the Hilo International Festival on the island of Hawai`i during the 1970s.  This led to having Natalie reminisce about hearing a remarkable young woman play the Japanese koto at the Festival…and decades later having that woman, then a Buddhist priestess, become the victim.

In the future, I anticipate giving talks on the authorship process, for which many of these examples will be useful.  Of course, there will also be samples of flawed book covers, changing email addresses, and evolving reviews to reference.  How does all this relate to your work?  Well, I wonder what awaits you when you dive into your own files.  Will you choose to build on your dramatic successes?  Or will you determine that what was once viewed as a failed project may rise to the realization of full and positive fruition?

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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BALANCING TEXT AND SPACE

The peaks of your power

What are the limits of your wordpower and design acumen? In my career, I’ve often had to alter text to maximize its appearance in the space allotted to it.  Sometimes this is disappointing, as the words I initially selected were ideal to the purpose and tone of the project.  Nevertheless, the goal in any written work is to create a product that is most appropriate for communicating with one’s target market.

As I generate promotional materials for marketing Prospect For Murder [the first book in the Natalie Seachrist Hawaiian mystery series], I’ve frequently had to revisit this basic activity of editing—substituting vocabulary to fit the available space.
Value of a Professional Wordsmith
One of the greatest values a professional wordsmith brings to a verbal project is their knowing when and how to adjust text to maximize readability.  This ability to edit within varied  parameters demands the flexibility as well as the skill to replace verbiage to accommodate the allowed space.

In the past, when a client decided my composition met their needs, they usually took the text to a graphic artist and I never saw it again—at least not before the final product was printed, uploaded to a website, or sent forth in emails.  Imagine my disappointment when I saw that the presentation of my work looked awkward because of justified paragraphing and/or the lack of breaking syllables at the end of paragraphs, which resulted in wide gaps or crammed lettering.

If I remained in close contact with the client, I sometimes had an opportunity to rectify the situation.  At a minimum, I could alert them to the problem which was bound to recur until their process of production was changed.  If I had the opportunity to work with the artist tasked with incorporating my text, I could suggest potential means for enhancing the overall layout by:

~  Changing words that were too long or short
~  Altering the paragraph structure
~  Adjusting the number of columns or their size
~  Repositioning and/or resizing artwork
Subliminal Influences

Harmonizing Product Packaging and Marketing Materials

Regardless of the sophistication of a project, balancing art and typography can truly maximize the sensory experience of your readers.  It is a vital key to synchronizing a product’s packaging and the marketing materials that accompany it.  As may be expected, this can help determine a reader’s initial response to the product being represented, thereby affecting whether it will be purchased or bypassed. 

Even the information presented in a dentist’s pamphlet should be designed to flow in an harmonious manner.  The next time you have an appointment at a professional’s office, glance through the materials in their waiting room.  If you find odd looking paragraphs, it’s probably because a graphic artist took the text and simply dropped it into their design—usually without the copy writer having the opportunity to re-edit their text.

Designing Promotional Materials & Websites
In my blog on the layout of books, I discussed the various issues I faced in the design of covers for the hardcover and audio book editions of Prospect For Murder.  All of the spatial challenges I’ve just explored in this blog were applicable in both editions.  I’m very grateful that my artist and typographer were the same person [you can visit www.yasaminejune.com to view her art].  This meant I was able to work with her to balance elements of concern.  Of course, working in this manner requires mutual understanding and sufficient time to accomplish the necessary edits.

Artwork & Titling in Secondary Projects

The award winning first Natalie Seachrist Hawaiian Mystery

From Hardcover to Audio Book Format
Transforming images and text of the hardcover book jacket of Prospect for Murder into the audio book’s required more than re-positioning and resizing the many design elements. The  mysterious moon above the apartment building was deleted to accommodate the titling.  Also, the book synopsis and author bio were shortened to allow for book reviews.

Postcards
Recently I reworked the 8.5 x 5 inch promotional postcard I am using for several purposes.  As I now have a growing number of positive book reviews I wish to highlight, I needed to edit both the book’s description, as well as my bio to accommodate snippets from the four reviews I wanted to feature on the front of the card.  And because I may wish to employ varied greetings, I had to allow room on the backside to place labels with personalized messages.

Letters
It may seem needless to mention that each letter that one sends out via snail mail or email is an entity unto itself.  However, writers are just as prone as other professionals to remain wedded to verbiage for which they have an affinity.  Generally, effective letters should be limited to a single page.  This means that the need to resize the length of one’s text arises quite often.  Sometimes simply reworking the size and location of a logo and decreasing the dimension of margins will suffice to reuse a favorite piece of composition.  At other times, it’s also necessary to:

~  Combine paragraphs
~  Reduce the size of the font used for text
~  Use left justified paragraphing without indentation
~  Use a smaller dimension for line spacing between paragraphs

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

Further discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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ACKNOWLEDGING MENTORS

So lovely to have my editor Viki Gillespie join me at a speaking engagement!

Acknowledging our mentors and consultants is a key authoring strategy!

There are so many aspects to the art and science of writing that it is easy to lose focus of mechanical details while completing a project.  Empowering your words fully means having access to technical experts for fiction as well as non-fiction.  Sometimes when we think of the people who’ve advised us about our work—or regarding life in general—it’s difficult to remember them all.  But the demands of book publishing eventually require authors to compose an acknowledgments section. Beyond being a gracious act, it can be a key authoring strategy in gaining the respect  of those who help you, as well as your readership.

In my own experience, I have learned that it is not good to wait until the end to begin documenting everyone who has contributed to your final product.  The simplest solution to this aspect of the editorial process is to keep notes on the people and organizations that are of assistance to us as a project develops.  As I have moved from Prospect for Murder to Murder on Mokulua Drive, and from Murders of Conveyance to Yen For Murder, I have copied the Notes and Acknowledgment portion from one manuscript into the next.  After removing references that are not pertinent to the current work, I continue to make quick notes as I progress through each book.  By the end of a project, I may not have beautifully composed text, but I have complete references that will allow me to polish the section. 

The easiest citations to track are for people connected to a library, institution, or government agency.  Of course, such organizations often have considerable turnover in staff.  That means you’ll need to verify whether a person remains in the job you’ve cited. Strategically inserting a phrase like “at the time” allows you to recognize a person’s help, even if you cannot verify their position as you go to press. 

During a professional writer’s research, some individuals will provide meaningful counsel for several years.  In my case, this category of advisers includes both generalists and specialists. Having described my protagonist Natalie Seachrist as the widow of a naval officer, I’m fortunate to have a husband who is a retired Lieutenant Commander.  When unexpected questions about ships and naval protocols have arisen, he’s been able to answer them quickly at unusual times.

There are also people whose contributions move beyond their specific area of expertise. For example, the late Kevin C. Horstman, PhD (who specialized in geological sciences and digital image enhancement) has shared concise knowledge of the realm of geology.  In addition, he’s provided understanding of geographical features and general scientific terminology.  This invaluable input strengthens my ability to write descriptively, and has inspired writing of passages I had not foreseen.

Through appendices and footnotes, an author can reference the contributions of such technical, scientific, or artistic professionals in non-fiction pieces.  Unfortunately, this is not appropriate to most works of fiction.  However, fictional wordsmithing can utilize prefatory remarks, or dedication of a book or other major work to recognize such people.  For even if you do not realize it, a reader’s expectations usually includes a desire to gain insight into how you have researched and shaped the work you are presenting to them. This is particularly true in the case of a series in which you will hope to gain a following from one book to the next.

Audio books require additional levels of attention to enhance the sensory experience of listeners.  As I prepared to produce the audio recording of Prospect For Murder, I remained alert to aspects of production that could fulfill a listener’s expectations. A major consideration was providing precise chapter breaks, so that listeners know where they are within an audio book.  It was also important to provide a distinct voice for each character.  As someone trained in the theatre arts, I know it is easy for a solo performer to become confused in presentation of multiple characters. 

Fortunately, I work with Jim Waters of Waterworks Recording. His experience in audio production positioned him to serve effectively as my director, as well as my recording producer and engineer.  One of the best formatting tips he shared with me for preparing recording scripts was ensuring each page concluded with the end of a paragraph and/or an individual character’s voice.  In addition I utilized various formatting to indicate how each passage was to be read.

As this first book in the Natalie Seachrist series reached its release date at the end of July 2016, I prepared Internet announcements through Https://www.ImaginingsWordpower.com, plus a new author website, Https://www.JeanneBurrows-Johnson.com and a Facebook page designed as a simple billboard for announcements.  For these and other purposes, I’ve needed a professional photograph to accompany cover art and promotional text.  This task seemed straight forward.  However, on the day of the shoot, the weather was muggy, the activity took place in a space using evaporative cooling rather than air conditioning, and I was definitely having a bad hair day.

Perhaps I should have paid a cancellation fee and rescheduled the event.  But with deadlines looming, I proceeded.  At the end of the shoot I learned that the digital photographic firm could make image enhancements…at $35 for each element they adjusted.  By the time I would have had them amend several parts of the picture I’d selected, I could have spent as much as for the shoot itself.  Fortunately, a friend’s daughter, provided graphic art fixes.  While this valuable service does not fall within a normal range of publishing credit, in the future she may become one of my advance readers, and I’ll be able to acknowledge her professional services in my notes section.

In summation, there are varied means by which you can thank and give credit to those who help you present your thoughts to the public!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

To learn more about the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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Interviews & Oral Histories, 3

Conducting Interviews

Few people willingly give up control of their personhood to allow a stranger to delve into their inner thoughts.  But those private thoughts are what an effective writer must access to produce a true facsimile of each interview they conduct.  For as a professional or even an amateur writer, your goal is to meet your listeners or readers expectations that they are sharing your sensory experience while gleaning the particulars of why the highlighted individual is worthy of their attention. 

There are four statements I can make about my perspective on the interviewing process:

~  The interviewer has one chance to make a good first impression
~  The interviewer may not get another opportunity to interview their subject
~  Despite a subject’s agenda, an interview should encompass a non-fiction record of fact
~  Regardless of the premise for an interview, the subject may become reluctant to speak about topics previously authorized for discussion

The Importance of Preparing for Interviews
In several blogs, I’ve stressed the importance of preparation to conduct both general and oral history interviews.  In contrast, there are some writers who feel that research and other preparation is unnecessary, or even unwarranted.  I strongly disagree.  I believe research is vital to empowering your words in the interview process.  It will also help establish your credibility as a wordsmith who has mastered the art and science of writing.  In short, it’s one of the best ways of demonstrating your skill at the art of communication and making your subject trust you.

Contrary to the theory that “winging it” in an interview demonstrates you are a “common man,” and therefore likely to establish a connection with your interviewee, I’ve observed the results of people who conduct interviews without appropriate research.  For when an interviewer demonstrates little knowledge of their subject, their interviewee may judge them inconsequential.  If that is the case, responses to the interviewer’s questions may be superficial.  In fact, the subject  may be thinking, “If you don’t care enough to do your homework, why should I care about your project?”  So I’ll just keep the kernels of my truth to myself until the right interviewer comes along.”

Summarizing Your Research
By the time you’re ready to conduct a cogent interview, you should have completed a great deal of fact checking in several areas of your subject’s life, including:

~  The historical era of their life and the category of work they’ve performed
~  Their biography and career…as reported by them, and as available in public sources
~  Materials they’ve published, and speeches and interviews they’ve given previously
~  Comments their colleagues and other contemporaries have expressed about them

 Shaping Your Questions
The bulk of your questions will be determined by the purpose of your project. In some cases you’ll need to conduct interviews with multiple persons.  By asking parallel questions of each, you can compare and contrast their views of the primary subject, as well as one another.

Regardless of whether there’s any obvious controversy you must address, beginning your interview with general questions about the unfolding of the subject’s life, can assist in putting them at ease…if their mental processes are fully functioning and there are no hidden elements in their early life.

By delivering the early portion of your questions chronologically, your interviewee can mentally relive moments with which they should be comfortable. Additionally, taking them through the recognizable patterns of the decades of their life may trigger remembrance of small details.  This will not only enhance the interview itself, but also add color to your subsequent reporting of the event. This can, of course, lead to some sidetracking, but you should be able to steer the conversation back to the key points you need to cover.

Prior to, or during the interview, you may uncover facts about your subject’s life and work that are at odds with information the person has released in the past.  In this case, you’ll have to decide whether to directly question these inconsistencies. Of course, you’ll want to keep in mind that true or false, the opinions of others may have colored the public record.  Also, the perspectives of most people change with time and life experience.  And, whether we like to admit it or not, everyone has gaps in their memory, without necessarily being conscious of it.

Approaching the Interview
It’s nearly show time.  That’s right.  I said show time.  While serious scholars and journalists may dislike hearing me say it, an interview is usually a semi-public performance.  Unlike a play, the dialogue is not set in stone; unlike an evening at an improv theatre, it’s not without direction and form—for that’s your job.  But like a play on Broadway, it will be frozen in time, even if you conduct subsequent interviews.

Location of the Interview
It’s been my experience that interviewees often set and control the location of the interviews they grant.  This may not be the case for broadcast media and bloggers with sets in which the subject is expected to appear, but you are probably not working in these situations. Admittedly, it’s best to conduct an interview at a site to which you’re both agreeable, but sometimes you must accept interviewing your subject in their office, home or other location of their choice.  Nevertheless, there are things you can do to balance the situation so that you’re able to subtly declare your professional standing, while still putting the person at ease. 

There are many authoring strategies that can help to distinguish your work as an interviewer.  Establishing a good rapport can be the key to making the interviewee trust you with the information they’re imparting.  To do this, you might bring something with you to enhance the experience.  This could be an edible item, or, if you know they are fond of a particular author, you might obtain a copy of that writer’s work to share with your subject.  Please note that I’m not suggesting you spend a significant sum of money to buy your subject’s cooperation.  But small acts of kindness can help warm the atmosphere, demonstrate the thoroughness of your preparation, and make the entire experience positively memorable for both of you.

Interviewer Anxieties
Anxiety will undoubtedly arise, regardless of your preparation.  Despite previous contact you may have had with a subject, being in their presence (even by video conferencing or telephone) changes the balance of your relationship. There is another factor that may detract from your rapport with your interviewee:  If there’s an aspect of their lives that makes them suspect in the eyes of the public, they may be hesitant about granting you an interview.  They may be apprehensive about information you may have uncovered already…or what they might reveal in conversation with you. 

The Atmosphere of the Interview
Even when you have secured the location for holding the event, you cannot be certain of being able to completely control the environment.

~  Despite previous agreement, additional people may be present during the event
~  As recording devices can fail, carry a back-up unit, cordage and microphones with you
~  Regardless of their response, your subject may be distracted by ringing telephones and other interruptions

As you set up your equipment, be aware that recognition of the permanency of the record of their interview may be upsetting to your subject. Even if you have provided them with a copy of your primary questions, they may dislike seeing the list set out before them.  They may also have negative feelings about seeing any reference notes you’ve brought. But since such materials should be in easily read styles and sizes of fonts, you’ll be able to quickly reference pertinent facts, while maintaining eye contact and keeping the dialogue between you as natural as possible. 

The Ebb and Flow of Your Interview
Establishing and maintaining a smooth flow of conversation is a primary goal in the interviewing process.  Regardless of whether your personal views are in accord with those of your interviewee, it’s important to approach what they have to say with a calm, if not fully open mind.  This does not mean that you have to forfeit your role as the honest broker of truth.  However, you can adjust your personal style of behavior and other elements to maximize a positive atmosphere. After all, as in any natural conversation, your subject will periodically lead the discussion. That’s fine as long as they do not deviate greatly from the purpose of your dialogue, or delve into personal details of your life.

Be Prepared for Shifts During Your Interview
After opening pleasantries, you can help direct the flow of the interview by verifying the amount of time you’ll have with your subject.  This establishes a guideline for both parties and should make your periodic redirection of topic easier to explain.

Although you’re guiding the overall direction of the conversation, information will arise that may surprise you, or at least call for cursory examination. This may occur because the man or woman to whom you are speaking may have talking points of their own that they wish addressed.  If that’s so, let them express their concerns, and then try to deftly redirect them to the specific information you need in order to complete your project.

The Editorial Process
Sometimes an author feels stressed about the relationship between the creative process and editing As you review an interview, you will not only want to envision how you will shape an accurate account of the event that reflects truly inspired writing as well.  One thing that can help you achieve this dual pronged goal is to remember that the way in which you report your findings may be wholly different than the substance and sequence of the questions you posed. 

For example, if you’re part of an oral history project, there may be a specific format for you to follow.  This generates a record that harmonizes with the results of other interviewers within the larger body of work.  Typically you’ll prepare a transcript of the actual dialogue between you and the subject—often with punctuation or other markings to indicate accents, pauses, stresses, and other notable features of your conversation.  You may also write an introductory passage explaining your methods of preparation and your evaluation of the results you’ve achieved.

If you’re working on assignment for a media outlet, you might have the opportunity to write a personable article containing both dialogue and narrative prose. In this case, you may be allowed to offer your candid view of the person you’ve studied.  Be aware, if you’re working as a freelance researcher and writer, you may need to prepare multiple versions of your report in order to secure one or more appropriate outlets for its broadcast or publication.  I should note that there are situations when an interview will be available to only a select audience, or may be held in private for release at a future time.

As you finalize your work on an interview, you’ll want to remember that in this day of permanency in data recording and retrieval, the words you shape after the interview will live as long as the event itself.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

For further information on interviews and oral histories see:
Overview of Interview and Oral History Projects, June 2015
Researching for Interviews, July 2015
Conducting Interviews, May 2016
After the Interview, August 2017

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

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QUALITY BOOK PRODUCTION

The art of communication is as varied as its practitioners.  Success in your creative process usually rests on the degree of your inspiration.  For any professional, it also reflects perception of the desires of your target market. And, if you are an author, success also depends on the writing skills to which you have been introduced…and have mastered. There are many comprehensive sources of writers’ guidelines available online and in print. I will sometimes mention issues in the writing process, but in most of these blogs, I am attempting to share snippets of authoring strategies as they arise in my own wordsmithing. 

Many publishing houses restrict the amount of input an author may have in the printing process.  But as a writer, you should be able to express concerns you have about the production of a work that will carry your name.  As someone who has assisted in the process for other amateur and professional writers, and served as the art director on a collaborative effort, I am somewhat familiar with aspects of producing a high quality book.  

Now, as a debut author of fiction, I am entering a new phase of professional experience.  While the following areas of concern may not be presented in the sequencing of a publisher or art director, they represent my thought process while preparing for the publication of Prospect For Murder, the first book in the new Natalie Seachrist Hawaiian mystery series.
branding program
Unified Appearance in a Series
Career longevity for a writer often rests on their successful book branding and advertising. These issues bring us to the appearance of one’s product; in this case, books.  There are many design dilemmas facing authors and the people who will introduce their work to the world.  Personally, I enjoy reading a classic hardbound book, so my contemplation of quality book printing rests on my perceptions of what constitutes a fine hardcover edition.

The Reader’s Experience
While the design elements of a print or on-line artistic project may vary in several ways (sometimes because of the genre), some issues are common.  In general, the test of a book’s initial appeal is its cover.  Does it draw the eye of the potential reader?  I say the reader, rather than the buyer, because with the constant rise in the cost of hardcopy books, library patrons represent a large segment of the public that may read your book.  Of course, to reach that readership, you will first have to appeal to the buyers of books that line library shelves.

Book jacket design is one of the most important elements that concerns marketers.  Therefore, I encourage you to seek an artist whose skills in fine and graphic art (as well as typography) will meet the needs of myriad projects.  Fortunately, I have found this breadth of talent in the work of Yasamine June.  

I do not claim to be a specialist in color theory, but generally, bold colors and print in product packaging are believed to help maximize sales.  In book publishing, successful cover design does not rest solely on these elements, or even on the overall quality of the artwork.  In publishing, the book’s genre is also vital.  Prospect for Murder is clearly a mystery.  In this genre, the coloration employed in book art often features dark colors, sometimes enhanced with the use of chiaroscuro [the effective contrasting of shadow and light]. 

To facilitate communication with my readers, my artistic vision embraces continuing historical and cultural features within the content and artistic accents that unify the appearance of the books.  Because my stories center on Hawai`i, I am using Island-themed framing based on Hawaiian heirloom jewelry for each book’s cover.  This repeating image, plus ones that are pertinent to each story, will serve to meet potential readers’ expectations by unifying my branding, thereby increasing the public’s recognition of each new addition to the series.

In classic format, I have included a cast of characters, chapter aphorisms, and a notes and acknowledgments section.  In addition, because of the inclusion of considerable foreign language and historical references, I offer a guide for pronouncing Hawaiian words and a glossary of non-English and specialized vocabulary.  For emphasis, the aphorisms are presented in italic fonts and a distinctive hibiscus-based image frames each page number.
formatting tips
Empowering Your Words Through Readable Text
The next concern I have is readability.  Given the length of my books [PFM is 92,000 words], concerns about the cost of printing could lead to printing decisions based on saving paper: Margin size can be reduced; spacing after periods can be decreased from two spaces to one, blank pages between chapters can be eliminated, and the weight of the paper reduced.  Such choices might reduce the overall size of a book and conserve paper; but they would not enhance the sensory experience of the people reading the book. 

Beyond these general considerations, my target market is older, well-educated women and men who are as interested in character relationships as they are intriguing plotlines.  Many readers within my target market may wear eye glasses or contact lenses.  Nevertheless, I am told that with the lack of certain vocabulary and situational elements, the inclusion of historical references and multiculturalism, my series may be appropriate to students in advanced placement courses in secondary school.  These students may not be as concerned with the layout preferences of older readers, but they too will benefit from easy-to-read text.

Regarding my recently published book, I have agreed to a layout that includes single spacing following the end of sentences, despite the continuing use of two spaces by many publishers both here and abroad.  To compensate for this, my publisher has used a larger font that enhances the readability of the text of the hardcopy.

Audio Books and Public Readings
With a trilogy of books already completed in the Natalie Seachrist Hawaiian Mystery series, I have already completed an audio edition of the first volume.  In general, I knew I had to employ a believable voice for each of the characters.  As the series is written in the first person, the most important voice is that of the protagonist, who is roughly my age.  For Natalie’s inner narrative, I use a measured and calm voice; for her interaction with other characters, I employ tones and rhythms appropriate to each scene.  Other characters are presented to showcase their unique profiles.

In preparation for reading portions of Prospect for Murder, I recorded descriptions and samples of each cast member. The text for each was printed in a distinctive color.  In addition, I utilized a 14 point font and 1.5 line spacing. I also used varying spacing and marks to indicate pauses and emphasis. 

For instance, I use: upward and downward arrows for changes in tone; ellipses for the trailing off of my voice; and long dashes for abrupt breaks.  For vocabulary or phrases about which I was concerned with correct pronunciation, I inserted underscoring and added hyphens between syllables.

In future blogs, I’ll report on the response to the decisions I have made in this phase of my practice of the art and science of writing!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

Further discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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Authors Den
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WINNING LOGOS & SLOGANS…

…For authors and artists as well as corporations!

What are the elements of your brand?

Design Dilemmas for Authors

While logos and slogans are usually associated with corporations, they can facilitate communication with the public and be key branding elements for any business endeavor, regardless of size or tax status.  And, yes, that includes professional writers wishing to facilitate communication with their readers, listeners, and/or viewers.  The memorable branding messages of successful authors echo the rich palette of words and images used by Fortune 500 companies! 

What comes to your mind when you think of a successful logo or slogan?  Perhaps the first is the iconic image of a cola company that has been in business for over one hundred and twenty-five years.  There have been many artists who have brought their own creative process to the company.  But while its logo has changed in minor ways, the bright color palette, signature font, and swirls of one type or another have remained ever present.  

In contrast, its slogans and other commercial text for their signature product have been altered periodically.   This is not surprising since marketing styles and considerable linguistic evolution have occurred within the same decades.  But with each change, the artistic vision of the company has been consistent—to provide a pleasurable sensory experience to the product’s target market.
Formatting Tips
In addition to any artistic icon, the color choice and fonts utilized in shaping the outward image of a viable brand must be memorable. They must also be appropriate to the product or service, as well as the demographics of the target market.  However, since a business can select a specific slice of their market to target, the style of two businesses within a particular industry can vary considerably.

Consider snack foods intended for children.  Generally, bright, happy colors, images, and simple easy-to-read—or even cartoonish—text fonts are appealing to that market.  But when the ingredients are organic, the use of colors associated with nature is the norm.  In addition, with growing concerns for the environment, recycled and/or recyclable packaging is becoming preferable…at least to parents.

When you know the demographics of your target market, your first decision in establishing your brand may be deciding whether to use your personal or business name without an accompanying image. This may be appropriate if your name distinguishes your business from others that offer parallel products and/or services.  However, the use of an artistic design element not only clarifies what you do, but demonstrates the style in which you operate.  Thus, a black, profiled outline of a woman with luxurious hair, standing in high heels against a deep plum color may convey an ideal image for an upscale salon or spa.  If the figure of a man in a tuxedo were added, an iconic image for a ballroom dancing studio would emerge.

Let’s now consider how we might design a logo for a company we’ll call Inner City Painting.  Beyond the simple use of text, one could use an upturned paint brush with a splash of paint for each of the i’s in the text.  At the next level of complexity, a simple line drawing of a home or a string of commercial buildings could declare the firm’s niche market. 

Aside from clean, non-seraphed text, three primary colors might convey a no-frills provider of basic painting services.  Conversely, sweeping art strokes, an elegant font, and an exotic color palette would suggest a more artistic enterprise.  [See DESIGN DILEMMAS FOR AUTHORS, Part 3:  COLOR, May 30, 2015, regarding the use of standardized colors to ensure uniform coloration in both print and electronic publishing.]

Several years ago, I was working with a local printer whose family had been in the industry in a large city for several decades.  Although the familial entity no longer existed, the branding artwork remained.  It depicted a happy cartoon character inviting the public through their doors.  The style of the figure, his attire and shoes all pointed to another era, but the idea of a friendly chap greeting customers was still a viable concept—especially in this age of impersonal mega-corporations.  With the help of a graphic artist, the image of your friendly neighborhood printer was updated and served to introduce the firm to a new generation of clients seeking full-service printing design and production.

Equally important to an effective branding program is the choice of a slogan, for both individuals and organizations.  Notice that I am using the single noun, S L O G A N.  Too often I find promotional decision makers attracted to complex images and multiple descriptive phrases.  This simply muddies the waters and presents a jumbled NON-MEMORABLE image to the public.

Consider artist John Smith.  He might present himself as:  John James Smith, portraitist.  In this case, his middle name separates the artist from other men named John Smith and the word portraitist specifies his specialty.  Additional, qualifying words and phrases can offer further information that will attract appropriate clients to him.  The following is a simple representation of Mr. Smith and his classic painting:

Portraits in Oil Offered by
John James Smith, M.F.A.

Another issue to consider in textual aspects of branding is punctuation.  Instead of shifting font or using italics, some promotional decision makers complicate a design by ending slogans with punctuation.   I suggest saving punctuation for actual sentences and paragraphs of descriptive text.  I find that the shortest path to memorability lies in simplifying your words and design elements.  

One way to ensure simplicity is by working with branding elements in the sizes you are most likely to see in print.  That means that although your graphic artist may be thrilled to present you with an 8.5 x 11 inch design, have them offer you samples in the sizes of dimes, nickels, quarters and silver dollars.  When you do this, you will quickly see that extraneous strokes and other details are lost in such dimensions and can even prove distracting to the message you are trying to convey with a business card or advertisement.  The size of fonts used for your name and any slogan will naturally have to be proportional to the size of the icon being presented.

With the publication of Prospect For Murder, the first Natalie Seachrist Hawaiian Mystery set in Honolulu, I have been sorting through old files.  In examining the progression of my own branding, I see that for over a decade, I simply used my name and a few bulleted words to describe my work.  In 1995, I launched use of the word Imaginings in my business name while completing edits for an article I co-authored for Broker World Magazine.  Since I was moving from Honolulu to Tucson, it was part of an authoring strategy for introducing myself to a new locale for my physical business, as well as potential regional, national or even international audiences.  [You might find it interesting to note that at that time I was sometimes told that there was no such word as imaginings.]

Through the years, I have offered clients several products and services to enhance their physical environs, as well as their promotional representations.  While previously using merely a textual presentation of myself, a couple of years ago I decided to design an iconic image that would represent several elements of my career:  Commercial writing, design consultation, and floral art.  I knew that utilizing a pen would clearly represent the largest area of my work.  As I sometimes provided faux painting of accent walls to commercial clients, it seemed natural to also include an artist’s brush.  Finally, as I have offered floral designs to both friends and clients, some form of floral image was indicated. 

What are the elements of your brand!

This icon has evolved over time is used in myriad ways.  Some variations have been necessitated by hardcopy printing vs. electronic presentations:  Boldness and detail; portrait and landscape formats; framed and unframed; isolated or with text.  Despite these differences, the use of gold, blue and plum colors have been consistent and the icon is becoming recognized.

With my writing shifting from commercial writing to fiction, my personal name may become more recognizable.  Nevertheless, I like the elements of this image that sums up my work to date.  However, I think it’s time for the hand of a graphics professional to finalize my signature icon, so that I can empower my image as well as my words as an author.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson

author, narrator, design consultant, motivational speaker

Discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

For further tips on branding, please visit my marketing website:
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

FOLLOW ME:
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Midpoint
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The Value of an Index

Making Non-Fiction Text User Friendly

Empowering Your Words
In both fiction and non-fiction projects, there are many aspects of the art and science of writing that can go unnoticed in the creative phase of composition.  I heartily concur with the idea that as writers we need to focus initially on capturing our inspirational thoughts prior to addressing details of the editorial processNevertheless, it is good to have the overall design of a literary project on the edge of our consciousness whenever putting pen to paper.  And, when we do don our editorial caps, writers need to be cognizant that that work empowers the words already set down.  Regardless of the target market, readers have expectations, and the skills of a wordsmith determine whether those expectations will be met.

During the publication of the anthology Under Sonoran Skies, Prose and Poetry of the High Desert, I was pleased to receive positive mention in an review for my comprehensive index.  As the artistic director for the project, part of my authoring strategies was to ensure that future as well as current readers would find the work user-friendly, as well as an enjoyable read.  Despite my vision, some of my five co-authors have been less than enthusiastic about the value of indexingIn fact, one of them was involved in another anthology for which an index was deemed irrelevant since including one would have reduced the number of pieces from one of the book’s prolific authors. 
Significance of The Lack of an Index
When I examined that book’s table of contents, I realized the work had frequent references to historical events and high-profile people.  Unfortunately, the lack of an index precluded a reader’s ability to analyze the work fully.  This was especially true if a reader wanted to compare text provided by multiple authors on a particular subject.  And, with the passage of time, even someone who has read the book and is familiar with its topics would find it difficult to re-access specific references—at least in hardcopy.  And it is true that reference searches in material in electronic format can be facilitated by utilizing a find or search command.  But to accomplish a comparison of various authors’ views, the reader would have to create a separate listing of those citations that pertained to their interests.

Since one can never know how a work will be used at a future time, I believe there is one simple argument for indices in non-fiction:  If it is logical that some reader may wish to locate a specific reference, there is a need for an index.  Even when a book’s contents are directed to a specific audience, future developments within the field under discussion—let alone the unfolding of history—may yield an unexpected group of readers for whom an index will be invaluable.

Structuring an index usually begins by listing proper nouns contained in the work—meaning all people, geographic locations, and events of sufficient worth to have been named.  Most word processing programs can help you gather and list such terms, even if they lack an actual indexing feature.  Another tactic for refining an index is analyzing terms included by other authors addressing a parallel subject.

As you delve into your indexing project, you may find topics requiring in-depth analysis.  In looking at the nouns you have initially listed, consider related names and topics that can be grouped under a general category.  For example, a discussion of lions, dogs and parrots suggests that a general topic of animals would be appropriate.  Of course, some words may not have such an obvious association.  One area of complexity is persons of varied professional accreditation.  If you lacked sufficient numbers of therapists, physicians and dentists to provide these individual categories, you might use a comprehensive term such as healthcare professionals.  Consider the terms highways, access ways, and trains.  While they do not all relate to forms of roadways, they might be listed under a general heading of transportation

If you tire during the indexing process, consider returning to your analysis of the work of colleagues.  For although you may have accessed the works of many authors during preliminary research, you may not have closely examined their indices.  This semi-final exercise may not only reveal an approach to indexing you have not considered, but it may also reveal gaps in topics or subtopics within the body of your own work.  Even if you decline to broaden the scope of your piece, you may wish to consider some additions to your afterword or bibliography.

Before I leave the topic of indexing, I should offer one cautionary note for avoiding a mammoth appendage to your actual composition:  When in doubt about including a general category, consider whether you have a minimum of three words to list within it…

The art of communicating with readers requires diligence in refining your skills.  It is as demanding an element in non-fiction as in a fine work of fiction.  So, beyond indexing, what other tools of wordsmithing could enhance your reader’s experience?

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

Operational tips to help writers are available in the following blogs:
Fear of Losing Files, July 2015
The Value of an Index, August 2015
Taming Clutter, April 2016

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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Tips From a Newbie Blogger

Is your pen always at the ready?What can a newbie blogger tell you? Are you expanding your practice of the Art & Science of Writing?Perhaps you’re thinking of beginning your own blog.  Recently I’ve received requests for tips on setting up a blog.  Before launching into how I’ve created and maintain this site, I must clarify that I’m not a techie and do not possess the mental acumen to write the code required to build any website from scratch.

If you are a professional writer, having a blog can be a key feature of your authoring strategies Regardless of whether you are an author, you may be thinking your greatest concern is what you’ll write about.  I suggest that if you feel the need to have a blog, the contents of it are already floating in your mind.  The quality of your output will, of course, depend on your skill set.

Setting up a blog demands many things beyond the writing of text.  Therefore, today I’ll focus on the mechanics of creating a blog. The first and recurring requirement for doing this is having the patience to accomplish the task.  Next on my list of requirements, is my favorite pairing of ingredients in most things I do:  Art and Science.  I place the issue of art at the fore, because without an artist’s inspiration, you’re less likely to create an appealing space that will capture and keep your readers’ attentionPlease note that I’m not suggesting that all of us are worthy of assuming the title of artist.  However, we can reach for the artist’s balance of mind and spirit in exploring color, shape, and overall composition—regardless of the style in which we create our memorable statements.

As to the element of science, whether or not you are a techie, there are sources to help you determine the appropriate building blocks for bringing your vision to fruition.  Your research can begin with querying your favorite search engines This will provide the technical terminology you need to be able to ask intelligent questions during online searches and efficient analysis of tech manuals.

Even if you decide you’re not qualified to build a blog site, this preparation will help you communicate effectively with specialists in building websites.  For by the time you’re ready to launch the building of a blog, you should have established a connection with a reliable techie or tech support company—online, if not in person.

Parallel to my June 2015 blog on Media Relations, I suggest you make the most of every contact you can develop.  How do you go about making friends with techies?  If you are able to move from online communication to meeting in person, take a page from your personal life.  Coffee, lunch, or drinks (not necessarily alcoholic) moves you into a social atmosphere in which you can explore commonalities and a potential working relationship with the person.  Regardless of how you connect, when it’s time to formalize a professional relationship, be specific about your needs and desires Ask the individual or company to clarify the services they will be performing for you and the fees you will pay.  Depending on the parameters of the work involved, a contract may be called for.  If that is so, you may want to consult colleagues as well as an attorney prior to signing a contract or making any payment.

 Personally, although I’ve designed my own websites several times, I am now using website and blog templates provided by the company that hosts my online presence.  Regardless of the tools used, the design of a website or blog is a major commitment of energy and time.  This is especially true since search engines now expect a level of optimization that meets the standards of the latest electronic devices—and those standards never stop changing.  Fortunately, an international company providing templates should ensure that the products they offer their clients are state of the art.  They may also help you with a program of search engine optimization.

Before you feel I have failed to help you in your hour of need, let me tell you how I’ve modified the template for this blog.  Fortunately the templates provided by such a company usually offer varied features and levels of adaptability.  There are some limitations I’ve had to accept, since I chose to accept the parameters of a free template.  For example, while current posts offer my bio at the bottom, it does not appear in posts that have been archived.  Also, without utilizing an add-on menu, I cannot customize items in the contents list to the left of the page—nor can I modify their appearance.  And, although I’ve can choose the text colors of my posts, I am unable to do so for their titles.

Design features in the blog were drawn from my website. Harmonious in appearance, both feature:

My artwork includes a banner with my logo at the top of each page
~  Ivory colored backgrounds
~  Dark blue and plum colored fonts
Favicons with my logo to the left of the URLs

Color is a very important element in any visual project While there are many blues and golds to choose from, I selected colors for my logo that print well in gray scale.  The blue is deep enough to print as nearly black when printed in gray scale.  Conversely, the gold I work with is light enough that it prints as a light gray, allowing the lettering in the blue to be readable.  I should point out that the colors I tend to use are close to, but not exactly web safe colors.  This means that I provide subtleties that most visitors to my website or blog will view; but should a visitor’s monitor and software limit the range of visible colors, their default settings will be close to my design.

The operation and maintenance for a website or blog may rest on trial and error…at least initially.  When I first uploaded posts, I was not aware of choices I could make in visibility.  There were also instances where I failed to notice a typo or changed my mind about the wording of a section of text.  Eventually I recognized the value of choosing the preview option after inputting text.  This allows you to make sure that both the content and its appearance are pleasing.  As a final test, I read the text out loud, prior to hitting the publish button.

Determining the topics I explore in posts is purely personal and often a spur-of-the-moment decision In my weekly authors’ salon, areas of concern and new discoveries arise as we share materials we are reading and writing.  My commentary is also motivated by edits of text that reveal recurring flaws in my own work.  This particular post is in response to repeated questions from readers of this blog and visitors to my website.

When launching this blog, I was reviewing the first three books in a trilogy of murder mysteries set in Honolulu, where I lived for over two decades.  With the launch of Prospect For Murder, I am moving forward with seeking publication of the next two books in the Natalie Seachrist Hawaiian Mystery Series.  I’m sure that my personal issues with writing and editing will continue to encourage me to examine questions of authorship that may be occurring in your own work.

Finally, I want to thank a couple of readers who sent suggestions for improving the coding used within this blog, and for heightening its search engine optimization.  I’m just beginning to act upon your welcome response by changing the formatting of images from JPEGs or GIFS to PNGs…

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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Apple Books
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Authors Den
Barnes and Noble
Blogarama
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Cozy Mysteries-Unlimited
Good Reads
Hometown Reads
Midpoint
Smashwords

Author Design Dilemmas 3, Color



What visions dance in your dreams?Inspiring Rainbows of Color

How many colors are in the rainbows you paint? There are many perspectives on the use of color in the art and science of writing.  But even if I were an expert, this short space wouldn’t allow a comprehensive discussion of color theory [the traditional theory for mixing three primary colors to derive all other colors] or colorimetry [analysis of human color perception]. 

Variables in Color PerceptionMost people can see three distinct ranges of color.  Due to genetics, some women [called tetrachromats] are able to see four ranges of color.   Sometimes a temporary inability to see some or all color is caused by illness, allergies, medication, or hormone replacement therapy.  Even sufferers of Post-Traumatic Stress Disorder [PTSD] may notice a decrease in perception of color.  And, did you know that one out of twelve men and one out of two hundred women have color vision deficiencies? 

Choosing Color Palettes For Artwork to Accompany Text.   As discussed in my blog on engaging a reader’s senses, I believe that analysis of one’s genre provides the answer to many publishing questions and can help solidify authoring strategies.  Empowering your words as an author can take many forms.  One author I know brings a minimalist approach to her creative process in selecting art for a children’s book.  She believes that faint sketches without full form, shape, or color will encourage children listening to or reading her prose to bring images from their own minds to their reading experienceThis minimalist approach may be ideal for poetry and historical fiction.  However, it would be at odds with the hard-nosed writer’s voice usually employed in a police procedural and would lack clarity for many non-fiction projects.
Art and Science of Writing
While minimalism is a specific art movement, the term may be used generically to describe the overall expression of modern art in the late nineteenth and twentieth centuries.  Beyond an escape from classic realism, modern art focuses on the artist’s desire to interact with the minds and life experiences of his or her audience members.

Consider More Than Personal Preferences When Selecting Color.  If you are new to wordsmithing, you may not be thinking about branding But you might want to consider establishing the foundations of the brand for which your writing will be noted someday.  And just as an effective editorial process dictates that writers carefully select modifiers to create a scene rich in sensory images, a distinctive color palette can be one element in a design aesthetic that harmonizes with and even intensifies the impact of text.
Writers’ Guidelines
Beyond technical research you conduct regarding coloration, there are several issues to consider.  Does the style of your writing reflect your taste in art?  Do you like the detail of classism or the sharp clean lines of modern art?  Are you drawn to bright primary colors or muted subtle tones?  Do the peach and aqua tones of a sunset in the Southwest reflect your taste and your work? 

Regional Coloration Differences in regional color can be indicated by the dialect[s] of your characters, as well as the scenes you describe.  Growing up in Oregon, I was accustomed to the dark green of Douglas fir trees and the mosses that grow on them.  The palm trees in Hawai`i are pale in comparison.  In Arizona the array of green is mixed, depending on topography, season and the amount of rainfall.  So which green would be most appropriate to your project?

The Juncture Of Style And Color.   In children’s books, hard-edged cartoon-like solid color images (like those a child might create) may be ideal.  But regardless of the style of art you select, the bright saturated colors associated with modern art are popular with and stimulating for young children.  Conversely, the sometimes dark tones of animè lend a sophisticated note to projects for both adults and older children.  For most genres, classic realism is appropriate.  To present images realistically, considerable detail and subtleties of color are usually required.

Articulating Your Artistic Vision is vital.  Since it is unlikely that you will be the artist shaping the images that will highlight your writing, you must be able to describe your desires to whoever is in charge of publication.  I suggest writing a paragraph outlining the specific elements you are seeking.  As with a journalistic endeavor, an inverted pyramid structure is useful.  Begin with an overview of the style you desire and then move on to specific issues like color.  If possible, use technical terms an artist or printer will understand.  For instance, consider specifying the tones and shades of colors you prefer. 

When viewed under varied lighting, a color’s tone [intensity of color] or shade [how bright a color is] will be perceived differently. Personally, I have found it challenging to use what I have termed a plum color in artwork for Prospect For Murder [the first book in the Natalie Seachrist Hawaiian Mystery series].  While my artist Yasamine June [view her work at www.yasaminejune.com] generated a wonderful color for the book jacket, subsequent applications for the audio book and some promotional materials have deviated from the color and/or tones she utilized.

Samples Of Your Preferred Palette and style will greatly aid the person executing your artistic vision.  These can be drawn from many sources:  websites; books and other printed material; fabric and clothing; pieces of art.  Consider offering the images of famous paintings.  Simply naming a type of art or an easily referenced artist will communicate your wishes.  Personally, I am drawn to the delicate images of classical Asian paintings, as well as the neo-classism of Maxfield Parish who was known for his use of saturated colorUnfortunately, since his work ended mid-twentieth century, a young artist may be wholly unaware of his work.

You can also provide numerical descriptions of colors.  Paint Stores offer samples of colors, with numerical coding as well as alphabetical names.  Printers can provide numbers for the Pantone® colors of ink used in most hardcopy printing.  And remember that you do not have to access a graphic art program to provide the color model numeration of computer font colors.  Simply mark a section of text within a word processing program and examine the ranges of colors available under the drop down arrow for font color.

I should caution you that identifying a color is no guarantee of how a printed product will arrive at your doorstep.  Have you ever seen two editions of the same book, printed by the same company following the same instructions?  Even in hardcopy printing, variations in color can occur because of differences in batches of ink or toner, the moisture content of the paper used, and production executed on innumerable types and conditions of equipment.

A final consideration in our discussion of color printing is publication via downloading from the Internet.  If this is how your work will be published, you should consider using colors designated as “web safe.”  Again, there will be varied results in what is viewed by your readers.  If nothing else, variations in monitor settings can prevent uniformity in how myriad viewers will experience a color on your website or in your book. 

Before we leave the topic of color, let’s consider the historical and classical interpretations of color.  Some colors, like the royal purple from Tyre, Lebanon, were originally drawn from rare and precious sources.  To produce even small amounts of the Tyrian colorant, thousands of Mediterranean sea mollusks [scientific name, murex brandaris] were needed for the dyes with which luxurious garments for ancient royals were fashioned.  Another historically rare color was the crimson worn by Roman legionnaires and wealthy matrons.  Traditionally associated with power and wealth, this color was obtained from the kermes vermilio planchon, an insect that grows on the kermes oak tree [quercus coccifera] of southern Europe.  Although the means for obtaining and utilizing dyes and paints have changed dramatically through history, their inner meanings have remained linked to aspects of nature.

Yellow and Orange – Associated with the sun and gold, these happy and bright colors are used for many attention-getting purposes.  Depending on their tone, they may be linked to base and deeply discounted items, or conversely, to the richest and most valued products.

Red – Traditionally linked to sunsets, fire, blood, Mars the planet and Mars the Roman god of war.  Red is now often associated with signature holidays like New Year’s, Christmas, and St. Valentine’s Day and certain nations like China.   This vibrant color calls attention to anything depicted in it.  It is sometimes associated with licentiousness and the concept of Satan.

Purple – Blending blue and red, this rich color is remains linked to the concepts and value of royalty, power and wealth.

Blue – In its deepest shades, blue speaks of clear waters and skies.  In many religious expressions, it is associated with holiness and purity.  This color is often utilized by financial and insurance institutions, as well as myriad industries dealing with healthcare that wish to be considered honest and dedicated to be well-being of their clients.

Green – Representative of health in nature, it is often used for health and environmental topics, products, and services.

White –  Reflects light and embodies the presence of all colors of light.  While many substances in nature are white, animals having pure white fur are rare, and therefore their pelts were historically associated with the power and wealth of royalty.  Once difficult to achieve in pure form, white colored clothing was often valuable regardless of the type of fabric.  The color is historically linked to purity, cleanliness, goodness, and perfection. 

Black – Absorbing all colors of light, it is actually the absence of color.  Obtained by the mixing of all primary colors, black is sometimes associated with darkness and evil in historical religious written materials.  It is an excellent background for both vibrant and subtle colors.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

For examples of sample color palettes, please also visit:  https://www.ImaginingsWordpower.com/color/plays_on_color.html

Additional discussion of the nature of color is provided at: https://www.imaginingswordpower.com/wearing/wearing_your_brand.html.

Discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

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