AUDIO BOOKS 1

Prospect for Murder...in written and audio editions...the first Natalie Seachrist Hawaiian Mystery

Prospect for Murder is the first award-winning
Natalie Seachrist Hawaiian Mystery 
written and narrated by
Jeanne Burrows-Johnson

As I have shared recently, the reshaping of my author website and ImaginingsWordpower.com [a branding and development tips] has been completed. Unfortunately, the new template system does not allow me to embed audio files directly from my desktop. Therefore, I am placing audio samples in appropriate blogs, then inserting hyperlinks on my author site to connect readers to these blogs. Text from the lighthearted article, “Tucson and Her Cemeteries” is available on my author website.  A link to my previous blog provides an audio player for your listening pleasure…

 Having completed several audio projects, I’m contemplating publishing an Online compendium of suggestions for your own endeavors in this area of authorship and performance. This would include ideas for project conceptualization as well as approaches to technical issues…with the proviso that electronic equipment is constantly changing.

Today I offer some background on the development of Under Sonoran Skies, Prose and Poetry from the High Desert, which you can read about on my author website.  The six-author anthology was one of the top 50 picks of 2012 by Southwest Books of the Year.

Under Sonoran Skies Prose and Poetry of the High Desert

HARMONY

I believe an invaluable issue in compiling any anthology is establishing harmony among the authors’ personalities, skill sets, and voices. Fortunately, the co-authors of USS had become acquainted in attendance of writers’ salons for a couple of years. 

THE AUTHORS

~  Bill Black, a magician, poet, prosaist, storyteller and MC, who has published numerous books and has been featured in regional and international magazines.  His current works may be found at his author page on Amazon.com

~  Susan Cosby-Patton, retired language arts instructor and poet who is published regionally and nationally. 

~  Kay Lesh, PhD,  educator and psychotherapist who authors professional articles and books and will soon be publishing a collection of short mysteries as well as a memoir. 

The late Reverend Patricia Noble who was a retired author, educator, and speaker who aired radio essays and published journal articles. 

The late Larry Sakin, who was a political writer and radio talk show host, green energy entrepreneur, and political consultant.

OUR COMPLEMENTARY WORK

Over time, we became familiar with the depth of our fiction and non-fiction work and recognized our complimentary voices. This led to a book of eleven themed chapters of poems, short stories, historical articles, and reflective essays.  Our intention was to allow readers to work their way through the book sequentially or select from varied  subjects. 

The topics of our assembled pieces include: animal companions; business; the environment; history, mythology, personal relationships; phases of life; philosophy; politics; and, war. As most anthologies address a single topic, you may be wondering how we knitted the book together. We began by grouping our disparate works by topic and then placing them in chapters. Imagine our delight when Patricia recognized the synchronicity of flipping the words in the titles of our first and last chapters, “Visioning the Craft” and “Crafting the Vision.”

INDIVIDUAL ASSIGNMENTS

Production work was apportioned based on experience and interest. Because Kay possesses a well-modulated voice, we had asked her to record the front piece material and chapter headings. Susan had been involved with the fabrication of other publications. Therefore, she undertook text layout to meet the requirements of printing and Online production. Larry and I both had experience in artistic design, we pooled our design concepts. This included utilizing a sunset image I shot from my back lānai, and folio art to frame pagination. Because of my work in historical projects, I undertook designing a comprehensive index. We also benefited from the breadth of Bill’s technical knowledge and the grammar checking of Patricia.

THE AUDIO EDITION

As the majority of our group had performance experience, we immediately decided to produce an audio as well as written edition. We were very fortunate that Larry had been working with Jim Waters of Tucson Waterworks Recording for several years. With confidence in both the man’s technical and directing talents, it was easy for each of us to enter the studio for one or more recording sessions. Once Jim had the raw material, he was able to smooth out differences in speed, cadence, and tone.  His final work was to prepare our audio files in several formats.

IN SUMMATION…for now

Was our work perfect?  I don’t believe so, but I hope we have met our listeners’ expectations of a work addressing multiple subjects in truly varied voices.  You will be the judge of the strengths and weaknesses of the few areas of consideration I’ve raised in this brief project overview. 

I think my greatest advice to you is to consider the individual gifts of everyone involved in such a project. This means being judgmental of yourself, as well as those with whom you are working. A well-produced audio book generates income.  It is also a wonderful way of enhancing recognition of your brand and introducing your work to a greater audience!

Please be aware that the voices you’ll hear in USS vary. And I’ll admit  not all of us would be appropriate to undertaking the reading of an entire book. Finally, none of us would suggest publishing a work in any form without the input of other established authors, let alone a professional editor and perhaps a performance coach….

Now without further ado, are a few audio samples from Under Sonoran Skies, Prose and Poetry from the High Desert. I hope you’ll enjoy these selections and understand why it’s my pleasure to continue working with these talented authors.

The Bourbon Eulogy by Bill Black
Prologue to Prospect for Murder by Jeanne Burrows-Johnson
As a Jewel in the Crown by Susan Cosby-Patton
Cookie Time by Kay Lesh

I hope you’ve enjoyed this brief introduction to one of my favorite projects!  Now I think it’s time to turn to the matter of a business Facebook page…

Wishing you the best in your creative journey, 
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

You may also wish to check out the following blogs on related topics:
~ Quality Book Production, Feb. 15, 2016
~ The Value of an Index, Aug. 28, 2015

To learn more about current and planned projects, please visit my author website at JeanneBurrows-Johnson.com.

Tips on branding, marketing and developing your work are available at Imaginingswordpower.com.

PUBLIC SPEAKING, 3

A shortened version of this third blog on using public speaking as a means for enhancing your branding identity first appeared on the website https://hometownauthors.com, which offers a variety of articles from guest authors of who are members of Hometown Reads. Before reading this blog, you may wish to review numbers 2, Effective Materials for Public Speaking and 1, All the World’s a Stage. Today we’ll explore making these events more than a presentation of an author’s books, for public speaking can be one of the most important aspects of any creative professional’s branding program

FINAL PREPARATIONS FOR PUBLIC SPEAKING

It’s time to hit the road!  You’ve prepared for speaking opportunities by shaping marketing materials, bios, introductions, and handouts for varied audience.  Your media releases require only the details of Who, What, When, and Where You’ve verified venue features and obtained equipment necessary for this and future appearances.  

All you have to do is pack everything and hit the road…right?  Not quite.

PREPARING TO BE A PUBLIC SPEAKER
I hope you’ve been vocalizing daily—in song [for those who can], vocal exercises, and oral readings.  Many events place a time limit on speakers, so timing readings can ensure completing your presentation with a generous Question and Answer segment.

Next, consider your appearance. You can’t lose weight quickly, but how are your hair, skin, and nails?  Do your clothing and accessories look good on you…and travel well? Perhaps you’ve worked with a stylist to determine your optimal color palette, hairstyle, clothing designs, and accessories to maximize expressing your personality…

Look professional, knowing you can remove a tie, loosen a collar, or remove a jacket. [See Resume and Career Tips.  Because my work centers on Hawai`i [especially with the Natalie Seachrist Hawaiian Mysteries], I wear dresses in tropical greens and jackets with Asian or floral designs.  Depending on the neckline, I affix a name badge (with magnet) and avoid necklaces (which can become uncentered).  To minimize distraction and sound interference, I don’t wear dangling earrings or loose bracelets.  I complete my theme with an artificial orchid for my hair—since fresh flowers don’t last through multi-hour events. 

MULTIPLE PRESENTERS
Panel discussion speakers are usually seated at a table or in a semi-circle or line of chairs. Whenever you’re in plain view, be aware of your attire and stance…to insure you’re not providing a less-than desired floor show! A dress that looks lovely when I’m standing, may not look professional when I’m seated. Male or female, check out other participants’ attire to harmonize overall appearance. For samples of color combinations, please visit Plays on Color.

CALLING FOR ATTENTION
~ Event organizers may generate Media Releases, as can you—in your hometown and locales where you’ll appear. Consider also sending out event follow-up releases, to encourage members of the media to seek you out.

~ Add a news page to your author website and blogs that highlights your travel.

~ Social media can be more important than traditional media.  Publicize where you’ll appear with contact information. If your events aren’t open to the public, announce cities where you’ll be.

~ Take event pictures [book in hand] for immediate release and future marketing materials—asking permission to use images featuring other people.

TRAVEL CONSIDERATIONS
~ Ship books and some marketing materials in advance when possible.

~ Allow one day for rest and preparation prior to your event.

~ Purchase travel tickets permitting change of schedule.

~ Plan ground transportation minimizing strain on you, as well as cost.

~ Hotels often provide airport transport, valets, safes, and restaurants. Private hosted accommodations lessen privacy.  A B&B may be appropriate when driving.  

~ Financially, notify credit card institutions you’re travelling. Obtain cash for tips. Determine if you need a tax or sales license. Decide whether to accept credit cards, electronic payment, and/or cash for sales.

~ Carry emergency clothing, accessories, medicines, and toiletries in hand-held luggage, in case checked bags fail to arrive.

~ Personally carry hardcopy masters and electronic files for reproduction.

~ Dress to attract attention while travelling—name badge, book image, and business cards at the ready!

SET YOUR STAGE…WHEN YOU CAN
~ Place a banner or picture on podium front.

~ Check lights, sound, and projection equipment.

~ Position speaking materials, large watch, laser pointer, pen, props, travel mug with slightly warm water.

~ Display signage, marketing materials, books, handouts, and sign-up sheet for future event notifications near the entrance—manned when possible.

~ Be aware that electronic projections often fail because of file format incompatibility between source and venue operating systems and versions of software.

~ Maximize visibility of necessary folders and files.

~ Carry backup hardcopy of your presentation for you and handouts of primary points for your audience.

BEFORE, DURING & AFTER PERFORMANCES
~ Warm up vocally and physically.

~ Provide your bio and a short introduction to event organizers.

~ Pace yourself…allow time for Q&A to maximize audience interaction.

~ Conclude with an inspiring thought. I often hold up a pin with a single word appropriate to my message…

~ Make periodic eye contact with your audience. Let attendees feel you care about them individually.

~ Sending gracious Thank You cards/gifts helps maximize an event’s long-term branding value. Carry mailing labels, packing supplies, and postage.

Wishing you the best in your creative ventures,
Jeanne Burrows-Johnson,
author, narrator, consultant, motivational speaker

Suggestions for Dynamic Public Appearances are available at:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

For more ideas to maximize being memorable and other marketing tips, see Wearing your BrandFor further tips on branding, please check out the rest of  my marketing website, Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

PUBLIC SPEAKING, 1

PROMO MATERIALS FOR PUBLIC SPEAKING

Today, I am using the phrase “Public speaking” to cover several means of communicating orally. First there are traditional public addresses, usually delivered from a podium. The Internet, radio, television, video, and other methods for presenting your image and words can also be included within this classification. Within a broader context, I believe it’s also appropriate to consider audio books and interviews.

PUT SOME ZING IN YOUR PROMOTION!
In my blog on Author Appearances , I summarized some of the necessary preparation for successful public readings of an author’s work.  My comments encompassed a few basics for evaluating, seeking, scheduling, and marketing potential engagements.  I also skimmed over aspects for preparing yourself visually and vocally.

Today’s blog offers suggestions for preparing materials you’ll need prior to and during speaking engagements as an author. Some of these items may be useful in garnering opportunities for public addresses; others for shaping a rapidly-arranged display; and, some for quick reference during Question and Answer moments. All of them will be subject to constant redesign, as pertinent text and images evolve over your writing career.

Aside from the free-flow of dialogues with interviewers, you should be able to control most aspects of oral presentations—with the understanding that the mechanism by which your words are captured and projected can affect the tone and quality of your voice…

Self Introduction and Promotional Materials
There are several support items you should have available for general marketing, as well as for your public appearances and speaking engagements. Some of these may be appropriate to share with the event organizers in advance of your talk. Depending on the venue, you may be able to set up a display, which I will discuss in Part III of this series, Public Speaking to Enhance Branding, to be featured on Hometown Reads in September, 2018.

~ Business Cards. Consider double-sided, or even folded cards, to promote multiple facets of your work. As the author of the Natalie Seachrist Hawaiian mysteries, I now utilize  a folding card that allows me to mention my authorship and marketing consultancy on the outer sides, and two published books on the inside.

~ Biographies. To meet a variety of needs, the length may range from a sentence to multiple pages. See a discussion of the need for biographies at imaginingswordpower.com/bios-to-empower-you.html

~ Résumés. Having résumés of varying lengths and types (sometimes on  letterhead stationery) is useful. As I periodically provide marketing advice to executives and their organizations, I have résumés that address that aspect of my work, as well as another offering information on my authorship. Go to imaginingswordpower.com/resume—career-tips.html to view résumé and career tips.

~ Handouts. Depending on your audience, these may range from key talking points to reference data. 

~ Fliers and Sales Sheets. These should feature specific books and other products you wish to promote. At this time, I am utilizing a double-sided flier. It features Prospect for Murder and Murder on Mokulua Drive. I also have one describing Conversations with Auntie Carol, an oral history project planned for publication as both an audio and print book.

~ Media Releases. I use a format highlighting the Ws of journalism–Who, What, When, and Where. View samples for both print and broadcast media outlets at imaginingswordpower.com/media-release-samples.html.

~ Photographs. Large and small, some should show you holding one of your books.

~ Posters and Banners. These can range from you and your current work to previous events.

To Script or Not to Script Your Delivery…
With regard to your actual presentation, let’s consider the text of your talk. Do you require a formally written speech in order to provide an effective performance? Before you answer, consider the environment in which you’ll be speaking and your audience, as well as your strengths and weaknesses as a speaker. Personally, I find that while I may wish to use a scripted opening and closing, I like to refer to a detailed outline during most of my talk. In addition, I prepare a list of key points and facts to reference during Question and Answer sessions.

I carefully prepare all text that must be read accurately. Knowing that electronic devices can fail during a performance, I always carry hardcopy of the material I will present. And, while some speakers choose to read directly from published materials, or manuscripts, I employ the following guidelines to maximize the flow of the reading from scripted text:

~ To minimize the number of pages, I use 1.5-line spacing and half-inch margins on 8.5 x 11-inch paper.

~ To maximize readability, I utilize 14-point fonts, with Underscore, Bold and All caps as needed, with Seraphed Fonts for general text [unless you have a vision problem] and Non-Seraphed for titles.

~ To enhance the flow of your reading, end pages with the completion of paragraphs and quotes.

~ Present character voices in colorized text. To facilitate pronunciation of regional accents and foreign words, insert ellipses, commas, hyphens between syllables, and/or other marks. For the Southern accented voice of Lieutenant John Dias in Prospect for Murder, I modified the text I read:

            Book:  Ariel will be coming to the apartment tomorrow.

            Script:  Ahr-iell will be com-n’ to the ap-ahrt-ment tom-mar-ah.

Organizing Scripted Pages

~ Insert single pages of your text in low-glare archival sleeves. This actually kills the rustling of paper.

~ Put sleeves within a solid colored three-ring binder. The front can feature one of your book jackets.

~ Position each sleeve uniformly on either the right or the left-hand side of the folder. This will minimize the movement of your head while turning pages. This will be less distracting to your audience and minimize variations in the sound quality at a podium microphone.  

~ Place clearly labeled dividers between sections. This will facilitate spur-of-the-moment shifts you may wish to make during your presentation and Q&A follow-up.

~ Convert softcover editions of your books to spiral binding for quick reference and reading in less formal settings. You can insert sticky notes or other markers for passages you wish to access.

In my next blog, we’ll consider aspects of space and equipment during your public appearance…

Wishing you the best in your adventures as an author or other creative professional,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Suggestions for Dynamic Public Appearances are available at:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

MEA CULPA

What do you regret about your past or present work? Your book series is doing well!  This truly is an accomplishment to cherish!  What must you do to ensure your writing career continues on an upward trajectory?  Regardless of whether you have a publisher or self-publish, there are problems that can arise during the complex process of production. Some we must live with and bypass with minimal discomfort; others we can actually take steps to remedy…

Publishing Errors

I’ve previously discussed issues an author faces in publishing a series—regardless of genre.  Fortunately, the process of publication is seldom the responsibility of a single person.  Of course, as the author, the quality of the final product reflects on you—for it is you who will be facing the public.

As a reader, as well as an author, I have not heard of a book that arrives in a reader’s lap without flaws of one type or another.  They may be barely perceptible, and actually may be a matter of choice rather than outright error.

Whose Fault?

In truth, no matter how much effort [and sometimes treasure] you invest in maintaining the quality of your work, unexpected flaws can emerge.  They can arise from both overt errors, as well as from actions you failed to take.  Most of my errors come from copying and pasting text and repeating favorite words.  Unless one closely and repeatedly reads the edited text, words may end up out of sequence, or can be wholly missing.

Discovering Flaws

The process of finding errors can be simple or complicated.  In writing a series, you probably have a written or mental list of flaws you’re prone to make.  As I prepare for the publication of Murders of Conveyance and work to complete Yen for Murder, I’ve found that the following errors appear frequently:

~  Repeated words and phrases
My favorites, myriad and R & R.

~  Overuse of prepositional phrases
Mine frequent the beginning of sentences. 

~  Complicated action
I’ve found scenes in which a character would need three hands to accomplish what I’ve described.  I’ve also struggled to explain how hidden compartments are accessed…

~  Character flaws
Misspellings of names, and their pronunciation in audio books can easily occur, and did in the audio edition of Prospect for Murder.  Titles of officials and their organizations can be misstated or may change over time.  Evidently my love of British police procedurals produced my mixing of the word detective with the ranks of police officers.  In actuality, most police forces in the U.S. [including Hawai`i], do not do that.  A sergeant with the Honolulu Police Department who becomes a detective is simply referred to as detective, with higher ranking officers being referred to by their rank.

Major Errors

You might think that writing fiction means that few errors unrelated to grammar will materialize.  But issues of consistency still need to be addressed.  My own inconsistencies have included changing the floor on which protagonist Natalie has a condo and the color of the truck of her boyfriend and detecting partner Keoni.  While regretting even these minor mistakes, at least they do not interfere with the reader’s ability to follow the story.  I’m not sure the same can be said for the two lines of crossed-through text in Murder on Mokulua Drive.

One thing that cannot be ignored or casually dismissed is the erroneous reporting of a historical fact.  I was particularly embarrassed to discover that in copying and pasting text in the Glossary of Prospect for Murder, I mistakenly dropped a sentence relating to Hawaiian Princess Ka`iulani into the description of Queen Kapi`olani. This is an obvious mistake to readers who are familiar with the lineage of Hawaiian royals and a serious detraction from my desire to share Hawaiian history with a global readership.

Making Corrections

Having determined the cause of a problem, you face correcting it.  This can be fairly easy with the publication of a digital book, and other on-line pieces…That is, if you are capable of altering the text within the template that generated it. If you cannot do so yourself, you may have to return to the typographical artist who originally laid out the book. If you are not able to reconnect with them, you will have to find a new source of help.  Fortunately, my publisher is working to correct the MOMD Ebook error regarding Queen Kapi`olani.

Matters are more complex in correcting flaws in printed editions. Unfortunately, the error regarding the Queen can only be corrected when further batches of the books are printed.  I wish I could send out errata labels to everyone who has a copy of the book…The one thing I have done is to publish a message of Mea Culpa on Facebook!

Avoiding Repetition of the Crime

Once you’ve pinpointed the sources of flaws, you can seek appropriate ways to dodge their recurrence. This challenge is exacerbated in the production of a series.  To keep my projects separate but harmonious, I’ve prepared and continually update detailed reference notes listing aspects of appearance, voice, attire, movement and behavior. I also have spreadsheets that pinpoint chapter elements [such as when Natalie has which vision] and the family trees of major characters.

I’m glad that most of my readers enjoy references to daily life in the Hawaiian Islands—especially food.  There are, however, some who would prefer little discussion of food, beverages, relationships, history and cats.  At this point, I don’t foresee removing these elements from my tales—nor would I detract from plot lines by inserting actual recipes.  However, recipes  that reflect Natalie’s life, local restaurants and menu items one might expect at an Island gathering, do appear on my author website.  This has necessitated my keeping records of the food and beverages I write about for review during the writing of each book.

Variations…Not Errors

As a series unfolds, it is to be expected that improvements in writing style and changes in book layout may occur.  This doesn’t mean that earlier editions of books are necessarily flawed.  Happily, my publisher opted to offer embossing on the vibrant cover of Murder on Mokulua Drive.  And, as I like reference material to be readily accessible, we are enlarging the font that introduces Glossary sections.  Similarly, we are inserting spaces before and after the hyphens between author birth and death dates in chapter aphorisms.

Fortunately, while outright flaws need to be addressed, developments in an author’s style of writing and the presentation of their work can be things of beauty!

Wishing you the best,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries [including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

BOOK SERIES ADVENTURES

This blog first appeared on https://HometownReads.com,  which I highly recommend to both readers and authors seeking to learn more about the art and business of publishing books! You can click on https://HometownAuthors.com to view a variety of articles from member authors…

The Natalie Seachrist Hawaiian Mystery Series

How are you enjoying your adventures in book publishing? You may have experienced both lows and highs if you have managed to publish a book series!  It’s a true accomplishment, regardless of whether you planned it or not.  But while you were promised great things would emerge at this point in your writing career, you are facing more than a few challenges.  Allow me to tell you about issues I’ve confronted during the publications of Murder on Mokulua Drive, the second Natalie Seachrist Hawaiian mystery

Elemental Consistency
Beyond avoiding copyright violation in the chapter-opening quotes I use, I guard against repetition.  During pre-publication review of Murder on Mokulua Drive, I discovered I’d reused a quote from Prospect for Murder.  My records of aphorisms now indicate when and where a quote is used.

Character and locale Parity
Initially, I had a male protagonist.  Whoops…my writers’ salon found that “voice” more appropriate to a woman.
Names, their spellings, descriptions, and pronunciation must all be checked.  Imagine my chagrin in realizing I’d changed a name’s pronunciation mid-way through PFM’s audio edition!
While my protagonist thinks in whole words, she speaks with contractions.  I now begin each book by reviewing my chart of persons, places, and their characteristics. 

Plurality
Promotional text highlighting aspects of a single book must encompass each title in a series.  Having multiple titles often means having different editions.  For PFM, I had hardcover, softcover, Ebook, and physical and digital audio editions. MOMD is currently available in only hardcover and Ebook. Softcover and audio references (like “Audible.com”) are omitted when describing the second book.    

Presenting Yourself
If you have a publisher or literary agent, they may have guidelines for presenting yourself personally, online, and in traditional and social media. If you’ve never been in the public eye, you may be grateful for suggestions about wardrobe, hair, accessories, and makeup [yes, men sometimes require makeup].

What you say and how you relate it will shift depending on the media or venue.  I’m not suggesting you become a shape-shifting chameleon, but envisioning each audience helps you see yourself as they will.

Marketing Yourself
Regardless of who directs your marketing, examine media kit samples to see what you should prepare.  This will include bios, photos, sample media releases, and relatable stories, covering:
~  Background [family, education, career]
~  Daily Life [home, work, writing locale, pets, hobbies]
~  Writing Methodology [research, writing, editing]
~  Influential People [affecting your work and life]
~  Author Experiences
~  Changes in Your Writing

Describing Yourself
Were you initially described as a debut author? That’s no longer relevant.  What other life changes will impact your self-description.  Are you in a new professional position?  Where do you live, or travel for research, sales, and presentations?   

Elastic Promotional Text
Periodically (and in varying length), you’ll need to restructure text for:
~  Media releases about books, awards, appearances
~  Bios for ads, event programs, introductions
~  Submission of your work for reviews and contests
~  Website discussions of your life and authorship
~  Social media posts, comments, and event announcements

Welcoming Images
Gather images to stimulate the interest of colleagues, readers, listeners, and the general public including:
~  You and your surroundings
~  Events in which you participate
~  Images attracting your interest
~  Organizational and community involvement
~  Images relevant to characters, scenery, and activity in your writing

Designing Inviting Websites and Blogs
Working alone or with a web master, there are many aspects to consider.  First, you may have a website from before becoming an author. Some elements may be recyclable.  With bios, book synopses, and pertinent images available, much of your material is ready for upload.  You just need to weave it all together to appropriately reveal you and your work.  Consider:
~  Styles appealing to your target market [realism, art deco, country kitch…]
~  Colors [you like and wear; those describing your work]
~  Shapes reflecting your style and work [linear or curved]
~  Textures, natural or man-made [wood, silk, metal, stone, plastic]

Final thoughts?  Well, there’s nothing final about the process of writing…or of marketing your work.  As with your compositions, keeping electronic and hardcopy samples of your promotional material, will help you shape attractive representations of your unfolding life’s work! 

Wishing you the best,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Tips to enhancing your writing may be found in:
Empowering Your Words, February 2015
Creating Fictional Characters, March 2015
Sidestepping Writer’s Block, April 2015
Communicating with Every Sense, May 2015
Energizing Narrative Passages, September 2015
The Author Recycles, July 2017
Balancing Text & Space, February 2017
Book Series Adventures, April 2018
Drawing on Sense Memories, July 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

BALANCING TEXT AND SPACE

The peaks of your power

What are the limits of your wordpower and design acumen? In my career, I’ve often had to alter text to maximize its appearance in the space allotted to it.  Sometimes this is disappointing, as the words I initially selected were ideal to the purpose and tone of the project.  Nevertheless, the goal in any written work is to create a product that is most appropriate for communicating with one’s target market. 

 As I generate promotional materials for marketing Prospect For Murder [the first book in the Natalie Seachrist Hawaiian mystery series], I’ve frequently had to revisit this basic activity of editingsubstituting vocabulary to fit the available space.
Value of a Professional Wordsmith
One of the greatest values a professional wordsmith brings to a verbal project is their knowing when and how to adjust text to maximize readability.  This ability to edit within varied  parameters demands the flexibility as well as the skill to replace verbiage to accommodate the allowed space.

In the past, when a client decided my composition met their needs, they usually took the text to a graphic artist and I never saw it again—at least not before the final product was printed, uploaded to a website, or sent forth in emails.  Imagine my disappointment when I saw that the presentation of my work looked awkward because of justified paragraphing and/or the lack of breaking syllables at the end of paragraphs, which resulted in wide gaps or crammed lettering.

If I remained in close contact with the client, I sometimes had an opportunity to rectify the situation.  At a minimum, I could alert them to the problem which was bound to recur until their process of production was changed.  If I had the opportunity to work with the artist tasked with incorporating my text, I could suggest potential means for enhancing the overall layout by:

~  Changing words that were too long or short
~  Altering the paragraph structure
~  Adjusting the number of columns or their size
~  Repositioning and/or resizing artwork
Subliminal Influences

Harmonizing Product Packaging and Marketing Materials

Regardless of the sophistication of a project, balancing art and typography can truly maximize the sensory experience of your readers.  It is a vital key to synchronizing a product’s packaging and the marketing materials that accompany it.  As may be expected, this can help determine a reader’s initial response to the product being represented, thereby affecting whether it will be purchased or bypassed. 

Even the information presented in a dentist’s pamphlet should be designed to flow in an harmonious manner.  The next time you have an appointment at a professional’s office, glance through the materials in their waiting room.  If you find odd looking paragraphs, it’s probably because a graphic artist took the text and simply dropped it into their design—usually without the copy writer having the opportunity to re-edit their text.

Designing Promotional Materials & Websites
In my blog on the layout of books, I discussed the various issues I faced in the design of covers for the hardcover and audio book editions of Prospect For Murder.  All of the spatial challenges I’ve just explored in this blog were applicable in both editions.  I’m very grateful that my artist and typographer were the same person [you can visit www.yasaminejune.com to view her art].  This meant I was able to work with her to balance elements of concern.  Of course, working in this manner requires mutual understanding and sufficient time to accomplish the necessary edits.

Artwork & Titling in Secondary Projects

From Hardcover to Audio Book Format
Transforming the images and text of the hardcover book jacket into that of the audio book required more than re-positioning and resizing the many design elements.  Most notably, the mysterious moon above the apartment building had to be deleted to accommodate the resized and realigned titling.  In addition, the book synopsis and my author bio had to be shortened to allow for book reviews.

Postcards
Recently I reworked the 8.5 x 5 inch promotional postcard I am using for several purposes.  As I now have a growing number of positive book reviews I wish to highlight, I needed to edit both the book’s description, as well as my bio to accommodate snippets from the four reviews I wanted to feature on the front of the card.  And because I may wish to employ varied greetings, I had to allow room on the backside to place labels with personalized messages.

Letters
It may seem needless to mention that each letter that one sends out via snail mail or email is an entity unto itself.  However, writers are just as prone as other professionals to remain wedded to verbiage for which they have an affinity.  Generally, effective letters should be limited to a single page.  This means that the need to resize the length of one’s text arises quite often.  Sometimes simply reworking the size and location of a logo and decreasing the dimension of margins will suffice to reuse a favorite piece of composition.  At other times, it’s also necessary to:

~  Combine paragraphs
~  Reduce the size of the font used for text
~  Use left justified paragraphing without indentation
~  Use an even smaller dimension for line spacing between paragraphs

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Further discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

BOOK PROMOTION AND EVOLVING ART

Prospect for Murder...the first Natalie Seachrist Hawaiian Mystery

 As I examine the months since the launch of Prospect For Murder [the first book in the Natalie Seachrist Hawaiian mystery series], I realize I have not posted a blog regarding the never-ending art and science of writing for a long time.  I’ve started several, but details of the publishing and promotional processes have interfered with my sharing new author strategiesSince addressing the topic of my artistic vision for the book layout for Prospect For Murder in a previous blog, it has been released in hardcover, downloadable audio and ebook formats, and a 9-CD audio book.  Preparing for the promotion of each version has required re-examination of artwork and descriptive text, as each format varies in size and may appeal to a different target market

successful advertising and branding
Evolving Art and Text That Unifies Book Branding

Authors may separate their work into categories of writing, publishing, and marketing, but each of these activities should unite under a shared roof of unified branding.  And while today’s book marketplace includes many self-publishing authors choosing to offer downloadable rather than printed books, such works must still be accompanied by attractive art and typography to maximize their appeal to the sensory experience of potential readers.  

There are many ways to make the appearance of a book pop within the massive listings of any genre.  As mentioned in my discussion of art for PFM, I have chosen to use an Island-themed gold frame based on Hawaiian heirloom gold jewelry to distinguish my book and the promotional materials with which I market it.  

Hardcover, Downloadable E & Audio Books, and CD Audio Book Art

Hardcover Books
Book jacket art for the hardcover edition of PFM was the first design project I undertook.  After the evocative gold frame was completed, I realized it could be utilized for the entire mystery series.  And, with changes in the metallic color, it will be ideal for other book projects as well.

9-CD Audio Book Albums
After I completed recording the 9-CD audio book, it was time to modify the book jacket art.  For the CD albums, my job was to shorten text describing the book and me, as well as the snippets of reviews.  My artist and typographer Yasamine June [you can view samples of her work at www.yasaminejune.com] then adjusted the size and proportion of her original artwork and dropped in my edits.

Downloadable Ebook and Audio Editions
The next task was designing website icons for sites offering the downloadable audio and ebook editions.  Our goal was to enhance a visitor’s recognition of the products being offered.  Therefore we created a conjoined image of the hardcover book jacket and a square edit resembling a CD case.  Wherever possible, this paired image is used to signify that Prospect For Murder is available in multiple formats.

Designing Promotional Materials & Your Author Website

The art of communication is one of the most vital skills a professional in any field can develop to help them in achieving goals and objectives in both their public and private living.  The following tools can be refined to maximize messages to colleagues, friends and the general public.

Artwork
I am using the iconic paired image of the print and audio editions of PFM as artwork for both printed promotional materials and my author website.  Without intention, the colors for Prospect For Murder and Imaginings Wordpower are nearly the same, which has greatly simplified my choice in color palette. I am still contemplating where and how I will utilize the gold frame.

Titling
I have used the Peignot font for my promotional business, Imaginings Wordpower [www.ImaginingsWordpower.com] for many years.  Therefore, I chose to use it for the titling of book jackets, my author website, and all promotional materials for the Natalie Seachrist series.  This decision is especially appropriate since many of the historical details used in the series predate World War II.  The Peignot font is an art déco [or style moderne dating from the 1920s], sans-serif display typeface designed by A. M. Cassandre in 1937 for the Deberny & Peignot Foundry in France.  While this font is too stylized for lengthy text, it makes a viable statement for titling and headings.

Author Business Card
Unexpectedly, I discovered that the standard size of a business card and the dark haunting color of the hardcover and audio book art was not suitable to my new double-sided author business card.  To resolve these problems, I created a new image.  I did this by overlapping the frame of the hardcover edition with that of the downloadable audio edition.   In the lower right-hand corner, I inserted the gold hibiscus found in the corners of the frames.  This has proven effective, since the image is always accompanied by text providing my name and the title of the book.

Author Stationery and Forms
With use of the paired image of the print and audio books, plus the Peignot font, there were few decisions to make in creating my author letterhead stationery.  For most purposes, I place the iconic art image in the top left hand corner of the page and all contact information centered at the bottom.  This layout works for both letters and business forms [such as invoices]. 

Communicating Through Emails
Every piece of communication you generate is a marketing opportunity.  And while you may not use an outgoing email layout paralleling your letterhead stationery, you can strategically position artwork, logos, and other information to draw the recipient’s eye.  I put the paired book image and purchasing information in the top left-hand corner of each outgoing email.  For the signature section for all outgoing emails, I have added a link to my author website [www.JeanneBurrows-Johnson.com] to listings of my Imaginings Wordpower website [www.ImaginingsWordpower.com] and this blog [www.JeanneBurrows-Johnson.com].

Logo Notecards
For many years I’ve used what I call logo notecards to extend invitations, express gratitude, and confirm appointments.  For both portrait and landscape layouts, I place a logo in one quadrant of an 8.5 x 11 inch layout, with text positioned diagonally and upside down from the artwork.  The printed result is a sheet of paper that can be folded into a 5.5 x 4.5 notecard that will fit an invitation-sized envelope. 

Postcards
After discovering that postage was the same for a couple of sizes of postcards, I chose a dimension of 8.5 x 5 inches for my author’s promotional postcard.  Beyond displaying recognizable book cover art, this ensures sufficient space for a synopsis and book reviews, plus purchasing options.  The art and descriptive text pop against a simple white background, with a high gloss finish on the front side for durability and flat finish on the back, which facilitates use of a pen for personal messages. 

Sadly, I discovered a typo after receiving an initial order of the postcards.  And having continued to receive positive reviews, I realized I should have printed a small number of the cards initially, to allow for subsequent corrections and additions.  As my publisher has declined to reprint book jackets with the latest reviews, I’m glad my second run of postcards allows me to send out books as samples, or for review or sale with up-to-date information.

Other Promotional Considerations

Websites Displaying Prospect For Murder
As the release date for Prospect For Murder neared, the number of websites featuring the book increased.  Unfortunately, some had received galleys displaying artwork devised as a placeholder for the book jacket art that was to come.  Without proper notification, these sites would continue to display the galley image as being representative of the published book.  Therefore, I suggest that authors releasing books through publishers or on their own, remain vigilant in cruising the Internet to ensure that the words and images describing them, as well as their work appear as they intend!

In addition, authors need to be aware that many popular websites selling and promoting books do NOT offer an easy means for having books reviewed or even displayed in categorical listings.  Most of the time, an author’s work is only visible if the visitor to a site knows the author’s name or book title.  Personally, I’d like to see Prospect For Murder displayed under the following categories for each of its several editions:  Hawai`i; Hawaiian mysteries; cozy mysteries; cat mysteries; female authors; female detectives; female sleuths. If you have any tips to help me with this situation, please drop me a note through the contact form on one of my websites…

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Further discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

ACKNOWLEDGING OUR MENTORS

So lovely to have my editor Viki Gillespie join me at a speaking engagement!

Acknowledging our mentors and consultants is a key authoring strategy

There are so many aspects to the art and science of writing that it is easy to lose focus of mechanical details while completing a project.  Empowering your words fully means having access to technical experts for fiction as well as non-fiction.  Sometimes when we think of the people who’ve advised us about our work—or regarding life in general—it’s difficult to remember them all.  But the demands of book publishing eventually require authors to compose an acknowledgments section. Beyond being a gracious act, it can be a key authoring strategy in gaining the respect  of those who help you, as well as your readership.

In my own experience, I have learned that it is not good to wait until the end to begin documenting everyone who has contributed to your final product.  The simplest solution to this aspect of the editorial process is to keep notes on the people and organizations that are of assistance to us as a project develops As I have moved from Prospect for Murder to Murder on Mokulua Drive, and from Murders of Conveyance to Yen For Murder, I have copied the Notes and Acknowledgment portion from one manuscript into the next.  After removing references that are not pertinent to the current work, I continue to make quick notes as I progress through each book.  By the end of a project, I may not have beautifully composed text, but I have complete references that will allow me to polish the section. 

The easiest citations to track are for people connected to a library, institution, or government agency.  Of course, such organizations often have considerable turnover in staff.  That means you’ll need to verify whether a person remains in the job you’ve cited. Strategically inserting a phrase like “at the time” allows you to recognize a person’s help, even if you cannot verify their position as you go to press. 

During a professional writer’s research, some individuals will provide meaningful counsel for several years.  In my case, this category of advisers includes both generalists and specialists. Having described my protagonist Natalie Seachrist as the widow of a naval officer, I’m fortunate to have a husband who is a retired Lieutenant Commander.  When unexpected questions about ships and naval protocols have arisen, he’s been able to answer them quickly at unusual times.

There are also people whose contributions move beyond their specific area of expertise. For example, Kevin C. Horstman, PhD (specializing in geological sciences and digital image enhancement) has shared concise knowledge of the realm of geology.  In addition, he’s provided understanding of geographical features and general scientific terminology.  This invaluable input strengthens my ability to write descriptively, and has inspired writing of passages I had not foreseen.

Through appendices and footnotes, an author can reference the contributions of such technical, scientific, or artistic professionals in non-fiction pieces.  Unfortunately, this is not appropriate to most works of fiction.  However, fictional wordsmithing can utilize prefatory remarks, or dedication of a book or other major work to recognize such people.  For even if you do not realize it, a reader’s expectations usually includes a desire to gain insight into how you have researched and shaped the work you are presenting to them. This is particularly true in the case of a series in which you will hope to gain a following from one book to the next.

Audio books require additional levels of attention to enhance the sensory experience of listeners.  As I prepared to produce the audio recording of Prospect For Murder, I remained alert to aspects of production that could fulfill a listener’s expectations. A major consideration was providing precise chapter breaks, so that listeners know where they are within an audio book.  It was also important to provide a distinct voice for each character.  As someone trained in the theatre arts, I know it is easy for a solo performer to become confused in presentation of multiple characters. 

Fortunately, I work with Jim Waters of Waterworks Recording. His experience in audio production positioned him to serve effectively as my director, as well as my recording producer and engineer.  One of the best formatting tips he shared with me for preparing recording scripts was ensuring each page concluded with the end of a paragraph and/or an individual character’s voice.  In addition I utilized various formatting to indicate how each passage was to be read.

As this first book in the Natalie Seachrist series reached its release date at the end of July 2016, I prepared Internet announcements through Https://www.ImaginingsWordpower.com, plus a new author website, Https://www.JeanneBurrows-Johnson.com and a Facebook page designed as a simple billboard for announcements.  For these and other purposes, I’ve needed a professional photograph to accompany cover art and promotional text.  This task seemed straight forward.  However, on the day of the shoot, the weather was muggy, the activity took place in a space using evaporative cooling rather than air conditioning, and I was definitely having a bad hair day.

Perhaps I should have paid a cancellation fee and rescheduled the event.  But with deadlines looming, I proceeded.  At the end of the shoot I learned that the digital photographic firm could make image enhancements…at $35 for each element they adjusted.  By the time I would have had them amend several parts of the picture I’d selected, I could have spent as much as for the shoot itself.  Fortunately, a friend’s daughter, Lindsey Burlingame, offers graphic art fixes at a reasonable hourly rate.  While this valuable service does not fall within a normal range of publishing credit, in the future she may become one of my advance readers, and I’ll be able to acknowledge her professional services in my notes section.

In summation, there are varied means by which you can thank and give credit to those who help you present your thoughts to the public!

Wishing you the best in your endeavors in the art of communication, 
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

Communicating with Every Sense

Sense Memory:  Words For The Eye and Palette

Are you communicating with all of your senses? The art of communication largely relies on visual and aural stimulation.
An author communicates with the written word.
~  A dancer creates a visual message with his or her body.
~  Actors and public speakers communicate with the spoken word and their bodies.

In the past, the sense of touch helped to share the message of written words, as finely tooled leather-bound tomes invited the reader’s fingers to trace the lettering on a book cover.  Even the sense of smell may be involved, as the carved leather fostered anticipation of the remarkable thoughts within. 

Today, all five of the senses of the writer’s audience may be involved through the communication tools of our multi-media civilizationBeyond the realm of streaming radio and audio books, there are audio messages being sent into space that may not be heard for thousands or even millions of years.  We are also at the brink of attempts at smell- or taste-athon forms of entertainment. 

The goal of any communicator is to ensure that their readers, listeners, and/or viewers will respond positively to their message.  Sometimes the process for achieving this is straightforward, even mechanical.  At other times, the gathering of ingredients for connecting with one’s audience seems happenstance if not magical.

A successful advertising campaign is an example of how this process can work.  Most of us are accustomed to extending our minds beyond a limited promotional image and message to the full experience enjoyed when actually partaking of the featured product or activity.  Whether viewed in a full-page magazine ad or television commercial, the sight of a glistening golden turkey on a platter is expected to invoke memories of holiday feasts shared with our loved ones…rather than the reality of a studio of near-strangers focused on taking pictures of an artificial bird glued to a platter and painted with an oily brown glaze.

Sadly, the perception of truth can be more important than truth itself.  For example, I recall being instructed about the art of opening doors, shaking hands and kissing on stage.  I quickly learned that the natural ways of performing these tasks were irrelevant. The actors had to adjust their movements to make the audience feel comfortable with the actions necessary to theatrical performance.

To ensure our audience will be accepting of the images we have created, the artful wordsmith must do more than employ accurate vocabulary.  This is one reason that translation of text from one language to another is so difficult.  In fact, in addition to being an editorial process, it is a fine artMerely selecting a word that correctly describes something does not make it a successful choice:  The descriptive word you eventually choose must evoke the most appropriate image to both your genre and your audience.

Consider how you might employ the following words and phrases:  Azure, blue, and sapphire; highlighted, revealed, and shone down upon; bright, luminescent, and sunny; juicy, moist, and succulent; boar, ham, and pig.  Depending on the scene being described AND your audience, the text you compose from these words will differ.  While the word blue may be appropriate for an advertisement, a children’s book and a romance novel, the same cannot be said for luminescent, azure, and succulent.

As adults with sophisticated English vocabularies, we may envision immediately the magical sparkle of a luminescent sky and the moist deliciousness of a pork loin described as succulent. However, these word choices would be inappropriate for a children’s book intended for a beginning reader.  Our creative process may draw on a rich palette of images within our mind’s eye, but it must be tempered by the realities of the genre in which we are working.

Refining our writer’s palette is one of the most important authoring strategies we can employ, regardless of whether we are working on fiction or non-fiction projects.  In my work as a practitioner of the art and science of writing, I seek to create a juncture between language and the sensory organsI do this by striving to balance carefully chosen nouns and modifiers within an appropriate structure to provide my targeted audience with a rich sensory experience that they will accept within the current genre.  

There is, of course, no right or wrong decision in the scenarios you create as a writerThe options are many.  The choices are yours.  But as you work on any project, consider the demographics, as well as the expressed responses of members of your audience.  In the end, your word selections should be guided by determining the effect you wish to create in each passage…

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

For examples of sample color palettes, please visit:  https://www.ImaginingsWordpower.com/color/plays_on_color.html
Additional discussion of the nature and impact of color is provided at:
https://www.imaginingswordpower.com/wearing/wearing_your_brand.html.

Tips to enhancing your writing may be found in:
Empowering Your Words, February 2015
Creating Fictional Characters, March 2015
Sidestepping Writer’s Block, April 2015
Communicating with Every Sense, May 2015
Energizing Narrative Passages, September 2015
The Author Recycles, July 2017
Balancing Text & Space, February 2017
Book Series Adventures, April 2018
Drawing on Sense Memories, July 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.