Tips From a Newbie Blogger

Is your pen always at the ready?What can a newbie blogger tell you? Are you expanding your practice of the Art & Science of Writing?Perhaps you’re thinking of beginning your own blog.  Recently I’ve received requests for tips on setting up a blog.  Before launching into how I’ve created and maintain this site, I must clarify that I’m not a techie and do not possess the mental acumen to write the code required to build any website from scratch.

If you are a professional writer, having a blog can be a key feature of your authoring strategies Regardless of whether you are an author, you may be thinking your greatest concern is what you’ll write about.  I suggest that if you feel the need to have a blog, the contents of it are already floating in your mind.  The quality of your output will, of course, depend on your skill set.

Setting up a blog demands many things beyond the writing of text.  Therefore, today I’ll focus on the mechanics of creating a blog. The first and recurring requirement for doing this is having the patience to accomplish the task.  Next on my list of requirements, is my favorite pairing of ingredients in most things I do:  Art and Science.  I place the issue of art at the fore, because without an artist’s inspiration, you’re less likely to create an appealing space that will capture and keep your readers’ attentionPlease note that I’m not suggesting that all of us are worthy of assuming the title of artist.  However, we can reach for the artist’s balance of mind and spirit in exploring color, shape, and overall composition—regardless of the style in which we create our memorable statements.

As to the element of science, whether or not you are a techie, there are sources to help you determine the appropriate building blocks for bringing your vision to fruition.  Your research can begin with querying your favorite search engines This will provide the technical terminology you need to be able to ask intelligent questions during online searches and efficient analysis of tech manuals.

Even if you decide you’re not qualified to build a blog site, this preparation will help you communicate effectively with specialists in building websites.  For by the time you’re ready to launch the building of a blog, you should have established a connection with a reliable techie or tech support company—online, if not in person.

Parallel to my June 2015 blog on Media Relations, I suggest you make the most of every contact you can develop.  How do you go about making friends with techies?  If you are able to move from online communication to meeting in person, take a page from your personal life.  Coffee, lunch, or drinks (not necessarily alcoholic) moves you into a social atmosphere in which you can explore commonalities and a potential working relationship with the person.  Regardless of how you connect, when it’s time to formalize a professional relationship, be specific about your needs and desires Ask the individual or company to clarify the services they will be performing for you and the fees you will pay.  Depending on the parameters of the work involved, a contract may be called for.  If that is so, you may want to consult colleagues as well as an attorney prior to signing a contract or making any payment.

 Personally, although I’ve designed my own websites several times, I am now using website and blog templates provided by the company that hosts my online presence.  Regardless of the tools used, the design of a website or blog is a major commitment of energy and time.  This is especially true since search engines now expect a level of optimization that meets the standards of the latest electronic devices—and those standards never stop changing.  Fortunately, an international company providing templates should ensure that the products they offer their clients are state of the art.  They may also help you with a program of search engine optimization.

Before you feel I have failed to help you in your hour of need, let me tell you how I’ve modified the template for this blog.  Fortunately the templates provided by such a company usually offer varied features and levels of adaptability.  There are some limitations I’ve had to accept, since I chose to accept the parameters of a free template.  For example, while current posts offer my bio at the bottom, it does not appear in posts that have been archived.  Also, without utilizing an add-on menu, I cannot customize items in the contents list to the left of the page—nor can I modify their appearance.  And, although I’ve can choose the text colors of my posts, I am unable to do so for their titles.

Design features in the blog were drawn from my website. Harmonious in appearance, both feature:

My artwork includes a banner with my logo at the top of each page
~  Ivory colored backgrounds
~  Dark blue and plum colored fonts
Favicons with my logo to the left of the URLs

Color is a very important element in any visual project While there are many blues and golds to choose from, I selected colors for my logo that print well in gray scale.  The blue is deep enough to print as nearly black when printed in gray scale.  Conversely, the gold I work with is light enough that it prints as a light gray, allowing the lettering in the blue to be readable.  I should point out that the colors I tend to use are close to, but not exactly web safe colors.  This means that I provide subtleties that most visitors to my website or blog will view; but should a visitor’s monitor and software limit the range of visible colors, their default settings will be close to my design.

The operation and maintenance for a website or blog may rest on trial and error…at least initially.  When I first uploaded posts, I was not aware of choices I could make in visibility.  There were also instances where I failed to notice a typo or changed my mind about the wording of a section of text.  Eventually I recognized the value of choosing the preview option after inputting text.  This allows you to make sure that both the content and its appearance are pleasing.  As a final test, I read the text out loud, prior to hitting the publish button.

Determining the topics I explore in posts is purely personal and often a spur-of-the-moment decision In my weekly authors’ salon, areas of concern and new discoveries arise as we share materials we are reading and writing.  My commentary is also motivated by edits of text that reveal recurring flaws in my own work.  This particular post is in response to repeated questions from readers of this blog and visitors to my website.

When launching this blog, I was reviewing the first three books in a trilogy of murder mysteries set in Honolulu, where I lived for over two decades.  With the launch of Prospect For Murder, I am moving forward with seeking publication of the next two books in the Natalie Seachrist Hawaiian Mystery Series.  I’m sure that my personal issues with writing and editing will continue to encourage me to examine questions of authorship that may be occurring in your own work.

Finally, I want to thank a couple of readers who sent suggestions for improving the coding used within this blog, and for heightening its search engine optimization.  I’m just beginning to act upon your welcome response by changing the formatting of images from JPEGs or GIFS to PNGs…

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

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AUTHOR MEDIA RELATIONS, 1

Know Your Media

With today’s changing media, it’s nearly impossible to write a comprehensive and durable directive on the Dos and Don’ts of Media Relations for writers, or anyone. But with the intense competition for acquiring visibility in the public arena, becoming a pro at interacting with the media is a vital element of successful authoring strategies.

If you’re an effective wordsmith, you know the importance of both the written and spoken word.  Of course, in today’s electronically-driven world, a word is not necessarily a word.  With shortened forms of communication being perceived as ideal, varieties of abbreviations abound.  Unfortunately, these shortcuts can lead to confusion.  Not even acronyms can be relied on to carry identical meanings when used within the same language.  Consider AMA. While it is used for both the American Medical Association and the Arizona Medical Association, it also stands for Ask Me Anything.  Then there’s also COD, which in commerce means Cash on Delivery; in another context, it means Call of Duty.  So, when dealing with acronyms, you have to be clear about which meaning you are attributing to the abbreviation.

Regardless of whether you are writing fiction, non-fiction, or commercial text like ads and commercials, the key to effective communication can be found in determining the demographics of your target market.  Luckily, when we consider the demographics of media outlets, most are designed to appeal to a specific segment of the population.  This can save considerable time, energy, and money when you wish to gain the attention of a media outlet’s readers, viewers, and/or listeners.

In the twentieth century, media generally referred to newspapers, magazines, radio, television, and signage.  Today there are expanded versions of these media, as well as the Internet which has exploded across the globe with constantly evolving permutations.  Just examining today’s political campaigns demonstrates that effectively utilizing static, electronic and mobile vehicles of communication provides unlimited choices for embedding a branded messageas long as someone is willing to pay for message preparation, if not actual placement of the resulting advertisement or infomercial. 

But what alternatives are available to those who cannot afford to pay for research, graphic design, or advertising slots?  Fortunately, even an individual with limited resources can find opportunities for communicating with the public that are cost-effective, if not actually free of charge.  Today’s hottest communication outlets are in the realm of social media.  Like other media platforms, you must be savvy about your use of them…but we’ll leave that topic for another post.…

One of the simplest means of getting free media coverage lies in earning their attention.  After analyzing a media outlet’s format and demographics, you can shape text that will help meet their need to generate timely and noteworthy coverage of relevant persons and events.  Keep in mind that short and concise presentations of the facts and even articles receive preferential treatment.  If you capture their interest, a journalist can always request quotes and additional facts, but they will not want to edit material you send regarding a topic they may feel has little media value. 

When you’re not facing a promotional deadline, you can explore aspects of developing long-term relationships with your media contacts In short, you need to develop friendships that will prove beneficial to your marketing programs.  While this may seem simplistic, building bonds with the people who regularly communicate with the public continues to be a cost effective ways for writers and artists [as well as non-profit organizations] to stimulate awareness of their work.

If you meet someone in passing, you’ll want to make the most of the opportunity to get acquainted.  But when you have the time, you should perform at least cursory research of the person you desire to meet Whether they’re a columnist, commentator, or a department head within a media outlet, a brief Internet search should reveal details about where they attended school, organizations to which they belong, and personal interests you may share.  To maximize the results of your effort, you may wish to utilize more than one search engine.   Next, you can then strengthen your avenues of connectivity by researching their professional output:  Their articles, columns, or books; programs; videos, etc.

What is the current focus of their work?  What are their clients expecting?  Can you find a gap, current or recurring, in what they offer the public?  In newspapers, this is called the news hole If you’re lucky there will be a gap just waiting to be filled with your data.  If that is the case, your media contact will be truly grateful for your input and will welcome hearing from you in the future.

Once you have completed your background research, you can strategize meeting or expanding your relationships within the media outlets you are targeting.  If you’ll be attending the same function, consider sending notes or emails expressing your desire to see them Or, if you have just attended an event at which they spoke, you can send congratulatory messages commenting on your appreciation of their work.

The bottom line is that communicating directly with members of the media yields invaluable results:  Personal connectivity with people who may be able to quickly act upon information you share with them; opportunities for networking with outstanding members of your virtual or real community; potential for entering into partnerships that can help you achieve your goals and objectives.  And, by making the effort to demonstrate genuine care about their concerns regarding appropriate topics and meeting deadlines, you will not only attain increased public visibility, but you will end up participating in new and sometimes exciting events. 

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

Media Relations for Authors may be found at:
Know your Media, June 2015
Media Relations Dos and Don’ts, November 2015

For examples of concise print and broadcast media releases, visit:  http://www.imaginingswordpower.com/media/media_release_samples.html

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
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Interview and Oral History Projects, 1

nThe Art & Science of Writing

OVERVIEW OF INTERVIEW AND ORAL HISTORY PROJECTS

The Anxieties of Conducting Interviews
While many writers enter a new project by addressing its individual parts consecutively, I tend to begin by considering how it parallels other work I have undertaken.  That is why my discussion of business plans and grant proposals is offered in a single page on my website.  Likewise, I view preparing for both journalistic and oral history interviews as generally the same. Before examining specific aspects of preparing for an interview, I should clarify that there are limits to this simplistic summation, for the research is  for the research required for anything dealing with an historical topic is usually greater than that for a biographical feature in a newspaper or magazine.

However, in both instances, you need to learn as much as you can about your subjectFor while time or resources may preclude your conducting in-depth research, there are two essential reasons for doing as much as you can.  The most obvious one is to verify facts that have purported to make the man or woman sufficiently noteworthy for you to undertake your project.  This fact checking ensures that even if the subject’s memory of specific elements in their personal or professional history is flawed, your reporting will be accurate. 

The second reason to perform research is to find commonalities to help you establish an effective rapport with your interviewee.  This can be especially important if your interview is being done by telephone rather than in person.  Even with today’s connectivity via computer camera, the nuances of a personal meeting can be lost in electronic communication:  The brightness of your smile upon entering the presence of your interviewee; the warmth of a firm but nonthreatening handshake; the liveliness of your natural voice; the fragrance of memorabilia assembled for your meeting; the shared experience of a flavorful cup of tea or coffee.

Honing your skills in the art of communication is vital in conducting any kind of interview.  In the end, the results of failing to prepare properly for any interview are the same:  Poor quality dialogue between you and your interviewee AND poor quality of your authorship.

Good writing reflects a combination of science and art.  Empowering your words means investing the same amount of energy in your mental preparation as in performing your research, organizing the results, and outlining the questions you will ask during the interview.  What do I mean by encouraging your mental preparation?  There is little you can do to be certain of the attitude of your subject.  But, despite anything that may occur prior to the interview, you can adjust your own thinking to be as positive as possible.  In short, you need to be artful in your interaction with your interviewee in order to have a winning result for both of you. 

That last note is very important, so allow me to repeat it:  In order for your project to be a true success, both you and your interviewee must feel a sense of accomplishment when the conversation ends.  The interviewer is supposed to be in the driver’s seat.  To reach your goal of creating an interaction that will result in mutual satisfaction, you have to anticipate myriad issues that might arise in the interview.

I will admit that once you have completed your transcription, there may be points on which you and the subject will disagree…usually because the interviewee has doubts about the material they have disclosed, or they have misgivings about the manner in which they answered your questions.  In these situations, there is little that you can do about any disappointments your subject may feel—although you can offer to interview them again, or to make note of their after-thoughts in a way that honors both your work and their concerns.  However, as long as you have a signed informed consent and legal release form granting you use of the interview and its contents, you should be safe from future legal issues.

If you are a professional writer, you may have encountered circumstances in which you have turned to an attorney for counsel.  For as laws vary from state to state, and accepted interview practices may change over time, you must be careful to research the legal issues involved in the use of information obtained in interviews you conduct.  Also, you may wish to consider taking courses in journalism and oral history…at least have access to a respected journalist or historian who can advise you about interview standards. 

Should you find the thought of embarking on a round of higher education daunting, please know that you should be able to find a school that will allow you to audit a course.  This means that unlike a student taking the course for college credit, you should not have to take exams or write course papers.  However, as a sign of respect, even if the professor’s permission is not required, I recommend that you speak to them in advance of registering to audit their course[s].

How one handles the discomfort of an interviewee can be a difficult issue for anyone Following an interview with an elderly woman in Hawai`i, I was careful to recreate the full essence of our conversation.  I did this by indicating the subject’s cadence and pronunciation in the transcription.  At the time we were contemplating writing a partial family history, for which little of our dialogue would have appeared in the prose I would have composed for the book.  Unfortunately, that fact did not mitigate her displeasure at what she perceived as flaws in her use of the English language.

In another instance, during research for a master’s degree in modern American history, I conducted an oral history interview with a man who participated in the Allied Occupation of Japan following World War II.  As I had been trained in oral history courses, I had performed considerable research in advance.  The interviewee and I were the ideal combination of being opposite in gender and age, and we did strike a good rapport at the onset of our meeting.  In addition to this interview, I conducted subsequent interviews with former colleagues of the man, which also unfolded in equally harmonious ways.  Unfortunately, when I interviewed his wife after his death, I learned that the work of my subject had been undermined by the rise of McCarthyism and the prolonged witch hunt for anyone suspected of being a communist—or even, as in this case, being a supporter of freedom of speech in open dialogues between persons of varied political leanings.

I offer these examples of challenges faced by the interviewer to encourage you to conduct in-depth research prior to your interview AND to suggest that despite whatever due diligence you have performed, something unforeseen can arise.  I’m glad to say that in the aftermath of both of these challenges, I was able to retain positive relationships with my interviewees, although the projects did not come to fruition as I had planned.  In the long run, I recognized there is little I could have handled differently in the interview process itself, and I have certainly benefited from the experiences I had as a young writer.

This brings me to one of the most important points I wish to make on this topic:  All of your work as a researcher and writer adds to your credibility as an author.  And, without a few challenges along your path, you will lack the breadth of life experience that brings depth to the verbiage you shape into material that both a targeted and general readership will find of interest.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson
author, narrator, design consultant, motivational speaker

Here are further comments on interviews and oral histories.
Overview of Interview and Oral History Projects, June 2015
Researching for Interviews, July 2015
Conducting Interviews, May 2016
After the Interview, August 2017

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com.

FOLLOW ME:
Facebook
Amazon

Apple Books
Audible
Authors Den
Barnes and Noble
Blogarama
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Cozy Mysteries-Unlimited
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Hometown Reads
Midpoint
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