PUBLIC SPEAKING, 3

A shortened version of this third blog on using public speaking as a means for enhancing your branding identity first appeared on the website https://hometownauthors.com, which offers a variety of articles from guest authors of who are members of Hometown Reads. Before reading this blog, you may wish to review numbers 2, Effective Materials for Public Speaking and 1, All the World’s a Stage. Today we’ll explore making these events more than a presentation of an author’s books, for public speaking can be one of the most important aspects of any creative professional’s branding program

FINAL PREPARATIONS FOR PUBLIC SPEAKING

It’s time to hit the road!  You’ve prepared for speaking opportunities by shaping marketing materials, bios, introductions, and handouts for varied audience.  Your media releases require only the details of Who, What, When, and Where You’ve verified venue features and obtained equipment necessary for this and future appearances.  

All you have to do is pack everything and hit the road…right?  Not quite.

PREPARING TO BE A PUBLIC SPEAKER
I hope you’ve been vocalizing daily—in song [for those who can], vocal exercises, and oral readings.  Many events place a time limit on speakers, so timing readings can ensure completing your presentation with a generous Question and Answer segment.

Next, consider your appearance. You can’t lose weight quickly, but how are your hair, skin, and nails?  Do your clothing and accessories look good on you…and travel well? Perhaps you’ve worked with a stylist to determine your optimal color palette, hairstyle, clothing designs, and accessories to maximize expressing your personality…

Look professional, knowing you can remove a tie, loosen a collar, or remove a jacket. [See Resume and Career Tips.  Because my work centers on Hawai`i [especially with the Natalie Seachrist Hawaiian Mysteries], I wear dresses in tropical greens and jackets with Asian or floral designs.  Depending on the neckline, I affix a name badge (with magnet) and avoid necklaces (which can become uncentered).  To minimize distraction and sound interference, I don’t wear dangling earrings or loose bracelets.  I complete my theme with an artificial orchid for my hair—since fresh flowers don’t last through multi-hour events. 

MULTIPLE PRESENTERS
Panel discussion speakers are usually seated at a table or in a semi-circle or line of chairs. Whenever you’re in plain view, be aware of your attire and stance…to insure you’re not providing a less-than desired floor show! A dress that looks lovely when I’m standing, may not look professional when I’m seated. Male or female, check out other participants’ attire to harmonize overall appearance. For samples of color combinations, please visit Plays on Color.

CALLING FOR ATTENTION
~ Event organizers may generate Media Releases, as can you—in your hometown and locales where you’ll appear. Consider also sending out event follow-up releases, to encourage members of the media to seek you out.

~ Add a news page to your author website and blogs that highlights your travel.

~ Social media can be more important than traditional media.  Publicize where you’ll appear with contact information. If your events aren’t open to the public, announce cities where you’ll be.

~ Take event pictures [book in hand] for immediate release and future marketing materials—asking permission to use images featuring other people.

TRAVEL CONSIDERATIONS
~ Ship books and some marketing materials in advance when possible.

~ Allow one day for rest and preparation prior to your event.

~ Purchase travel tickets permitting change of schedule.

~ Plan ground transportation minimizing strain on you, as well as cost.

~ Hotels often provide airport transport, valets, safes, and restaurants. Private hosted accommodations lessen privacy.  A B&B may be appropriate when driving.  

~ Financially, notify credit card institutions you’re travelling. Obtain cash for tips. Determine if you need a tax or sales license. Decide whether to accept credit cards, electronic payment, and/or cash for sales.

~ Carry emergency clothing, accessories, medicines, and toiletries in hand-held luggage, in case checked bags fail to arrive.

~ Personally carry hardcopy masters and electronic files for reproduction.

~ Dress to attract attention while travelling—name badge, book image, and business cards at the ready!

SET YOUR STAGE…WHEN YOU CAN
~ Place a banner or picture on podium front.

~ Check lights, sound, and projection equipment.

~ Position speaking materials, large watch, laser pointer, pen, props, travel mug with slightly warm water.

~ Display signage, marketing materials, books, handouts, and sign-up sheet for future event notifications near the entrance—manned when possible.

~ Be aware that electronic projections often fail because of file format incompatibility between source and venue operating systems and versions of software.

~ Maximize visibility of necessary folders and files.

~ Carry backup hardcopy of your presentation for you and handouts of primary points for your audience.

BEFORE, DURING & AFTER PERFORMANCES
~ Warm up vocally and physically.

~ Provide your bio and a short introduction to event organizers.

~ Pace yourself…allow time for Q&A to maximize audience interaction.

~ Conclude with an inspiring thought. I often hold up a pin with a single word appropriate to my message…

~ Make periodic eye contact with your audience. Let attendees feel you care about them individually.

~ Sending gracious Thank You cards/gifts helps maximize an event’s long-term branding value. Carry mailing labels, packing supplies, and postage.

Wishing you the best in your creative ventures,
Jeanne Burrows-Johnson,
author, narrator, consultant, motivational speaker

Suggestions for Dynamic Public Appearances are available at:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

For more ideas to maximize being memorable and other marketing tips, see Wearing your BrandFor further tips on branding, please check out the rest of  my marketing website, Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

PUBLIC SPEAKING, 2

All the World’s a Stage…and it awaits the imprint of your brand!

The success of any branding program rests on harmonizing the look, sound, and feel of all of its elements!  That includes the setting in which an author appears. And while you may not be able to control every aspect of the physical environment of your presentations, you can enhance the positive impact of some aspects to boost the effectiveness of your overall book marketing program.

The Venue
If you have never spoken at the venue, you’ll be relying on the event’s organizers to provide the correct information regarding lighting, voice amplification, and projection of materials you’ll utilize to highlight your speaking points. In addition, they’ll be scheduling the podium, table, and/or chair from which you’ll speak.

If possible, visit the venue in advance of the event. While this may be easy in your home town, it can be impossible when you’re working in another city [let alone country]. Therefore, it’s good to arrive a day in advance of your presentation. If you’re lucky, you will be delivering your remarks at the hotel in which you are staying.  As this is seldom the case, travel with the basics you require to be effective.

From a Stage or…
Depending on your height and weight, and position in relation to the audience, you may need to modify your hair, clothing, shoes, and/or accessories to maximize your facial and overall visibility. Speaking engagements often occur in rooms with a stage that is at least a step above the floor on which the audience is seated. This enhances your visibility as a speaker, but it means you must look good from the top of your head to the bottoms of your shoes. And although many stages are carpeted, older wooden or tiled stages may have uneven surfaces, for which you will require sturdy and slip-resistant footwear.

Solo Performance
Sole presenters in a public venue usually have access to a podium. Free-standing or table top, it should offer sides that mask your script, notes, watch, and other items you may need to reference. Unless a free-standing podium is constructed of a tubular frame, it is probable that you’ll be visible only from your chest up. That gives you more flexibility in your stance and movement of your feet. If the podium is comprised of a hollow frame, or positioned on top of a table that has no tablecloth, you will not have that luxury.

Whispers to Screams
The quality of your natural speaking voice can be either an asset or detriment in public speaking. Depending on your audience, even the strongest of voices expressed in the wrong tonal range can be hard for some listeners to hear properly. Many podiums are set up with a microphone fixed in position. If you learn you’ll be using a hand-held mic, you may want to obtain a small stand in order to free your hands for gesturing, pointing to overhead projections, etc. Having said this, I must note some presenters like to speak off the cuff rather from written material and prefer a hand-held or wireless mic so they can roam freely—sometimes even moving within their audience.

Be aware that the effectiveness of the microphone you use [especially lavaliere or headsets] can depend on your neckline, arrangement of hair, and any chain or necklace you wear. Also consider that dangling earrings and loose watches or bracelets can interfere with sound projection.

Having a strong voice may lessen the need to provide your own electronic equipment. However, if you are embarking on a lengthy tour, you might consider acquiring sound equipment that can make you more independent of the facilities in which you appear—if it is compatible with the speakers to which your equipment will be connected. In making such a decision, you will want to seek the input of an electronics specialist.

Inviting Displays
Will you be able to set up a display that greets and enlivens your audience? At the minimum, you should be able to drape a banner over the front of a podium [using double sided tape, if nothing else]. I carry the banner from the release of Prospect for Murder, first of the Natalie Seachrist Hawaiian mysteries. I also travel with varied sizes of boxes on which I can place color-coordinated tablecloths to create heightened surfaces for displaying signage, products, and handouts. And I carry stands of varying proportions to maximize visibility across a room. Do be cautious about displaying valuable items which could disappear…

Enlargements of colorful book covers, pictures of previous appearances, and banners with both your image and the works you’re presenting make a wonderful background for highlighting sales sheets, future project descriptions, and business cards. Since Murder on Mokulua Drive has an embossed jacket front, I present it on a stand, as well as on the table top to invite people to pick it up.  If there is a theme to your work, you can add decorative items that reinforce that reference. As most of my work centers on Hawai`i, I display a shell lei or two, a golden fish business card holder, and tablecloths that harmonize with my book cover colors.

Ensuring You have What You Need
If you’re speaking in your home town and have checked out the venue, you’ll know what you need to carry with you. The one thing that may affect your preparations is a change in the size of your audience, thereby impacting the number of books and handouts required. When traveling to a long-distance destination, you may be able to send a box ahead to a friend, colleague, or the hotel in which you will be staying. Regardless of whether that is an option, strategize the items that you should carry personally, rather than check into a luggage compartment.

I recall my gratitude for arriving in Hilo (after flying back from the U.S. mainland) two days in advance of a performance of Scottish Highland Dancing, since my costumes remained in Honolulu by mistake. I now keep the following items with me personally when traveling to author appearances: memory sticks and a master copy of materials needed for display and distribution; one copy of pertinent books and project samples; one small tablecloth and a shell lei to personalize a display; one copy of a short biography; two 3 x 5 inch cards with an introduction of me and my presentation; a brass name badge and any pertinent professional badges; a beautiful artificial orchid for my hair; and, one elegant jacket to dress up even an emergency wardrobe purchase if my luggage does not arrive with me!

This is the second of three discussions of Public Speaking Engagements.My next blog will address the ways in which public speaking engagements can enhance your branding as an author, and will be featured at Hometown Reads .

Wishing you the best in your adventures as an author or other creative professional endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Suggestions for Dynamic Public Appearances are available at:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

PUBLIC SPEAKING, 1

PROMO MATERIALS FOR PUBLIC SPEAKING

Today, I am using the phrase “Public speaking” to cover several means of communicating orally. First there are traditional public addresses, usually delivered from a podium. The Internet, radio, television, video, and other methods for presenting your image and words can also be included within this classification. Within a broader context, I believe it’s also appropriate to consider audio books and interviews.

PUT SOME ZING IN YOUR PROMOTION!
In my blog on Author Appearances , I summarized some of the necessary preparation for successful public readings of an author’s work.  My comments encompassed a few basics for evaluating, seeking, scheduling, and marketing potential engagements.  I also skimmed over aspects for preparing yourself visually and vocally.

Today’s blog offers suggestions for preparing materials you’ll need prior to and during speaking engagements as an author. Some of these items may be useful in garnering opportunities for public addresses; others for shaping a rapidly-arranged display; and, some for quick reference during Question and Answer moments. All of them will be subject to constant redesign, as pertinent text and images evolve over your writing career.

Aside from the free-flow of dialogues with interviewers, you should be able to control most aspects of oral presentations—with the understanding that the mechanism by which your words are captured and projected can affect the tone and quality of your voice…

Self Introduction and Promotional Materials
There are several support items you should have available for general marketing, as well as for your public appearances and speaking engagements. Some of these may be appropriate to share with the event organizers in advance of your talk. Depending on the venue, you may be able to set up a display, which I will discuss in Part III of this series, Public Speaking to Enhance Branding, to be featured on Hometown Reads in September, 2018.

~ Business Cards. Consider double-sided, or even folded cards, to promote multiple facets of your work. As the author of the Natalie Seachrist Hawaiian mysteries, I now utilize  a folding card that allows me to mention my authorship and marketing consultancy on the outer sides, and two published books on the inside.

~ Biographies. To meet a variety of needs, the length may range from a sentence to multiple pages. See a discussion of the need for biographies at imaginingswordpower.com/bios-to-empower-you.html

~ Résumés. Having résumés of varying lengths and types (sometimes on  letterhead stationery) is useful. As I periodically provide marketing advice to executives and their organizations, I have résumés that address that aspect of my work, as well as another offering information on my authorship. Go to imaginingswordpower.com/resume—career-tips.html to view résumé and career tips.

~ Handouts. Depending on your audience, these may range from key talking points to reference data. 

~ Fliers and Sales Sheets. These should feature specific books and other products you wish to promote. At this time, I am utilizing a double-sided flier. It features Prospect for Murder and Murder on Mokulua Drive. I also have one describing Conversations with Auntie Carol, an oral history project planned for publication as both an audio and print book.

~ Media Releases. I use a format highlighting the Ws of journalism–Who, What, When, and Where. View samples for both print and broadcast media outlets at imaginingswordpower.com/media-release-samples.html.

~ Photographs. Large and small, some should show you holding one of your books.

~ Posters and Banners. These can range from you and your current work to previous events.

To Script or Not to Script Your Delivery…
With regard to your actual presentation, let’s consider the text of your talk. Do you require a formally written speech in order to provide an effective performance? Before you answer, consider the environment in which you’ll be speaking and your audience, as well as your strengths and weaknesses as a speaker. Personally, I find that while I may wish to use a scripted opening and closing, I like to refer to a detailed outline during most of my talk. In addition, I prepare a list of key points and facts to reference during Question and Answer sessions.

I carefully prepare all text that must be read accurately. Knowing that electronic devices can fail during a performance, I always carry hardcopy of the material I will present. And, while some speakers choose to read directly from published materials, or manuscripts, I employ the following guidelines to maximize the flow of the reading from scripted text:

~ To minimize the number of pages, I use 1.5-line spacing and half-inch margins on 8.5 x 11-inch paper.

~ To maximize readability, I utilize 14-point fonts, with Underscore, Bold and All caps as needed, with Seraphed Fonts for general text [unless you have a vision problem] and Non-Seraphed for titles.

~ To enhance the flow of your reading, end pages with the completion of paragraphs and quotes.

~ Present character voices in colorized text. To facilitate pronunciation of regional accents and foreign words, insert ellipses, commas, hyphens between syllables, and/or other marks. For the Southern accented voice of Lieutenant John Dias in Prospect for Murder, I modified the text I read:

            Book:  Ariel will be coming to the apartment tomorrow.

            Script:  Ahr-iell will be com-n’ to the ap-ahrt-ment tom-mar-ah.

Organizing Scripted Pages

~ Insert single pages of your text in low-glare archival sleeves. This actually kills the rustling of paper.

~ Put sleeves within a solid colored three-ring binder. The front can feature one of your book jackets.

~ Position each sleeve uniformly on either the right or the left-hand side of the folder. This will minimize the movement of your head while turning pages. This will be less distracting to your audience and minimize variations in the sound quality at a podium microphone.  

~ Place clearly labeled dividers between sections. This will facilitate spur-of-the-moment shifts you may wish to make during your presentation and Q&A follow-up.

~ Convert softcover editions of your books to spiral binding for quick reference and reading in less formal settings. You can insert sticky notes or other markers for passages you wish to access.

In my next blog, we’ll consider aspects of space and equipment during your public appearance…

Wishing you the best in your adventures as an author or other creative professional,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Suggestions for Dynamic Public Appearances are available at:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

MEA CULPA

What do you regret about your past or present work? Your book series is doing well!  This truly is an accomplishment to cherish!  What must you do to ensure your writing career continues on an upward trajectory?  Regardless of whether you have a publisher or self-publish, there are problems that can arise during the complex process of production. Some we must live with and bypass with minimal discomfort; others we can actually take steps to remedy…

Publishing Errors

I’ve previously discussed issues an author faces in publishing a series—regardless of genre.  Fortunately, the process of publication is seldom the responsibility of a single person.  Of course, as the author, the quality of the final product reflects on you—for it is you who will be facing the public.

As a reader, as well as an author, I have not heard of a book that arrives in a reader’s lap without flaws of one type or another.  They may be barely perceptible, and actually may be a matter of choice rather than outright error.

Whose Fault?

In truth, no matter how much effort [and sometimes treasure] you invest in maintaining the quality of your work, unexpected flaws can emerge.  They can arise from both overt errors, as well as from actions you failed to take.  Most of my errors come from copying and pasting text and repeating favorite words.  Unless one closely and repeatedly reads the edited text, words may end up out of sequence, or can be wholly missing.

Discovering Flaws

The process of finding errors can be simple or complicated.  In writing a series, you probably have a written or mental list of flaws you’re prone to make.  As I prepare for the publication of Murders of Conveyance and work to complete Yen for Murder, I’ve found that the following errors appear frequently:

~  Repeated words and phrases
My favorites, myriad and R & R.

~  Overuse of prepositional phrases
Mine frequent the beginning of sentences. 

~  Complicated action
I’ve found scenes in which a character would need three hands to accomplish what I’ve described.  I’ve also struggled to explain how hidden compartments are accessed…

~  Character flaws
Misspellings of names, and their pronunciation in audio books can easily occur, and did in the audio edition of Prospect for Murder.  Titles of officials and their organizations can be misstated or may change over time.  Evidently my love of British police procedurals produced my mixing of the word detective with the ranks of police officers.  In actuality, most police forces in the U.S. [including Hawai`i], do not do that.  A sergeant with the Honolulu Police Department who becomes a detective is simply referred to as detective, with higher ranking officers being referred to by their rank.

Major Errors

You might think that writing fiction means that few errors unrelated to grammar will materialize.  But issues of consistency still need to be addressed.  My own inconsistencies have included changing the floor on which protagonist Natalie has a condo and the color of the truck of her boyfriend and detecting partner Keoni.  While regretting even these minor mistakes, at least they do not interfere with the reader’s ability to follow the story.  I’m not sure the same can be said for the two lines of crossed-through text in Murder on Mokulua Drive.

One thing that cannot be ignored or casually dismissed is the erroneous reporting of a historical fact.  I was particularly embarrassed to discover that in copying and pasting text in the Glossary of Prospect for Murder, I mistakenly dropped a sentence relating to Hawaiian Princess Ka`iulani into the description of Queen Kapi`olani. This is an obvious mistake to readers who are familiar with the lineage of Hawaiian royals and a serious detraction from my desire to share Hawaiian history with a global readership.

Making Corrections

Having determined the cause of a problem, you face correcting it.  This can be fairly easy with the publication of a digital book, and other on-line pieces…That is, if you are capable of altering the text within the template that generated it. If you cannot do so yourself, you may have to return to the typographical artist who originally laid out the book. If you are not able to reconnect with them, you will have to find a new source of help.  Fortunately, my publisher is working to correct the MOMD Ebook error regarding Queen Kapi`olani.

Matters are more complex in correcting flaws in printed editions. Unfortunately, the error regarding the Queen can only be corrected when further batches of the books are printed.  I wish I could send out errata labels to everyone who has a copy of the book…The one thing I have done is to publish a message of Mea Culpa on Facebook!

Avoiding Repetition of the Crime

Once you’ve pinpointed the sources of flaws, you can seek appropriate ways to dodge their recurrence. This challenge is exacerbated in the production of a series.  To keep my projects separate but harmonious, I’ve prepared and continually update detailed reference notes listing aspects of appearance, voice, attire, movement and behavior. I also have spreadsheets that pinpoint chapter elements [such as when Natalie has which vision] and the family trees of major characters.

I’m glad that most of my readers enjoy references to daily life in the Hawaiian Islands—especially food.  There are, however, some who would prefer little discussion of food, beverages, relationships, history and cats.  At this point, I don’t foresee removing these elements from my tales—nor would I detract from plot lines by inserting actual recipes.  However, recipes  that reflect Natalie’s life, local restaurants and menu items one might expect at an Island gathering, do appear on my author website.  This has necessitated my keeping records of the food and beverages I write about for review during the writing of each book.

Variations…Not Errors

As a series unfolds, it is to be expected that improvements in writing style and changes in book layout may occur.  This doesn’t mean that earlier editions of books are necessarily flawed.  Happily, my publisher opted to offer embossing on the vibrant cover of Murder on Mokulua Drive.  And, as I like reference material to be readily accessible, we are enlarging the font that introduces Glossary sections.  Similarly, we are inserting spaces before and after the hyphens between author birth and death dates in chapter aphorisms.

Fortunately, while outright flaws need to be addressed, developments in an author’s style of writing and the presentation of their work can be things of beauty!

Wishing you the best,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries [including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

BOOK SERIES ADVENTURES

This blog first appeared on https://HometownReads.com,  which I highly recommend to both readers and authors seeking to learn more about the art and business of publishing books! You can click on https://HometownAuthors.com to view a variety of articles from member authors…

The Natalie Seachrist Hawaiian Mystery Series

How are you enjoying your adventures in book publishing? You may have experienced both lows and highs if you have managed to publish a book series!  It’s a true accomplishment, regardless of whether you planned it or not.  But while you were promised great things would emerge at this point in your writing career, you are facing more than a few challenges.  Allow me to tell you about issues I’ve confronted during the publications of Murder on Mokulua Drive, the second Natalie Seachrist Hawaiian mystery

Elemental Consistency
Beyond avoiding copyright violation in the chapter-opening quotes I use, I guard against repetition.  During pre-publication review of Murder on Mokulua Drive, I discovered I’d reused a quote from Prospect for Murder.  My records of aphorisms now indicate when and where a quote is used.

Character and locale Parity
Initially, I had a male protagonist.  Whoops…my writers’ salon found that “voice” more appropriate to a woman.
Names, their spellings, descriptions, and pronunciation must all be checked.  Imagine my chagrin in realizing I’d changed a name’s pronunciation mid-way through PFM’s audio edition!
While my protagonist thinks in whole words, she speaks with contractions.  I now begin each book by reviewing my chart of persons, places, and their characteristics. 

Plurality
Promotional text highlighting aspects of a single book must encompass each title in a series.  Having multiple titles often means having different editions.  For PFM, I had hardcover, softcover, Ebook, and physical and digital audio editions. MOMD is currently available in only hardcover and Ebook. Softcover and audio references (like “Audible.com”) are omitted when describing the second book.    

Presenting Yourself
If you have a publisher or literary agent, they may have guidelines for presenting yourself personally, online, and in traditional and social media. If you’ve never been in the public eye, you may be grateful for suggestions about wardrobe, hair, accessories, and makeup [yes, men sometimes require makeup].

What you say and how you relate it will shift depending on the media or venue.  I’m not suggesting you become a shape-shifting chameleon, but envisioning each audience helps you see yourself as they will.

Marketing Yourself
Regardless of who directs your marketing, examine media kit samples to see what you should prepare.  This will include bios, photos, sample media releases, and relatable stories, covering:
~  Background [family, education, career]
~  Daily Life [home, work, writing locale, pets, hobbies]
~  Writing Methodology [research, writing, editing]
~  Influential People [affecting your work and life]
~  Author Experiences
~  Changes in Your Writing

Describing Yourself
Were you initially described as a debut author? That’s no longer relevant.  What other life changes will impact your self-description.  Are you in a new professional position?  Where do you live, or travel for research, sales, and presentations?   

Elastic Promotional Text
Periodically (and in varying length), you’ll need to restructure text for:
~  Media releases about books, awards, appearances
~  Bios for ads, event programs, introductions
~  Submission of your work for reviews and contests
~  Website discussions of your life and authorship
~  Social media posts, comments, and event announcements

Welcoming Images
Gather images to stimulate the interest of colleagues, readers, listeners, and the general public including:
~  You and your surroundings
~  Events in which you participate
~  Images attracting your interest
~  Organizational and community involvement
~  Images relevant to characters, scenery, and activity in your writing

Designing Inviting Websites and Blogs
Working alone or with a web master, there are many aspects to consider.  First, you may have a website from before becoming an author. Some elements may be recyclable.  With bios, book synopses, and pertinent images available, much of your material is ready for upload.  You just need to weave it all together to appropriately reveal you and your work.  Consider:
~  Styles appealing to your target market [realism, art deco, country kitch…]
~  Colors [you like and wear; those describing your work]
~  Shapes reflecting your style and work [linear or curved]
~  Textures, natural or man-made [wood, silk, metal, stone, plastic]

Final thoughts?  Well, there’s nothing final about the process of writing…or of marketing your work.  As with your compositions, keeping electronic and hardcopy samples of your promotional material, will help you shape attractive representations of your unfolding life’s work! 

Wishing you the best,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Tips to enhancing your writing may be found in:
Empowering Your Words, February 2015
Creating Fictional Characters, March 2015
Sidestepping Writer’s Block, April 2015
Communicating with Every Sense, May 2015
Energizing Narrative Passages, September 2015
The Author Recycles, July 2017
Balancing Text & Space, February 2017
Book Series Adventures, April 2018
Drawing on Sense Memories, July 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

A BIRTHDAY REVIEW

In checking the date of my last blog, I realize how long it’s been since my last one. With all that’s taken place in the last couple of years, the conclusion of 2017 and the arrival of 2018 inspired me to examine the process that brought me to my recent birthday.

What are your memorable birthday milestones?
Have you found that for most people, birthdays are either super important, or nothing at all?  I guess I fall into the latter category…with a few exceptions.  At age eight, my grandmother baked a cake with a beautiful doll embedded in the center.  At 21, I was treated to gourmet French cuisine by a young man on a limited budget. I was surprised on my fiftieth birthday with a party planned by friends, colleagues, and clients.   Continue reading A BIRTHDAY REVIEW

Dreaming Your Way to Success

Have you heard of lucid dreaming?  This is when a dreamer is fully cognizant of being in a dream state.  Some authors actually work at learning to control this form of dreaming as a means for shaping their projects, regardless of whether they are focused on fiction or non-fiction.

Dreamscaping or dream sculpting (as the process is sometimes called) allows the dreamer to actively contemplate the contents of a dream while asleep—and to question how these subjects may be relevant to their personal or professional living.

Dreamscaping Your Creative Project
Wordsmiths and artists are often encouraged to keep notebooks at hand for recording stray thoughts that can help them maximize future creativity.  This includes placing a pen and paper by your bed for capturing ideas that may materialize during the night. 

Regardless of your type of work, I’m rather certain that you have awakened on more than one morning (or the middle of a night) and thought, “Hmm, that was an interesting dream.  Now what was there about it that I wanted to remember?” 

For those of us relying on random ideas on which to build our shaping of words and images, it can be important to retain unexpected thoughts.  I can report that I have benefitted from vigorously striving to record the contents of potentially significant dreams.  And I’ve suffered the disappointment of having forgotten to have the implements for recording anything before falling back into a deep and dreamless state.  The mornings that have followed have been very frustrating.  Far worse than a simple hangover experienced by authors of yore!

My Methods of Directing the Dreaming Process
A simple Internet search will yield instructional resources for learning to implement Lucid Dreaming.  As I’m not a specialist in this field of study, I’ll merely share how I have approached the topic. 

After reading some background material, and discussing the concept with artists, I decided to delve into the process several years ago.  I began my sojourn in this endeavor by placing a retractable pen and small bound book for journaling on my bedside table.  Do note that having a pen without a lid has proven invaluable to my night-time note writing, since I’m rather clumsy and a bit befuddled when rising from a vivid dream.

Most evenings, I spend a few minutes before going to bed contemplating projects I wish to undertake the following day.  Often, this is while rocking in a chair and petting my cat, which I find soothing on several levels.  I then read a few pages of both meditative and mystery books.  After turning off my reading light, I review my to-do list.  I won’t claim that my contemplation of work goals is directly responsible for yielding inspirational ideas during the night.  However, these practices do serve as an off-switch for my overactive mind. 

As anyone attempting to call me in the a.m. will attest, I am not a morning person.  Some of my best work is born in the silence of nocturnal hours.  So prior to entering my pre-sleep routine, I’m already in a creative thinking mode.  The number of hours I spend in sleep varies, but when most people are rising to their own days of productivity, often I am entering my deepest dreams.  While most may seem unrelated to the work I envision undertaking, they are varied in topic and have a film-like quality. 

Results from My Dreamscaping
Having disciplined myself to interrupt the dreaming process, I can now report overall success in benefiting from dreaming with lucidity.  Records of some of my dreams make it into my journal.  Elements of others capture my attention sufficiently to be recalled for several hours after my waking. 

Perhaps the worst challenge that arises from the overall experience, is being forced to fold new concepts into work I may have considered complete.  Sometimes that means reprinting quite a number of pages of text due to a minor edit in their midst.  However, I’m thrilled to report that expanding a character’s role by having her play a bamboo flute has yielded a lovely audio element to that scene… and an interesting twist to the epilogue for Yen for Murder, Book Four in the Natalie Seachrist Hawaiian mystery series!

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

Interview and Oral History Projects 4

AFTER THE INTERVIEW

You’ve successfully conducted an interview!  Regardless of whether an interview is the first or the hundredth, I hope you will feel a sense of accomplishment while parting company with whomever you’ve interviewed! By this point, you should have an audio (if not visual) recording of the dialogue, plus notes you’ve composed prior to and during your conversation. You should also have a signed interviewee release that can allow you to draw from the experience indefinitely.

The Significance of Your Relationship with Your Subject
In my last discussion of general and oral history interviews, I noted that it is good to impress your subject positively.  Doing so includes: projecting a pleasing appearance and voice; demonstrating the level of your commitment, as shown by your research and organization of pertinent questions; and, your sensitivity to their physical, mental, and emotional circumstances.

That last issue is one that is often neglected by professional, as well as novice, interviewers.  Too often a sense of righteousness on the part of the interviewer as truth teller can prevent development of a significant rapport with the interviewee.  While it is important to maintain a professional relationship, the lack of a rapport with your subject may lead to a diminished level of trust and desire to reveal themselves fully.

Your Parting Words
As you prepare to depart from an interview, you will want to leave the door between you and your subject open to further communication.  After all, they’ve trusted you with a part of themselves and they want to know that you’ll value what they have shared with you. Even if you have not established a warm relationship, you will want to facilitate future communication and assure them that they will have an opportunity to view a transcript of the interview.

This does not mean you are relinquishing your role as the interviewer, nor does it imply you are going to change revealing the realities of your conversation. However, if errors are found by either of you, there should be a means for adding explanatory notes. This is especially useful in clarifying names, relationships, numbers, dates, and sequences, which may have been transposed or mistakenly described.   

Editorial Procedures
During the transcription and editorial process, you may need to communicate with your interviewee to gain clarity on numerous points. To maintain accurate records, it is good to receive replies to your questions by email or other written documentation

This is especially useful if there are conflicts regarding the meaning of a passage. After all, the interviewee is relaying answers to your questions through the lens of their point of view.  While you  may never agree with their explanation, the transcript and your notes will allow future readers and/or listeners to experience a close approximation of the event and draw their own conclusions.  This is why clear records of all your communication and notes are so important.

The method[s] of annotation you choose for your transcript can take several forms. This is where your creativity comes into play.   Personally, I try to avoid footnotes.  Instead, I employ bracketed statements for minor clarification and section endnotes for issues dealing with proper nouns and other facts that may stimulate a future reader to pursue answers to their own questions.

Although the interviewer should not remove actual dialogue, you can provide clarification of key points by including a glossary of foreign and specialized vocabulary, as well as an index. Some authors dislike the use of indices if they plan to publish via a downloadable vehicle that may render pagination inaccurate and irrelevant. However, readers of a work published on the Internet may be able to utilize a find/search tool to locate terms they wish to revisit and readers of a hardcopy edition will be pleased with the inclusion of an easy reference tool at the back of the work. 

Another means for heightening the usefulness of your final product is separating your transcript into sections. If the interview was conducted during multiple sessions, utilization of chapter breaks is quite logical. Even when the conversation was held on a single occasion, separating sequenced questions and answers provides natural breaks.

Such a layout should facilitate communication between you and your subject[s] as you review the nearly finished project. Once you have completed editing and annotating your transcript, you can proceed to shaping a final format to meet any requirements for publication. [See my previous blog, Interviews & Oral Histories #3, for the closing  discussion of interview publication.]

Future Interviews with The Subject
The potential for scheduling future interviews may depend on issues beyond a mutual desire to do so. For example, if the interview is part of a larger project controlled by someone else, you may be limited in continuing your relationship with your subject.  And, although the current publisher may express an interest in further interviews, shifts within their organization may preclude future publishing through them. Even when you are working on a wholly freelance basis, your ability to publish may depend on your finding a new source willing to take on the project. And if you decide to expand the initial work into a series of articles or even a book, the task may become even more challenging.

As I’ve noted before, planning, executing, and publishing an interview is a unique experience. Even without the permanency of the Cloud, an interview lives far beyond the event itself! The effort you put into researching your subject’s life and work may prove of interest to people far beyond your targeted readership.  The dialectical elements of the conversation, introductory remarks, annotations, and other explanations will serve not only to illuminate your subject, but also your own life’s work.

In my next blog about interviews, I will discuss the renewal and publication of oral history interviews I conducted more than 25 years ago with a dear Hawaiian auntie whose family history is very interesting…The title is, Conversations with Caroline Kuliaikanu`ukapu Wilcox DeLima Farias.

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Here are my offerings on interviews and oral histories.
Overview of Interview and Oral History Projects, June 2015
Researching for Interviews, July 2015
Conducting Interviews, May 2016
After the Interview, August 2017

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

THE AUTHOR RECYCLES

Is your pen always at the ready?

New Creations From Old Work

Is your pen at the ready at all times? In past blogs I’ve talked about examining your previous work as a writer.  Not only does this allow you to measure your progress, it also provides a pool of sources for new directions in content and style.  I am a member of the National Writers Union and the local chapter recently asked me to be their featured speaker at a monthly meetingOften, their speakers read from current projects, but since I’d help to fill in the previous month with a reading of both the Prologue and Epilogue from PROSPECT FOR MURDER [the debut title of the Natalie Seachrist Hawaiian mystery series], I decided to give a talk on how I’ve recycled parts of past projects.  While there’s nothing novel in this concept, I thought that in detailing how I’d used pieces I’d created during my years in Arizona, I might stimulate my listeners to consider the ways in which they might draw upon works in their own files…

Wordsmiths Don’t Fall into a Single Demographic Description

When you look around any gathering of writers, you’ll find that we’re: Young and old; formally educated and barely literate in the grammatical sense; gifted melodious speakers and hoarsely halting readers; technical prodigies and flawed yet persuasive explorers of every topic imaginable.  The breadth and depth of our compositions are as varied as we are.  And usually, if we’re old enough, such variety will be found spread throughout our individual bodies of work.  

In projects of both fiction and non-fiction, I draw on a background in business, education, and the performing arts.   As might be expected, there is no consistent pattern to my output—except for the decades of public relations, marketing, and design consultation I’ve performed for executives and their profit and non-profit entities. 

Forms from the Past…

In preparing for my talk, I looked over previous work I had drawn upon for recent print, audio, and Internet projects.  Not all were inspirational gems of form, content, or style, but each item I had chosen to re-purpose fulfilled a specific need.  With every new project, I contemplate how the assignment fits within the scope of my professional history.  Not only do I look for concepts, data, and text that may yield something I can reuse, but also the bits and pieces that should be moved to the recycle bin.

…Reshaping for Today and Beyond

This year’s springtime file pruning produced some of everything.  I found business cards, ads, and brochures that could be used for marketing workshops. As I continued my file and closet clearing, I eyed posters and signage that could be augmented with a large artistic label for some future event.  I quickly dismissed them as ineffective for a speech delivered from a podium.  There was, however, one item I could share:  a copy of Stephen Covey’s famous matrix of time and productivity management.  The gist of this true jewel of philosophy is that if we focus on aspects of both our personal and professional lives that are important but not critical, we’ll be better prepared for challenges that may arise.

After a brief introduction of this principle to open my talk, I noted how elements of past writing had been folded into my writer’s blog [for samples, please visit https://www.Blog.ImaginingsWordpower.com].  From project inspiration to background research, through the phases of writing and editing, production, and marketing, I discussed how I select issues that may be of interest to other authors and artists.  In addition to mentioning a few of those blog topics, I provided examples of material I’d chosen to use in recent book projects.

~  When I joined with five other authors to publish UNDER SONORAN SKIES, Prose and Poetry from the High Desert,  I contributed both fiction and non-fiction.  With new and as well as re-shaped pieces, we all expanded our repertoire.  Knowing that publication of  Prospect For Murder was approaching, I included its prologue.   I also featured historical articles such asThe Holidays in Tucson, 1878,” which I read at the NWU meeting.   

~  In  Murder on Mokulua Drive [the second book of the mystery series], I’ve drawn on notes from my studies in history, plus a series of oral history interviews I conducted many years earlier.  This has allowed me to mention the first woman registered to vote in the Territory of Hawai`i in 1920, and to place a major scene in the historic and ecologically significant site of Kawai Nui Marsh.  

~  The compilation of the oral history interviews, Conversations with Caroline Kuliaikanu`ukapu Wilcox DeLima Farias has indeed proven to be an invaluable resource.  Carol was a dear friend seeking to preserve her family’s history, library and other artifacts.   Descended from Hawaiian nobility, her recollections of life in upcountry Maui in the early twentieth century and dancing hula in Waikīkī on December 6th, 1941, delight both readers and listeners.  In reshaping the layout for a book of the seven interviews and an audio edition comprised of the original recordings, I described how this resurrected project is benefiting from the comprehensive glossaries I’ve constructed for the Hawaiian and other non-English vocabulary included in the Hawaiian mysteries. 

~  Finally, I referred to the fourth mystery, A Yen For Murder, for which I examined promo materials I wrote for Highland Games and the Hilo International Festival on the island of Hawai`i during the 1970s.  This led to having Natalie reminisce about hearing a remarkable young woman play the Japanese koto at the Festival…and decades later having that woman, then a Buddhist priestess, become the victim.

In the future, I anticipate giving talks on the authorship process, for which many of these examples will be useful.  Of course, there will also be samples of flawed book covers, changing email addresses, and evolving reviews to reference.  How does all this relate to your work?  Well, I wonder what awaits you when you dive into your own files.  Will you choose to build on your dramatic successes?  Or will you determine that what was once viewed as a failed project may rise to the realization of full and positive fruition?

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

Interview and Oral History Projects, 3

Conducting Interviews

Few people willingly give up control of their personhood to allow a stranger to delve into their inner thoughts.  But those private thoughts are what an effective writer must access to produce a true facsimile of each interview they conduct.  For as a professional or even an amateur writer, your goal is to meet your listeners or readers expectations that they are sharing your sensory experience while gleaning the particulars of why the highlighted individual is worthy of their attention. 

There are four statements I can make about my perspective on the interviewing process:

~  The interviewer has one chance to make a good first impression
~  The interviewer may not get another opportunity to interview their subject
~  Despite a subject’s agenda, an interview should encompass a non-fiction record of fact
~  Regardless of the premise for an interview, the subject may become reluctant to speak about topics previously authorized for discussion

The Importance of Preparing for Interviews
In several blogs, I’ve stressed the importance of preparation to conduct both general and oral history interviews.  In contrast, there are some writers who feel that research and other preparation is unnecessary, or even unwarranted.  I strongly disagree.  I believe research is vital to empowering your words in the interview process.  It will also help with establishing your credibility as a wordsmith who has mastered the art and science of writing.  In short, it’s one of the best ways of demonstrating your skill at the art of communication and making your subject trust you.

Contrary to the theory that “winging it” in an interview demonstrates you are a “common man,” and therefore likely to establish a connection with your interviewee, I’ve observed the results of people who conduct interviews without appropriate research.  For when an interviewer demonstrates little knowledge of their subject, their interviewee may judge them inconsequential.  If that is the case, responses to the interviewer’s questions may be superficial.  In fact, the subject  may be thinking, “If you don’t care enough to do your homework, why should I care about your project?  So I’ll just keep the kernels of my truth to myself until the right interviewer comes along.”

Summarizing Your Research
By the time you’re ready to conduct a cogent interview, you should have completed a great deal of fact checking in several areas of your subject’s life, including:

~  The historical era of their life and the category of work they’ve performed
~  Their biography and career…as reported by them, and as available in public sources
~  Materials they’ve published, and speeches and interviews they’ve given previously
~  Comments their colleagues and other contemporaries have expressed about them

 Shaping Your Questions
The bulk of your questions will be determined by the purpose of your project. In some cases you’ll need to conduct interviews with multiple persons.  By asking parallel questions of each, you can compare and contrast their views of the primary subject, as well as one another.

Regardless of whether there’s any obvious controversy you must address, beginning your interview with general questions about the unfolding of the subject’s life, can assist in putting them at ease…if their mental processes are fully functioning and there are no hidden elements in their early life.

By delivering the early portion of your questions chronologically, your interviewee can mentally relive moments with which they should be comfortable. Additionally, taking them through the recognizable patterns of the decades of their life may trigger remembrance of small details.  This will not only enhance the interview itself, but also add color to your subsequent reporting of the event. This can, of course, lead to some sidetracking, but you should be able to steer the conversation back to the key points you need to cover.

Prior to, or during the interview, you may uncover facts about your subject’s life and work that are at odds with information the person has released in the past In this case, you’ll have to decide whether to directly question these inconsistencies. Of course, you’ll want to keep in mind that true or false, the opinions of others may have colored the public record.  Also, the perspectives of most people change with time and life experience.  And, whether we like to admit it or not, everyone has gaps in their memory, without necessarily being conscious of it.

Approaching the Interview
It’s nearly show time.  That’s right.  I said show time.  While serious scholars and journalists may dislike hearing me say it, an interview is usually a semi-public performance.  Unlike a play, the dialogue is not set in stone; unlike an evening at an improv theatre, it’s not without direction and form—for that’s your job.  But like a play on Broadway, it will be frozen in time, even if you conduct subsequent interviews.

Location of the Interview
It’s been my experience that interviewees often set and control the location of the interviews they grant.  This may not be the case for broadcast media and bloggers with sets in which the subject is expected to appear, but you are probably not working in these situations. Admittedly, it’s best to conduct an interview at a site to which you’re both agreeable, but sometimes you must accept interviewing your subject in their office, home or other location of their choice.  Nevertheless, there are things you can do to balance the situation so that you’re able to subtly declare your professional standing, while still putting the person at ease. 

There are many authoring strategies that can help to distinguish your work as an interviewer.  Establishing a good rapport can be the key to making the interviewee trust you with the information they’re imparting.  To do this, you might bring something with you to enhance the experience.  This could be an edible item, or, if you know they are fond of a particular author, you might obtain a copy of that writer’s work to share with your subject.  Please note that I’m not suggesting you spend a significant sum of money to buy your subject’s cooperation.  But small acts of kindness can help warm the atmosphere, demonstrate the thoroughness of your preparation, and make the entire experience positively memorable for both of you.

Interviewer Anxieties
Anxiety will undoubtedly arise, regardless of your preparation.  Despite previous contact you may have had with a subject, being in their presence (even by video conferencing or telephone) changes the balance of your relationship. There is another factor that may detract from your rapport with your interviewee:  If there’s an aspect of their lives that makes them suspect in the eyes of the public, they may be hesitant about granting you an interview.  They may be apprehensive about information you may have uncovered already…or what they might reveal in conversation with you. 

The Atmosphere of the Interview
Even when you have secured the location for holding the event, you cannot be certain of being able to completely control the environment.

~  Despite previous agreement, additional people may be present during the event
~  As recording devices can fail, carry a back-up unit, cordage and microphones with you
~  Regardless of their response, your subject may be distracted by ringing telephones and other interruptions

As you set up your equipment, be aware that recognition of the permanency of the record of their interview may be upsetting to your subject. Even if you have provided them with a copy of your primary questions, they may dislike seeing the list set out before them.  They may also have negative feelings about seeing any reference notes you’ve brought. But since such materials should be in easily read styles and sizes of fonts, you’ll be able to quickly reference pertinent facts, while maintaining eye contact and keeping the dialogue between you as natural as possible. 

The Ebb and Flow of Your Interview
Establishing and maintaining a smooth flow of conversation is a primary goal in the interviewing process.  Regardless of whether your personal views are in accord with those of your interviewee, it’s important to approach what they have to say with a calm, if not fully open mind.  This does not mean that you have to forfeit your role as the honest broker of truth.  However, you can adjust your personal style of behavior and other elements to maximize a positive atmosphere. After all, as in any natural conversation, your subject will periodically lead the discussion. That’s fine as long as they do not deviate greatly from the purpose of your dialogue, or delve into personal details of your life.

Be Prepared for Shifts During Your Interview
After opening pleasantries, you can help direct the flow of the interview by verifying the amount of time you’ll have with your subject.  This establishes a guideline for both parties and should make your periodic redirection of topic easier to explain.

Although you’re guiding the overall direction of the conversation, information will arise that may surprise you, or at least call for cursory examination. This may occur because the man or woman to whom you are speaking may have talking points of their own that they wish addressed.  If that’s so, let them express their concerns, and then try to deftly redirect them to the specific information you need in order to complete your project.

The Editorial Process
Sometimes an author feels stressed about the relationship between the creative process and editing.  As you review an interview, you will not only want to envision how you will shape an accurate account of the event that reflects truly inspired writing as well.  One thing that can help you achieve this dual pronged goal is to remember that the way in which you report your findings may be wholly different than the substance and sequence of the questions you posed. 

For example, if you’re part of an oral history project, there may be a specific format for you to follow.  This generates a record that harmonizes with the results of other interviewers within the larger body of work.  Typically you’ll prepare a transcript of the actual dialogue between you and the subject—often with punctuation or other markings to indicate accents, pauses, stresses, and other notable features of your conversation.  You may also write an introductory passage explaining your methods of preparation and your evaluation of the results you’ve achieved.

If you’re working on assignment for a media outlet, you might have the opportunity to write a personable article containing both dialogue and narrative prose. In this case, you may be allowed to offer your candid view of the person you’ve studied.  Be aware, if you’re working as a freelance researcher and writer, you may need to prepare multiple versions of your report in order to secure one or more appropriate outlets for its broadcast or publication.  I should note that there are situations when an interview will be available to only a select audience, or may be held in private for release at a future time.

As you finalize your work on an interview, you’ll want to remember that in this day of permanency in data recording and retrieval, the words you shape after the interview will live as long as the event itself.

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Here are my offerings on interviews and oral histories.
Overview of Interview and Oral History Projects, June 2015
Researching for Interviews, July 2015
Conducting Interviews, May 2016
After the Interview, August 2017

To learn more about the Conversations with Auntie Carol, a few Island recipes, the Natalie Seachrist Hawaiian Mysteries and other projects, please visit my author’s website at JeanneBurrows-Johnson.com.  For more ideas to strengthen your Wordpower© and branding, please visit my marketing website, Imaginings Wordpower and Design Consultation.

QUALITY BOOK PRODUCTION

The art of communication is as varied as its practitioners.  Success in your creative process usually rests on the degree of your inspiration.  For any professional, it also reflects perception of the desires of your target market. And, if you are an author, success also depends on the writing skills to which you have been introduced…and have mastered. There are many comprehensive sources of writers’ guidelines available online and in print. I will sometimes mention issues in the writing process, but in most of these blogs, I am attempting to share snippets of authoring strategies as they arise in my own wordsmithing

Many publishing houses restrict the amount of input an author may have in the printing process.  But as a writer, you should be able to express concerns you have about the production of a work that will carry your name.  As someone who has assisted in the process for other amateur and professional writers, and served as the art director on a collaborative effort, I am somewhat familiar with aspects of producing a high quality book.  

Now, as a debut author of fiction, I am entering a new phase of professional experience.  While the following areas of concern may not be presented in the sequencing of a publisher or art director, they represent my thought process while preparing for the publication of Prospect For Murder, the first book in the new Natalie Seachrist Hawaiian mystery series.
branding program
Unified Appearance in a Series
Career longevity for a writer often rests on their successful book branding and advertising.  These issues bring us to the appearance of one’s product; in this case, books.  There are many design dilemmas facing authors and the people who will introduce their work to the world.  Personally, I enjoy reading a classic hardbound book, so my contemplation of quality book printing rests on my perceptions of what constitutes a fine hardcover edition.
the reader’s experience
While the design elements of a print or on-line artistic project may vary in several ways (sometimes because of the genre), some issues are common.  In general, the test of a book’s initial appeal is its cover.  Does it draw the eye of the potential reader?  I say the reader, rather than the buyer, because with the constant rise in the cost of hardcopy books, library patrons represent a large segment of the public that may read your book.  Of course, to reach that readership, you will first have to appeal to the buyers of books that line library shelves.

Book jacket design is one of the most important elements that concerns marketers.  Therefore, I encourage you to seek an artist whose skills in fine and graphic art (as well as typography) will meet the needs of myriad projects.  Fortunately, I have found this breadth of talent in the work of Yasamine June.  

I do not claim to be a specialist in color theory, but generally, bold colors and print in product packaging are believed to help maximize sales In book publishing, successful cover design does not rest solely on these elements, or even on the overall quality of the artwork.  In publishing, the book’s genre is also vital.  Prospect for Murder is clearly a mystery.  In this genre, the coloration employed in book art often features dark colors, sometimes enhanced with the use of chiaroscuro [the effective contrasting of shadow and light]. 

To facilitate communication with my readers, my artistic vision embraces continuing historical and cultural features within the content and artistic accents that unify the appearance of the books.  Because my stories center on Hawai`i, I am using Island-themed framing based on Hawaiian heirloom jewelry for each book’s cover.  This repeating image, plus ones that are pertinent to each story, will serve to meet potential readers’ expectations by unifying my branding, thereby increasing the public’s recognition of each new addition to the series.

In classic format, I have included a cast of characters, chapter aphorisms, and a notes and acknowledgments section.  In addition, because of the inclusion of considerable foreign language and historical references, I offer a guide for pronouncing Hawaiian words and a glossary of non-English and specialized vocabulary.  For emphasis, the aphorisms are presented in italic fonts and a distinctive hibiscus-based image frames each page number.
formatting tips
Empowering Your Words Through Readable Text
The next concern I have is readability.  Given the length of my books [PFM is 92,000 words], concerns about the cost of printing could lead to printing decisions based on saving paper: Margin size can be reduced; spacing after periods can be decreased from two spaces to one, blank pages between chapters can be eliminated, and the weight of the paper reduced.  Such choices might reduce the overall size of a book and conserve paper; but they would not enhance the sensory experience of the people reading the book. 

Beyond these general considerations, my target market is older, well-educated women and men who are as interested in character relationships as they are intriguing plotlines.  Many readers within my target market may wear eye glasses or contact lenses.  Nevertheless, I am told that with the lack of certain vocabulary and situational elements, the inclusion of historical references and multiculturalism, my series may be appropriate to students in advanced placement courses in secondary school.  These students may not be as concerned with the layout preferences of older readers, but they too will benefit from easy-to-read text.

Regarding my recently published book, I have agreed to a layout that includes single spacing following the end of sentences, despite the continuing use of two spaces by many publishers both here and abroad.  To compensate for this, my publisher has used a larger font that enhances the readability of the text of the hardcopy.

Audio Books and Public Readings
With a trilogy of books already completed in the Natalie Seachrist series, I have already completed an audio edition of the first volume.  In general, I knew I had to employ a believable voice for each of the characters.  As the series is written in the first person, the most important voice is that of the protagonist, who is roughly my age.  For Natalie’s inner narrative, I use a measured and calm voice; for her interaction with other characters, I employ tones and rhythms appropriate to each scene.  Other characters are presented to showcase their unique profiles.

In preparation for reading portions of Prospect for Murder, I recorded descriptions and samples of each cast member. The text for each was printed in a distinctive color.  In addition, I utilized a 14 point font and 1.5 line spacing. I also used varying spacing and marks to indicate pauses and emphasis. 

For instance, I use: upward and downward arrows for changes in tone; ellipses for the trailing off of my voice; and long dashes for abrupt breaks.  For vocabulary or phrases about which I was concerned with correct pronunciation, I inserted underscoring and added hyphens between syllables.

In future blogs, I’ll report on the response to the decisions I have made in this phase of my practice of the art and science of writing!

 Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

Interview and Oral History Projects, 2

Researching For Interviews 

The Art and Science of Writing
Today’s post is a recipe to help you prepare for any general or oral history interview you may conduct.  While the ingredients may prove dry for some of my readers, my intent is to simplify the process for those of you seeking to broaden your skills as a researcher, interviewer and writer For, like a piece of fine art, the strong interview provides a complex layering of elements that leads to a deeper understanding of the interviewee’s life, their place within world events, and the experiences that have made them who they are. 

Relying on their charm and a heavy dose of luck, some interviewers claim that establishing a good rapport with one’s subject is all that is required for a strong interview.  But although creating a personal connection with your subject is definitely required, I urge you to consider that doing a bit of research will strengthen your credibility with the interviewee and boost your skills as a professional interviewer worthy of respect.

Although the following example falls under the category of art, it demonstrates how the lack of professional training can interfere with one’s work.  Many years ago, I met a gifted painter who employed the tiniest makeup brushes to create delicate lace, fine hairs on African wildlife, and complex patterns on silken fabrics.  Noticing flaws in the placement of shadows, proportion of objects, and the musculature of human bodies, I gently suggested she take classes in the foundations of art

When she responded that an art teacher had previously crushed her spirit, I suggested she study privately with an artist she could carefully select for compatibility.  Over the years she has achieved a measure of success, but the flaws I first noticed continue throughout the body of her work.  I can only imagine what the knowledge of an authoritative artist could have added to the depth of her art.

Where should you begin your research as an interviewer?  Like the ideal scientist, you will want to thoroughly research your interview subject, confirming basic facts you may have assumed were correct.  To establish a reliable foundation for the facts to be revealed in the interview (as well as to offer a concise expression of the interviewee’s viewpoint), you will need to conduct research that goes beyond the details of their résumé.  This work should be completed before formulating the questions you will ask in the interview. 

As you move through the process of gathering information, consider the following questions.  What is the purpose of the interview project?  What are the demographics of your target audience who will be accessing your work?  Also, what direction is suggested by the format and themes of the media outlet with which you are working

Regardless of the proposed thrust of an interview, information that the public may seek about the subject should be addressed.  In addition, if you wish to separate your interview from others the subject may have granted, I believe it is good to have at least one surprising fact revealed. 

Now comes what some will consider the boring work.  There’s no way around it, unless you want to rely on your great charm.  To organize the facts you have discovered effectively, I suggest you consider using several tools.

  1. Create a double-spaced copy of the interviewee’s résumé or curriculum vitae [CV].  Highlight each piece of information you need to verify.  Place a check mark beside each one you confirm.
  1. Working from either a list provided by the subject (or revealed in your research), examine the interviewee’s articles, books, previous interviews, and other expressions of their thoughts that may exist.
  1. As you proceed with your research, write out potential topics for your forthcoming dialogue.
  1. Create a timeline of the subject’s life.  Although you may be focused on their career and public persona, list highlights in both their professional and personal living as a guideline to help you respond to unexpected turns your dialogue may take.  Depending on what has made the person newsworthy, you may wish to look at a graph of historical events that intersect with their life.  

How will such timelines be useful?  If, for example, the interviewee was involved in the labor movement of the post-World War II era, the strikes of labor unions on the West Coast and in Hawai`i greatly impacted the general public as well as union members.  Consider also the arts.  If your subject is a composer of music or lyrics, you may find that their noteworthy pieces were created at times of considerable importance in history.  Sometimes their work will actually be named for such an occurrence or an entire era.  This was true of a symphony named for, and embodying the discordant notes of, the Chinese Cultural Revolution.  Depending on the flow of your interview, reference to an intersection of general history and your subject’s life may yield surprising insights about their career or personal living.  This can help you communicate with your subject, as well as with your readers or listeners.

  1. Prepare an interviewee survey.  Sequence your questions from the information they have provided to you.  You can simplify the process for your subject by filling in information you have been able to confirm through your research.  This could include:  Dates and descriptions of their degrees, certifications, accreditations, and other qualifications; institutions of affiliation; professional positions they have held; published works, community volunteerism and other involvement; names, ages, careers of spouse, partners, or children.  Remember that if you put in data you have not confirmed, you may be inviting errors—should their memory be flawed, or they actually wish to perpetuate dissemination of erroneous information.

To further your acquaintanceship—and to trigger your subject’s memories—you may want to offer blank space for them to fill in items such as:  Their nicknames; mentors and public figures who have impacted their life; programs and schools of thought that have shaped their perspective; adjunct and social organizations with which they may be associated; and, hobbies and interests.  Whether or not you wish to pursue topics such as political, philosophical or religious associations may depend on both what you have learned about your interviewee and the orientation of the media outlet with which you are working.

Despite the details I am suggesting you consider, keep the resulting survey as short and simple as possible.  I also recommend using a five-point Likert Scale for any questions you wish answered with a measurement of the subject’s agreement.  Hopefully, your subject will be able to provide you with a completed survey prior to the interview.  This will allow you to fold their responses into questions you are preparing for conducting the interview. 

If you do not receive a response to your survey, have a pleasant conversation with your interviewee about your preparation, so that they will want to participate fully in the process.  If necessary, try to reschedule the survey by a day or two to ensure you are fully prepared.  If you must conduct the interview without seeing your subject’s survey responses, you may want to take a few moments to try to write notes in the margins of your interview questions about issues you now feel you need to explore.

By the time you are nearing completion of your research, you should know whether or not the facts you have uncovered demonstrate your subject’s ability and desire to answer your questions fully and honestly.  In addition, you will have determined whether the facts revealed are in accord with the original goals of your project.  It is also important to determine whether the direction of the interview indeed fits within the thrust of the media outlet with which you may be working

It is possible that you will find there are fundamental conflicts within the facts revealed in your research, your initial perspective on the interviewee, and the boundaries of the planned interview.  If you are able to control publication of the information resulting from your interview, you are fortunate.  But if you are restricted by the media outlet’s direction, I sincerely hope you will discuss your concerns with their management team prior to conducting an interview that does not honor you or your interviewee.

Wishing you the best in your writing endeavors, 
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Here are my offerings on interviews and oral histories.
Overview of Interview and Oral History Projects, June 2015
Researching for Interviews, July 2015
Conducting Interviews, May 2016
After the Interview, August 2017

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.

Sidestepping Writer’s Block

he following is a commandment I often recommended for serious writersThou shalt set and maintain a schedule for daily composition—or other work related to the art and science of wordsmithing

Unfortunately, regardless of whether you’re an amateur or professional, any author can face Writer’s Block.   The term often conjures the image of a twentieth century writer of the great novel—rumpled, frazzled, and hazy from exhaustion abetted by alcohol or other drugs.  Seldom do we picture an elegantly clad person poised before a blank computer screen in a well-appointed office.

Surprisingly, today’s writer is more often focused on commercial or academic composition than fiction Stymied by the inability to produce the required verbiage, the valiant wordsmith in this scenario may continue to drill down in a repeating exercise of seeming activity…with the hope that it will produce a new dynamism.  But an episode of slugging away at wordsmithing without inspiration often yields the same result:  N o t h i n g  o f  V a l u e.

Is there an easy solution to the dilemma of low motivation and poor productivity Sometimes the answer is no.  At least for the time being, leaving the project alone may be the best answer.  But what options are available as an alternative to abdicating your role as a writer and hitting your head with the hammer of guilt? 

In the Southwestern desert, simply drinking water can restore one’s ability to concentrate, if not one’s creativity.  Another option is exercise .  Going for a run or walking in a garden will remove you from an atmosphere of defeat and inhaling fresh air re-oxygenates your bloodstream and enhances your brain function Recent biochemical research has shown the benefit of eating brain-stimulating foods.  But if preparing a meal of nut-encrusted fish with broccoli and tomatoes is not doable, you could consider taking a power nap, perhaps serenaded by Mozart or Vivaldi.

Beyond tangible physical benefits, these strategies provide Attention Distraction.  Wait a moment, you say?  Attention distraction is usually associated with magicians misdirecting audiences…or mystery writers dropping false leads into their text to confuse readers about the true direction of their plotline.

Regarding the quandary of writer’s block, consider that scientists exploring attentional focus and problem solving have discovered that too much mental focus can reduce one’s creativity, as well as the ability to solve problems.  Therefore any strategy that redirects your energies is indeed useful for refreshing your body and your mind.

For me, the key to increasing my productivity is my frame of mind.  For even if I’m poised to bring form to a fully visualized project, extraneous noise like ringing phones, talk or even music can stall my work.  Sadly, I’ve found that food and water, or a change of scenery with heart stimulating activity, can only help to a limited degree.  

Attentional distraction via the dovetailing of the creative and editorial processes I mentioned in my first blog is my best method for sidestepping writer’s block.  If all else fails, cleaning house or playing a few games of solitaire allows me to return to productive writing for hours!  All of the techniques I’ve mentioned in this blog helped me through the myriad phases of writing, working with my publisher, and promoting Prospect For Murder, the first book in the Natalie Seachrist Hawaiian mystery series.

Remember, the Universe will provide the answer…when you’re ready to receive it!

Wishing you the best in your writing endeavors, 
Jeanne Burrows-Johnson
author, narrator, consultant, motivational speaker

Tips to enhancing your writing may be found in:
Empowering Your Words, February 2015
Creating Fictional Characters, March 2015
Sidestepping Writer’s Block, April 2015
Communicating with Every Sense, May 2015
Energizing Narrative Passages, September 2015
The Author Recycles, July 2017
Balancing Text & Space, February 2017
Book Series Adventures, April 2018
Drawing on Sense Memories, July 2018

For further tips on branding, please visit my marketing website
Imaginings Wordpower and Design Consultation.

To learn more about the Natalie Seachrist Mysteries, including the new release, Murders of Conveyance, a few Island recipes and my other projects, please visit my author website at JeanneBurrows-Johnson.com.