INTERVIEWS: Written and Audio

OPTIMIZE YOUR AUTHOR INTERVIEWS!

Written or audio, interviews are a wonderful opportunity authors to communicate with their readers, listeners, and the general public

WRITTEN INTERVIEWS
We are fortunate when asked to give an interview without any effort on our part. Like several of my promotional opportunities, my first interview as an author was arranged by my publisher, Geoff Habiger of Artemesia Publishing. It was with Lorna Holland, The Writing Greyhound, a books and lifestyle blogger in Northamptonshire, England. Interview: Jeanne Burrows-Johnson,” was a chronological look at my background and the beginning of the award-winning Natalie Seachrist Hawaiian Mysteries. Like most interviewers, Lorna was interested in the process of my writing, the progression of my authorship, and the publishing process, as well as the essence of Prospect for Murder. You can read her current work at The Writing Greyhound.

Recently, I was delighted to have a written interview released the day before my 71st birthday. It was based on questions posed by Naomi Bolton of ManyBooks.net. This interview focused on Murders of Conveyance. Publication was scheduled to coincide with the special $.99 pricing on the eBook edition (valid until February 22, 2021), on several internet book retailers. “Jeanne Burrows-Johnson – Visions, False clues, Murder and Hints of a Priceless Treasure” is based on my responses to questions posed by Naomi Bolton, who was especially interested in the convergence of two murders separated by sixty years, a Honolulu scavenger hunt during Chinese New Year, and a hidden jade artifact.

The interview also explored my writing methodology, expansion of the series with Yen for Murder (the fourth completed book), and my current volume, A Spineless Murder. I was especially pleased to be able to discuss Conversations with Auntie Carol, Seven Oral History Interviews with Caroline Kuliaikanu’ukapu “Wilcox DeLima Farias—a project nearing completion after twenty-five years.

AUDIO INTERVIEWS
When I was a young adult working in the performing arts, I sometimes recorded promotional pieces for plays and other events. Today, audio books, podcasts, and even drive-time radio programming, have heightened the popularity of audio interviews in numerous forms. As an author, I began giving talks and audio interviews with the publication of Prospect for Murder in 2016. My initial author audio interview was hosted by Rob Wesson on “The Professionals’ Round Table,” (with the Empire Broadcasting Group). This program highlighted myriad business professionals and I was glad to discuss the essence of my work as a branding and marketing consultant and the transition to being an author of fiction. Click below to hear this interview…

Twice I have been invited to discuss my authorship with Traci Halesvass who hosts “Write on Four Corners” on KSJE. As a retired New Mexico college English instructor, she takes particular interest highlighting the works of authors in the Southwest. Her congenial pace and curiosity about her guests welcomed me to an in-depth conversation about my developing career in mystery fiction from Prospect to Murder to Murders of Conveyance

March 6, 2019:
https://www.podbean.com/media/share/pb-4efvz-a9b920

October 23, 2019:
https://www.podbean.com/eu/pb-dwzci-c12784

ADVERTISING VIA INTERVIEWS
Sometimes it is expedient to pay to be interviewed on commercial programming. Such was the case in 2020, when I was preparing for the Tucson Festival of Books. At that time, I scheduled an interview on “Networking Arizona” (KFNX, Phoenix) hosted by Carol Blonder. I was especially pleased that a replay of the segment was scheduled for the middle of the Festival. Unfortunately, the Festival was cancelled, and I later learned that the program had not boosted sales of any of my books. If the Festival had occurred, it might have been a stimulus to potential attendees.

At this time, we are all anticipating that there will be a turn-around in the health of peoples around the world…and a greatly needed uptick in the economy. This will mean a widening of opportunities for in-person activity. Within a year, authors should be able to schedule public book signings and discussions of their work. That will make interviews beneficial, regardless of whether they are by invitation or paid advertisement. Also, it is important to remember that the benefits of advertising and other marketing are accumulative…you can never really know how an event impacts the reader, listener, or viewer over time. It used to be said that a potential customer had to have about six interactions before they would conclude a transaction. You now have to multiply that number at least twice!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

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DYNAMIC AUTHOR PORTRAITS

Jeanne Burrows-Johnson

ENGAGING AUTHOR IMAGES

This year has taken wholly unexpected turns for everyone in our world. For too many, this has greatly impacted professional as well as personal well-being. Despite challenges to health, commerce, and public safety, I believe this period of global transition may prove productive for creative individuals and organizations. The following is the first of several suggestions for maximizing this unsought opportunity for enhancing our daily living ,as well as our event planning.

MAXIMIZING OUR RE-EMERGENCE
Let’s begin today’s conversation by considering how the global environment has benefited from the absence of traffic on the road and the re-modelling of some segments of manufacturing. None of us can predict how this may influence decisions that global leaders will make, but we can endeavor to see that our own work reflects progress on many fronts. Like a butterfly emerging from a caterpillar’s cocoon, each of us can come out from this challenging period of global blight with a re-orientation of our lives. From our personal appearance to that of the products and services we offer our multi-cultural world, we can magnify a new dynamism that will benefit more than our individual avenues of activity.

THE AUTHOR’S VISUAL PRESENTATION
Regardless of changes that may occur in the evolving retail marketplace, it’s likely that my books will continue to be sold—at least via the Internet. Fortunately, this ensures the longevity of my visibility. Therefore, it behooves me to ensure that the images I project reflect my inner self, which I have endeavored to embed in my writing. Most of us have heard the adage that an author or artist, should create works that reflect personal knowledge and experience. I have always strived to do this despite a narrowing path of the latter days of my life. Hopefully, the breadth of my creations will continue to demonstrate both my personal and professional growth.

DYNAMIC IMAGES FOR AUTHORS
There are many ways in which our images are utilized for branding and promotion. These can include business cards and brochures, websites, blogs, and interviews with the media, as well as the book jackets and bookmarks used by those of us who are authors. Sometimes pictures taken during events offer an active view of projects in which we are currently or previously involved. But given the casualness with which such pictures are taken, it is often more effective to use studio produced images that can be shaped and re-shaped to ensure the impact one desires for multiple purposes.

IMAGES FROM THE PAST
The first photo in the above pair was taken during a public speaking event at a service club’s meeting. As you can see, there are extraneous items surrounding me. So while this picture is ideal for discussing the purpose and content of that particular talk, utilization of this picture for other purposes required the adjustments that I made in the edit.

MY AUTHOR PORTRAIT
As noted in my blog of March 2020, I initially viewed this year as an ideal time to introduce a fresh look in my marketing materials. In contrast, since my personal appearance has not changed greatly, I chose to retain the professional photograph shot during the publication of Prospect for Murder. A few refinements were required to render that image effective. You see, my preferred photos were taken at the end of the shoot in a space whose air was treated by evaporative cooling rather than air conditioning. The result was that my hair was somewhat flat. Fortunately, I have a friend who copied, pasted, and tweaked my hair.

Other aspects of arranging my portrait included an elegant jacket and necklace, books to my side and a colorful Asian fabric as a backdrop. These choices combine to project an intriguing representation of the trio of Natalie Seachrist Hawaiian Mysteries which feature many pan-Pacific components. The one new element in my self-introduction is presenting my picture in a circle…I wonder if I could substitute the spines of my own books for the classic volumes beside me?

In considering images you will want to use, remember that your goal is to acquire a rich palette of images of yourself and your work. To achieve this, I suggest that you examine the many individual and group photos you may have already–in both hardcopy and electronic files. Even those from your youth may prove useful in discussing your personal and/or professional journey through life. And for each one, be prepared to shape multiple images that will prove effective for varying purposes.

FYI CAROL BLONDER, the lively host of NETWORKING ARIZONA interviewed me earlier this year. CLICK BELOW to catch the podcast. To learn more about Carol’s continuing connections with Arizona business professionals, visit her website https://networkingarizona.net/.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Another blog you may find of use for promoting creative projects is at https://blog.jeanneburrows-johnson.com/2017/01/book-promotion-and-evolving-art/

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

 

An Oral History Interview

Conversations with Auntie Carol:
Seven Oral History Interviews with

Caroline Kuliaikanu’ukapu Wilcox DeLima Farias
Researched, Conducted, Compiled & Narrated
by
Jeanne Burrows-Johnson
[A sample of our conversation on Maui is below]

Meet Caroline Kuliaikanu’ukapu Wilcox DeLima Farias

It seems as though I have been absent more than present on the Internet during the last two years…what have I been doing?

~  Yen for Murder (the fourth award-winning Natalie Seachrist Hawaiian Mystery) was edited and awaits publishing…
I redesigned my websites, JeanneBurrows-Johnson.com (with Island recipes and tales of historic Tucson), and ImaginingsWordpower.com (addressing branding and professional development).
 
A professional page was added to Facebook.
I continued research for Conversations with Auntie Carol and expanded the introduction, discoursive endnotes, references, and annotated glossary.

The interviews are observations on childhood, family, and events reflecting the inner spirit of Auntie Carol [1923 to 2001]. She was a descendant of alii, Hawaiian nobility. As readers and listeners will observe, Carol was close to her family and proud of the prominent roles they played in the history of Hawai’i. She was the grandniece of Col. Robert W. K. Wilcox, a major politician and a revolutionary who strove to restore Queen Liliuokalani to the throne of a sovereign Kingdom of Hawai’i. Carol was also the second cousin of Johanna N. Wilcox, the first woman registered to vote in the U.S. Territory of  Hawai’i. Auntie Carol’s personal story includes performing hula awana at the Moana Hotel on the beach at Waikīkī on December 6, 1941, the day before the Japanese attack on Pearl Harbor and other parts of O’ahu that brought the United States into World War II. 

Carol was one of the first people to welcome me to Honolulu in 1973, when I performed at a Daughters of the British Empire tea to celebrate the birthday of Scottish poet Robert Burns. She asked me to teach her daughter Lorna Scottish Highland Dancing. In 1975, Carol’s family helped plan my wedding and I was honored when she performed hula awana at the reception. Lorna soon danced at the Waimea Hawaiian Highland Games and the Hilo International Festival.

In 1981, I returned to college. After obtaining a Bachelor of Arts degree in history, I continued studies in Asian and American history and worked as a graduate teaching assistant in the World Civilizations program of the University of Hawai’i. As I learned more about Hawaiian history, I gained a deeper appreciation of the many aspects of Carol’s life. We remained in touch when I accompanied my husband to Newport, Rhode Island, where he taught classes at the U.S. Naval Education and Training Center and I began my career as a free-lance writer and marketing consultant.

When I returned to Hawai’i, Carol shared the many changes that had occurred in her life. Three of the sisters of Johanna Wilcox had moved into Carol’s home in Kāne’ohe. This was a time of mixed joys and sorrows for the family. For although her aunties rejoiced in being united in Carol’s home, by 1990 the last of them had passed, as well as Carol’s beloved husband Freddy. After attending her birthday celebration in 1992, we discussed her desire to have me help organize the heirlooms and books she had inherited from her elder relatives. I soon realized our work could serve as the foundation for a book highlighting several generations of the Maui Wilcox women. Carol concurred. 

Most of the topics we explored in the recorded interviews addressed her early life in ‘Ulupalakua, Maui, and her second cousins known as the Wilcox Sisters. Our most poignant conversation was on the grounds of land her family had owned in Kalepolepo, Maui, where listeners delight in the sounds of the ocean, wind rustling through kiawe trees and bird song. The following is a sample from the interviews on this trip. I hope you’ll enjoy it and understand why I feel it is important to share Carol’s stories with readers and listeners of today and the tomorrows that will follow. Perhaps you will also catch a glimpse of the rainbows that brightened many of her days!

A Sample from Conversations with Auntie Carol: During A Trip to Maui

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity. For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave