INTERVIEWS: Written and Audio

OPTIMIZE YOUR AUTHOR INTERVIEWS!

Written or audio, interviews are a wonderful opportunity authors to communicate with their readers, listeners, and the general public

WRITTEN INTERVIEWS
We are fortunate when asked to give an interview without any effort on our part. Like several of my promotional opportunities, my first interview as an author was arranged by my publisher, Geoff Habiger of Artemesia Publishing. It was with Lorna Holland, The Writing Greyhound, a books and lifestyle blogger in Northamptonshire, England. Interview: Jeanne Burrows-Johnson,” was a chronological look at my background and the beginning of the award-winning Natalie Seachrist Hawaiian Mysteries. Like most interviewers, Lorna was interested in the process of my writing, the progression of my authorship, and the publishing process, as well as the essence of Prospect for Murder. You can read her current work at The Writing Greyhound.

Recently, I was delighted to have a written interview released the day before my 71st birthday. It was based on questions posed by Naomi Bolton of ManyBooks.net. This interview focused on Murders of Conveyance. Publication was scheduled to coincide with the special $.99 pricing on the eBook edition (valid until February 22, 2021), on several internet book retailers. “Jeanne Burrows-Johnson – Visions, False clues, Murder and Hints of a Priceless Treasure” is based on my responses to questions posed by Naomi Bolton, who was especially interested in the convergence of two murders separated by sixty years, a Honolulu scavenger hunt during Chinese New Year, and a hidden jade artifact.

The interview also explored my writing methodology, expansion of the series with Yen for Murder (the fourth completed book), and my current volume, A Spineless Murder. I was especially pleased to be able to discuss Conversations with Auntie Carol, Seven Oral History Interviews with Caroline Kuliaikanu`ukapu “Wilcox DeLima Farias—a project nearing completion after twenty-five years.

AUDIO INTERVIEWS
When I was a young adult working in the performing arts, I sometimes recorded promotional pieces for plays and other events. Today, audio books, podcasts, and even drive-time radio programming, have heightened the popularity of audio interviews in numerous forms. As an author, I began giving talks and audio interviews with the publication of Prospect for Murder in 2016. My initial author audio interview was hosted by Rob Wesson on “The Professionals’ Round Table,” (with the Empire Broadcasting Group). This program highlighted myriad business professionals and I was glad to discuss the essence of my work as a branding and marketing consultant and the transition to being an author of fiction. Click below to hear this interview…

Twice I have been invited to discuss my authorship with Traci Halesvass who hosts “Write on Four Corners” on KSJE. As a retired New Mexico college English instructor, she takes particular interest highlighting the works of authors in the Southwest. Her congenial pace and curiosity about her guests welcomed me to an in-depth conversation about my developing career in mystery fiction from Prospect to Murder to Murders of Conveyance

March 6, 2019:
https://www.podbean.com/media/share/pb-4efvz-a9b920

October 23, 2019:
https://www.podbean.com/eu/pb-dwzci-c12784

ADVERTISING VIA INTERVIEWS
Sometimes it is expedient to pay to be interviewed on commercial programming. Such was the case in 2020, when I was preparing for the Tucson Festival of Books. At that time, I scheduled an interview on “Networking Arizona” (KFNX, Phoenix) hosted by Carol Blonder. I was especially pleased that a replay of the segment was scheduled for the middle of the Festival. Unfortunately, the Festival was cancelled, and I later learned that the program had not boosted sales of any of my books. If the Festival had occurred, it might have been a stimulus to potential attendees.

At this time, we are all anticipating that there will be a turn-around in the health of peoples around the world…and a greatly needed uptick in the economy. This will mean a widening of opportunities for in-person activity. Within a year, authors should be able to schedule public book signings and discussions of their work. That will make interviews beneficial, regardless of whether they are by invitation or paid advertisement. Also, it is important to remember that the benefits of advertising and other marketing are accumulative…you can never really know how an event impacts the reader, listener, or viewer over time. It used to be said that a potential customer had to have about six interactions before they would conclude a transaction. You now have to multiply that number at least twice!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

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Gifts: Expected & Unexpected

What lights up the memories of your past birthdays?

A DELIGHTFUL BIRTHDAY GIFT!

Sometimes gifts are expected…sometimes they are not. Over the decades of my life, I’ve found that birthdays are surprising events. No matter what you expect to experience, there are always elements that take you by surprise. Tomorrow is my 71st birthday and it has already proven to align with that rule…

AN UNEXPECTED INTERVIEW
With three published volumes in the Natalie Seachrist Hawaiian Mysteries, I’m always looking for new marketing ideas and platforms. A couple of weeks ago, my publisher surprised me with an interview opportunity on ManyBooks.net. This is an online publication that offers substantial interviews of featured authors based on numerous questions about their latest publications and work in general. Beyond this, I was able to provide links to my websites and this blog!

So, if you would like to learn more about my writing style and methodology (as well as information on Murders of Conveyance) check out “Jeanne Burrows-Johnson – Visions, False clues, Murder and Hints of a Priceless Treasure.”

ADVERTISING VIA KIRKUS REVIEWS
One of the most respected sources for review of published material is Kirkus Reviews, which reviewed Murders of Conveyance. While a reviewer may not love every aspect of my tales of murder—like those who don’t love my coverage of Island food and restaurants—I’ve always found they deliver quotable passages for book covers and advertising. In about a week, the colorful ad shown above will appear in Kirkus Reviews Email Newsletter which is directed at a substantial list of subscription recipients.

Expected, or unexpected, I’ll take any gift I’m given!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

PROMOTION IN QUARANTINE

Cost-Effective Promotion to Advance Your Brand!

The year 2020 came, threatened to conquer the world, and departed. No one I know was left unaffected personally, or professionally. Fortunately, there are signs that conditions in American politics and economics are improving. Sadly, global health is not. For the time being, quarantine from the pandemic remains a necessity, at least for those of us who are older. And even if we venture forth, safety precautions must be observed that preclude much personal interaction. The following blog addresses promotion for authors, but the principles are applicable for marketing many products and services.

REFINING OUR BRANDS
As we move forward in this year, re-examining our status and brand as creative professionals is vital. One of my challenges as an author centers on labelling the genre in which I work. My informative books embrace elements of classic literary fiction. And although the genre of “mysteries” obviously defines the core of my Natalie Seachrist Hawaiian Mysteries, the issue of selecting an appropriate sub-genre is difficult. Some, such as “police procedural” can be eliminated immediately, as my protagonist is a semi-retired journalist. Since my books do not feature profanity, sex, or overt violence, the term “cozy” is generally applied to my books.

Unfortunately, that sub-genre often connotes a simplistic tale with little substance. So, what sub-genre incorporates the protagonist’s breadth of visions, the emphasis on history, detailed multi-culturalism, depth in character relationships, and passages of stylistic prose? Suspense? Paranormal? Historical fiction? Romance? At this point, the general category of “mysteries” remains most appropriate. It’s nice to observe that in Hawai`i, my work is placed in the Hawaiiana section of libraries and bookstores.

MOVING YOUR BRAND FORWARD
Once you have examined and possibly refined the elements of your brand, it is time to determine how you can best promote it in the current and as well as prospective marketplace. You might begin by asking how you normally present yourself in marketing and promotional projects. Do you strongly feature yourself? Perhaps, if you are an author, your protagonist the key element. Like me, the environment in which your stories take place may be dominant.


EXAMINING OUR OPPORTUNITIES
When cost is not an issue, there are myriad advertising options. I’m lucky that much of the promotion of my books is taken care of by my publisher. However, in this tight literary market, I am expected to undertake many aspects of promotion. With three titles in the NS series, I sometimes team with Geoff Habiger of Artemesia Publishing in marketing projects.

As sales and promotion via brick-and-mortar stores and events have been reduced by the pandemic, opportunities afforded by the Internet are increasingly impactful! As I observed in my last blog in the summer of 2020, the success of this type of marketing can be amplified by entrepreneurs of every type. The primary challenge is selecting among the prospects that are appropriate for maximizing outreach to our target audience. The following are some of the cost-effective avenues from which I choose.

~ Book Reviews. Whenever a new book is published, I [or my publisher] submit it for reviews. Traditionally, some of the venues for doing so have more stature than others…either because of the longevity of their existence, their current popularity. For nearly 90 years, Kirkus Reviews have been the hallmark of respected review of published material. While the cost of their services may be considerable, they have remained the most respected in their field. In addition to providing reviews, they offer opportunities to promote publications highlighting text from their reviews of the material. The above ad will soon appear in the Kirkus eMail Newsletter which is directed at a substantial list of subscription recipients.

~ Professional Associations. There are many local, regional, national, and international groups that authors and other creative professionals may choose to join. Some are more appropriate due to the genre in which one works. Which are best for you? Those that are prestigious or least expensive? What opportunities do they provide to their members: educational programming to expand their members’ knowledge and proficiency; invitations for the public to examine member websites and social media pages; the ability for members to directly post links to their websites, social media, podcasts, or other On-line presence? Another important consideration is whether an organization participates in events to meet current and potential clientele?

~ Contests and Awards. National, regional, and state organizations abound with the chance to enter author and artist creations for evaluation and award. Unfortunately, I do not write short stories, which are often the basis for writers’ contests. I have learned that there are opportunities for submitting initial pages of my books. Not long ago, my publisher and I entered two of my books in a book-to-film contest. This meant that we were able to split the cost which benefitted both of us. While we did not win, we did receive useful evaluations. What I learned from the experience is that my work is unlikely to appear on the big screen, it may be appropriate for small screen stand-alone or serial presentation.

~ Websites for Authors and Readers. There are many websites in which both readers and authors can participate…free but often requiring becoming a member. In addition to providing space for book covers, descriptions, reviews, and links to facilitate sales, some websites [both public and via membership] invite authors to submit articles and blogs for the benefit of both authors and readers. I periodically offer commentary to Hometown Reads [Coloration for Authors and Public Speaking to Enhance Branding] and Authors Den [where you’ll find articles and poetry in addition to information on my books]. Such sites sometimes offer opportunities to sell books at a discounted rate during special promotions. They may also provide low-cost advertising events.

~ Book and Art Shows and Fairs. This may be the most expensive form of promotion in today’s suggestions…but far less than long-term advertising. A quick check on the Internet will yield lists of book fairs across the country…and the globe. Local and regional websites of media outlets offer event calendars for book and art shows. Depending on where you live, such events may have been suspended for the time being, but virtual events may still be open for your participation.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

For further discussion of branding and marketing see:
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave