PUBLIC SPEAKING FOR BRANDING: IV A Post-Mortem

This is the fourth blog in a series addressing an author’s travel and public speaking engagements [see Effective Materials for Public Speaking, All the World’s a Stage, and Public Speaking to Enhance Branding III].  

In September, I had the opportunity to make a promotional road trip to my home town of Portland, Oregon. There I attended the 50th reunion of my high school graduating class and introduced myself to several audiences via speaking engagements at creative writing classes in my old high school and a combined meeting of American Association of University Women book clubs in Lake Oswego. How did my planning for Public Speaking engagements mesh with the actual experiences? Were my own preparations adequate? What were the final results?

TRAVEL
~ I found that shipping books and marketing materials in advance really proved useful. Not only was I assured they had arrived safely, but once I had completed my appearances, I was able to pack the remaining items into the spacious luggage I had taken for that purpose.

~ During my research for this trip and future ones, I opted to join an international hotel group that awards points for each stay. The one I chose provided: Transport to area restaurants and businesses; buffet breakfasts which provided quality nourishment that lasted most of the day and permitted taking food back to one’s room; and, there was also a 25% discount for all dinners, including those for which I hosted guests.

~ Since the penalty for altering flights was the same as emergency rescheduling, I did not purchase airline tickets that allowed changes to be made…but I would have done so if my itinerary had been more complex.

~ With today’s complex public safety rules, I had to carry multiple small containers of toiletries, snacks, and food supplements, which I divided between carry-on and checked baggage. And, in case my checked bag failed to arrive, my carry-on pieces included: clothing, accessories, and necessary paperwork for public appearances.

~ Because I was having dinner with a friend [and former theatre director] shortly after my arrival, I was not able to schedule an initial day without activity. But the following day I enjoyed a delicious lunch at the O`hana Hawaiian Café and a memorable tour of the city with my editor, while moving from a hotel near the airport to one near my engagements.

~ I was truly grateful to be able to avoid renting a car. Although I tried using share-ride transportation, I found it too awkward to schedule repeat transport with drivers I liked, and the cost was not substantially less than a highly rated traditional cab company.

~ Financially, I travelled with ample cash for tipping those who rendered excellent service. As I encouraged readers to purchase books through their favorite local stores or on-line, I made only a couple of cash sales, even though I was capable of taking credit card payments.

PUBLICITY AND MARKETING
~ Since my events were not open to the general public, there was no reason to generate Media Releases.

~ I did add a news page to my author website and referenced my travel on Facebook.

~ At the reunion, I followed the organizer’s suggestion and served Hawaiian macadamia nut candy and discussed the Natalie Seachrist Hawaiian mystery series.

~ I will soon post a picture with my editor taken at a book club meeting I addressed.

APPEARANCE
~ I followed my own advice regarding maximizing the expression of one’s personality and profession. Because my writing focusses on Hawai`i, I wore tropical print jackets and a large name badge throughout my trip—with ample business cards at the ready. I’m happy to report that this facilitated my conversing with numerous people I would not have otherwise met!

 ~ One of the greatest impacts on selecting appropriate clothing for the eight days was the weather, since the Northwest was becoming colder and wetter than in my home of Tucson, Arizona. Despite necessary increases in the number of items I carried, my planning for multiple events proved to be appropriate.

~ Except for when my editor joined me in speaking to the book club, I was the sole presenter and did not need to coordinate my attire with that of other speakers.

~ In addition to my tropical-themed wardrobe, I accessorized with a necklace of my design and the name badge that features my personal logo. I also wore a realistic appearing artificial orchid in my hair, which I wore pinned to one side and heavily sprayed to remain in place for several hours. 

 SETTING THE STAGE
~ While it was not appropriate to hang a banner from podiums, my colorful attire proclaimed my personal style and the nature of my writing.

~ I positioned my presentation outline, large watch, and water appropriately.

~ I set up a colorful display with marketing materials, books, and information request sheets. These items were placed within clear acrylic stands on a multi-level tablescape covered with purple and gold tablecloths, and a scattering of shell leis and tropical flowers.

BEFORE, DURING AND AFTER PERFORMANCES
~ I provided event organizers with my bio and a short introduction in advance of each event.

~ Since the venues at which I spoke were small, I did not need overhead projections or a sound system. I merely arrived with a spiral bound binder with my presentation, potential readings, and handouts. [I also carried notes for unexpected issues that might arise, and backup electronic files.]

~ Merely walking through cold air provided physical warmups; I was limited in my ability to warm up vocally.

~ By using an annotated outline rather than scripted presentation, I was able to make periodic eye contact with my audience…Letting attendees feel I cared about them individually.

~ Despite allergies affecting my breathing, my voice was strong enough for the demands of my public speaking. Having trained for the theatre since childhood, I am fortunate to have a skill set that is compatible with vocal projection for one to two hours! One of my favorite activities was sharing the voices of characters from Prospect for Murder [available as an audio book], Murder on Mokulua Drive and the forthcoming Murders of Conveyance.

~ While I had practiced reading from my annotated outline as well as the handout I had prepared, the free-flowing dialogue that developed in more than one presentation precluded adhering to a strict time table. My primary challenge was ensuring I had covered each of my main points before the conclusion. Fortunately, with a large watch positioned beside my presentation material, I was able to pace myself…allowing appropriate time for Q&A to maximize audience interaction.

 ~ I concluded each presentation by holding up a pin with a single inspiring word…IMAGINE!

~ I carried Thank You cards and gifts of Hawaiian candy to maximize each event’s long-term branding value.

Let me close my report on employing public speaking as a marketing tool by encouraging you to consider venues and events in which you can express yourself personally, as well as professionally. I had a wonderful time in my recent journey to the city of my youth. I saw friends and acquaintances with whom I have had little contact for decades and reaffirmed my love for the work I do. If you decide to embark on promotional road trips, I urge you to choose your trips carefully, plan each aspect of your journey as much as you can…and have a wonderful time at each juncture of your experience! You never know what you’ll encounter, or what may emerge from such explorations. I’m delighted to report that I may be appearing at an author night in Hawai`i in 2019…

For more ideas to maximize being memorable, see Wearing your Brand at my marketing website.

Wishing you the best,
Jeanne Burrows-Johnson, author, narrator, and public speaker

Public Speaking to Enhance Branding III

A shortened version of this blog first appeared on  https://hometownauthors.com, which offers a variety of articles from guest authors of who are members of Hometown Reads.

This is the third blog in a series addressing an author’s public speaking engagements [see Effective Materials for Public Speaking andAll the World’s a Stage] Today we’ll explore making these events more than a presentation of an author’s books, for public speaking can be one of the most important aspects of any creative professional’s branding program

It’s time to hit the road!  You’ve prepared for speaking opportunities by shaping marketing materials, bios, introductions, and handouts for varied audience.  Your media releases require only the details of Who, What, When, and Where You’ve verified venue features and obtained equipment necessary for this and future appearances.  

All you have to do is pack everything and hit the road…right?  Not quite.

PREPARING TO BE A PUBLIC SPEAKER
I hope you’ve been vocalizing daily—in song [for those who can], vocal exercises, and oral readings.  Many events place a time limit on speakers, so timing readings can ensure completing your presentation with a generous Question and Answer segment.

Next, consider your appearance. You can’t lose weight quickly, but how are your hair, skin, and nails?  Do your clothing and accessories look good on you…and travel well? Perhaps you’ve worked with a stylist to determine your optimal color palette, hairstyle, clothing designs, and accessories to maximize expressing your personality…

Look professional, knowing you can remove a tie, loosen a collar, or remove a jacket. [See Resume and Career Tips.  Because my work centers on Hawai`i [especially with the Natalie Seachrist Hawaiian Mysteries], I wear dresses in tropical greens and jackets with Asian or floral designs.  Depending on the neckline, I affix a name badge (with magnet) and avoid necklaces (which can become uncentered).  To minimize distraction and sound interference, I don’t wear dangling earrings or loose bracelets.  I complete my theme with an artificial orchid for my hair—since fresh flowers don’t last through multi-hour events. 

MULTIPLE PRESENTERS
Panel discussion speakers are usually seated at a table or in a semi-circle or line of chairs. Whenever you’re in plain view, be aware of your attire and stance…to insure you’re not providing a less-than desired floor show! A dress that looks lovely when I’m standing, may not look professional when I’m seated. Male or female, check out other participants’ attire to harmonize overall appearance. For samples of color combinations, please visit Plays on Color.

CALLING FOR ATTENTION
~ Event organizers may generate Media Releases, as can you—in your hometown and locales where you’ll appear. Consider also sending out event follow-up releases, to encourage members of the media to seek you out.

~ Add a news page to your author website and blogs that highlights your travel.

~ Social media can be more important than traditional media.  Publicize where you’ll appear with contact information. If your events aren’t open to the public, announce cities where you’ll be.

~ Take event pictures [book in hand] for immediate release and future marketing materials—asking permission to use images featuring other people.

TRAVEL CONSIDERATIONS
~ Ship books and some marketing materials in advance when possible.

~ Allow one day for rest and preparation prior to your event.

~ Purchase travel tickets permitting change of schedule.

~ Plan ground transportation minimizing strain on you, as well as cost.

~ Hotels often provide airport transport, valets, safes, and restaurants. Private hosted accommodations lessen privacy.  A B&B may be appropriate when driving.  

~ Financially, notify credit card institutions you’re travelling. Obtain cash for tips. Determine if you need a tax or sales license. Decide whether to accept credit cards, electronic payment, and/or cash for sales.

~ Carry emergency clothing, accessories, medicines, and toiletries in hand-held luggage, in case checked bags fail to arrive.

~ Personally carry hardcopy masters and electronic files for reproduction.

~ Dress to attract attention while travelling—name badge, book image, and business cards at the ready!

SET YOUR STAGE…WHEN YOU CAN
~ Place a banner or picture on podium front.

~ Check lights, sound, and projection equipment.

~ Position speaking materials, large watch, laser pointer, pen, props, travel mug with slightly warm water.

~ Display signage, marketing materials, books, handouts, and sign-up sheet for future event notifications near the entrance—manned when possible.

~ Be aware that electronic projections often fail because of file format incompatibility between source and venue operating systems and versions of software.

~ Maximize visibility of necessary folders and files.

~ Carry backup hardcopy of your presentation for you and handouts of primary points for your audience.

BEFORE, DURING & AFTER PERFORMANCES
~ Warm up vocally and physically.

~ Provide your bio and a short introduction to event organizers.

~ Pace yourself…allow time for Q&A to maximize audience interaction.

~ Conclude with an inspiring thought. I often hold up a pin with a single word appropriate to my message…

~ Make periodic eye contact with your audience. Let attendees feel you care about them individually.

~ Sending gracious Thank You cards/gifts helps maximize an event’s long-term branding value. Carry mailing labels, packing supplies, and postage.

For more ideas to maximize being memorable, see Wearing your Brand at my marketing website.

Wishing you the best in your creative ventures,
Jeanne Burrows-Johnson, author, narrator, and public speaker

Public Speaking to Enhance Branding coming…

I’m pleased to announce that on September 7, 2018, the third blog on the benefits of PUBLIC SPEAKING will be featured on the website of Hometown Reads, while I’m visiting my own hometown of Portland, Oregon. Once I’m home, the original, longer version of the piece will appear right here!

While I’m in Portland, I’ll be addressing a combined meeting of mystery book clubs, plus students at Woodrow Wilson High School, from which I graduated 50 years ago! I can’t believe five decades have passed since I was fortunate to attend the accelerated classes in English and Social Studies that inspired later studies as well as my writing.

I’m honored to announce that Murder on Mokulua Drive [the second book in the Natalie Seachrist Hawaiian mystery series] has been nominated as one of six finalists in the fiction category of the 2018 Arizona Literary Excellence Awards!

Thank you so much for your interest in the series and my other projects! And, don’t forget to drop in at my author website, where you’ll find some delightful recipes for your next adventure in sampling Island cuisine…

Wishing you the best,
Jeanne Burrows-Johnson, author, narrator, and public speaker

 

 

 

Public Speaking II

All the World’s a Stage
The success of any branding program rests on harmonizing the look, sound, and feel of all of its elements!  That includes the setting in which an author appears. And while you may not be able to control every aspect of the physical environment of your presentations, you can enhance the positive impact of some aspects to boost the effectiveness of your overall book marketing program.

The Venue
If you have never spoken at the venue, you’ll be relying on the event’s organizers to provide the correct information regarding lighting, voice amplification, and projection of materials you’ll utilize to highlight your speaking points. In addition, they’ll be scheduling the podium, table, and/or chair from which you’ll speak.

If possible, visit the venue in advance of the event. While this may be easy in your home town, it can be impossible when you’re working in another city [let alone country]. Therefore, it’s good to arrive a day in advance of your presentation. If you’re lucky, you will be delivering your remarks at the hotel in which you are staying.  As this is seldom the case, travel with the basics you require to be effective.

From a Stage or…
Depending on your height and weight, and position in relation to the audience, you may need to modify your hair, clothing, shoes, and/or accessories to maximize your facial and overall visibility. Speaking engagements often occur in rooms with a stage that is at least a step above the floor on which the audience is seated. This enhances your visibility as a speaker, but it means you must look good from the top of your head to the bottoms of your shoes. And although many stages are carpeted, older wooden or tiled stages may have uneven surfaces, for which you will require sturdy and slip-resistant footwear.

Solo Performance
Sole presenters in a public venue usually have access to a podium. Free-standing or table top, it should offer sides that mask your script, notes, watch, and other items you may need to reference. Unless a free-standing podium is constructed of a tubular frame, it is probable that you’ll be visible only from your chest up. That gives you more flexibility in your stance and movement of your feet. If the podium is comprised of a hollow frame, or positioned on top of a table that has no tablecloth, you will not have that luxury.

Whispers to Screams
The quality of your natural speaking voice can be either an asset or detriment in public speaking. Depending on your audience, even the strongest of voices expressed in the wrong tonal range can be hard for some listeners to hear properly. Many podiums are set up with a microphone fixed in position. If you learn you’ll be using a hand-held mic, you may want to obtain a small stand in order to free your hands for gesturing, pointing to overhead projections, etc. Having said this, I must note some presenters like to speak off the cuff rather from written material and prefer a hand-held or wireless mic so they can roam freely—sometimes even moving within their audience.

Be aware that the effectiveness of the microphone you use [especially lavaliere or headsets] can depend on your neckline, arrangement of hair, and any chain or necklace you wear. Also consider that dangling earrings and loose watches or bracelets can interfere with sound projection.

Having a strong voice may lessen the need to provide your own electronic equipment. However, if you are embarking on a lengthy tour, you might consider acquiring sound equipment that can make you more independent of the facilities in which you appear—if it is compatible with the speakers to which your equipment will be connected. In making such a decision, you will want to seek the input of an electronics specialist.

Inviting Displays
Will you be able to set up a display that greets and enlivens your audience? At the minimum, you should be able to drape a banner over the front of a podium [using double sided tape, if nothing else]. I carry the banner from the release of Prospect for Murder, first of the Natalie Seachrist Hawaiian mysteries. I also travel with varied sizes of boxes on which I can place color-coordinated tablecloths to create heightened surfaces for displaying signage, products, and handouts. And I carry stands of varying proportions to maximize visibility across a room. Do be cautious about displaying valuable items which could disappear…

Enlargements of colorful book covers, pictures of previous appearances, and banners with both your image and the works you’re presenting make a wonderful background for highlighting sales sheets, future project descriptions, and business cards. Since Murder on Mokulua Drive has an embossed jacket front, I present it on a stand, as well as on the table top to invite people to pick it up.  If there is a theme to your work, you can add decorative items that reinforce that reference. As most of my work centers on Hawai`i, I display a shell lei or two, a golden fish business card holder, and tablecloths that harmonize with my book cover colors.

Ensuring You have What You Need
If you’re speaking in your home town and have checked out the venue, you’ll know what you need to carry with you. The one thing that may affect your preparations is a change in the size of your audience, thereby impacting the number of books and handouts required. When traveling to a long-distance destination, you may be able to send a box ahead to a friend, colleague, or the hotel in which you will be staying. Regardless of whether that is an option, strategize the items that you should carry personally, rather than check into a luggage compartment.

I recall my gratitude for arriving in Hilo (after flying back from the U.S. mainland) two days in advance of a performance of Scottish Highland Dancing, since my costumes remained in Honolulu by mistake. I now keep the following items with me personally when traveling to author appearances: memory sticks and a master copy of materials needed for display and distribution; one copy of pertinent books and project samples; one small tablecloth and a shell lei to personalize a display; one copy of a short biography; two 3 x 5 inch cards with an introduction of me and my presentation; a brass name badge and any pertinent professional badges; a beautiful artificial orchid for my hair; and, one elegant jacket to dress up even an emergency wardrobe purchase if my luggage does not arrive with me!

This is the second of three discussions of Public Speaking Engagements.My next blog will address the ways in which public speaking engagements can enhance your branding as an author, and will be featured at Hometown Reads .

Wishing you the best in your adventures as an author or other creative professional,
Jeanne Burrows-Johnson, wordsmith and design consultant

Tips on research, composition, and marketing your work are available at Imaginingswordpower.com.

To learn more about my projects, please visit my author website at
JeanneBurrows-Johnson.com.

 

 

 

BOOK SERIES ADVENTURES

This blog first appeared on the Hometown Reads website [https://HometownReads.com], which I highly recommend to both readers and authors seeking to learn more about the art and business of publishing books!  Just click https://hometownauthors.com to view a variety of articles from member authors…

You’ve published a book series!  A true accomplishment, regardless of whether you planned it or not.  But while you were promised great things would emerge at this point in your writing career, you are facing a few challenges.  Allow me to tell you about issues I’ve confronted during publication of Murder on Mokulua Drive, the second Natalie Seachrist Hawaiian mystery

Elemental Consistency
Beyond avoiding copyright violation in the chapter-opening quotes I use, I guard against repetition.  During pre-publication review of Murder on Mokulua Drive, I discovered I’d reused a quote from Prospect for Murder.  My records of aphorisms now indicate when and where a quote is used.

Character and locale Parity
Initially, I had a male protagonist.  Whoops…my writers’ salon found that “voice” more appropriate to a woman.
Names, their spellings, descriptions, and pronunciation must all be checked.  Imagine my chagrin in realizing I’d changed a name’s pronunciation mid-way through PFM’s audio edition!
While my protagonist thinks in whole words, she speaks with contractions.  I now begin each book by reviewing my chart of persons, places, and their characteristics. 

Plurality
Promotional text highlighting aspects of a single book must encompass each title in a series.  Having multiple titles often means having different editions.  For PFM, I had hardcover, softcover, Ebook, and physical and digital audio editions. MOMD is currently available in only hardcover and Ebook. Softcover and audio references (like “Audible.com”) are omitted when describing the second book.    

Presenting Yourself
If you have a publisher or literary agent, they may have guidelines for presenting yourself personally, online, and in traditional and social media. If you’ve never been in the public eye, you may be grateful for suggestions about wardrobe, hair, accessories, and makeup [yes, men sometimes require makeup].

What you say and how you relate it will shift depending on the media or venue.  I’m not suggesting you become a shape-shifting chameleon, but envisioning each audience helps you see yourself as they will.

Marketing Yourself
Regardless of who directs your marketing, examine media kit samples to see what you should prepare.  This will include bios, photos, sample media releases, and relatable stories, covering:
~  Background [family, education, career]
~  Daily Life [home, work, writing locale, pets, hobbies]
~  Writing Methodology [research, writing, editing]
~  Influential People [affecting your work and life]
~  Author Experiences
~  Changes in Your Writing

Describing Yourself
Were you initially described as a debut author? That’s no longer relevant.  What other life changes will impact your self-description.  Are you in a new professional position?  Where do you live, or travel for research, sales, and presentations?   

Elastic Promotional Text
Periodically (and in varying length), you’ll need to restructure text for:
~  Media releases about books, awards, appearances
~  Bios for ads, event programs, introductions
~  Submission of your work for reviews and contests
~  Website discussions of your life and authorship
~  Social media posts, comments, and event announcements

Welcoming Images
Gather images to stimulate the interest of colleagues, readers, listeners, and the general public including:
~  You and your surroundings
~  Events in which you participate
~  Images attracting your interest
~  Organizational and community involvement
~  Images relevant to characters, scenery, and activity in your writing

Designing Inviting Websites and Blogs
Working alone or with a web master, there are many aspects to consider.  First, you may have a website from before becoming an author. Some elements may be recyclable.  With bios, book synopses, and pertinent images available, much of your material is ready for upload.  You just need to weave it all together to appropriately reveal you and your work.  Consider:
~  Styles appealing to your target market [realism, art deco, country kitch…]
~  Colors [you like and wear; those describing your work]
~  Shapes reflecting your style and work [linear or curved]
~  Textures, natural or man-made [wood, silk, metal, stone, plastic]

Final thoughts?  Well, there’s nothing final about the process of writing…or of marketing your work.  As with your compositions, keeping electronic and hardcopy samples of your promotional material, will help you shape attractive representations of your unfolding life’s work! 

Wishing you the best,
Jeanne Burrows-Johnson, wordsmith and design consultant