Tucson Festival of Books 2022

The Tucson Festival of Books is this weekend (March 12-13), on the campus of the University of Arizona. This is a great opportunity for readers to meet many authors! Unfortunately, due to COVID, I will not be present, but my fliers and bookmarks will be at Tucson Sisters in Crime booth (#427) and the Arizona Authors Association booth inside (#223).

If you aren’t able to attend, look into book events in your area!

I would love to see readers, listeners, authors, and organizations support local libraries, even those in hospitals and at facilities like the Veterans Administration…weather, fire, and war have caused many libraries to need our help…contact them to learn how you can support them!

Aloha, Jeanne

 

INTERVIEWS: Written and Audio

OPTIMIZE YOUR AUTHOR INTERVIEWS!

Written or audio, interviews are a wonderful opportunity authors to communicate with their readers, listeners, and the general public

WRITTEN INTERVIEWS
We are fortunate when asked to give an interview without any effort on our part. Like several of my promotional opportunities, my first interview as an author was arranged by my publisher, Geoff Habiger of Artemesia Publishing. It was with Lorna Holland, The Writing Greyhound, a books and lifestyle blogger in Northamptonshire, England. Interview: Jeanne Burrows-Johnson,” was a chronological look at my background and the beginning of the award-winning Natalie Seachrist Hawaiian Mysteries. Like most interviewers, Lorna was interested in the process of my writing, the progression of my authorship, and the publishing process, as well as the essence of Prospect for Murder. You can read her current work at The Writing Greyhound.

Recently, I was delighted to have a written interview released the day before my 71st birthday. It was based on questions posed by Naomi Bolton of ManyBooks.net. This interview focused on Murders of Conveyance. Publication was scheduled to coincide with the special $.99 pricing on the eBook edition (valid until February 22, 2021), on several internet book retailers. “Jeanne Burrows-Johnson – Visions, False clues, Murder and Hints of a Priceless Treasure” is based on my responses to questions posed by Naomi Bolton, who was especially interested in the convergence of two murders separated by sixty years, a Honolulu scavenger hunt during Chinese New Year, and a hidden jade artifact.

The interview also explored my writing methodology, expansion of the series with Yen for Murder (the fourth completed book), and my current volume, A Spineless Murder. I was especially pleased to be able to discuss Conversations with Auntie Carol, Seven Oral History Interviews with Caroline Kuliaikanu’ukapu “Wilcox DeLima Farias—a project nearing completion after twenty-five years.

AUDIO INTERVIEWS
When I was a young adult working in the performing arts, I sometimes recorded promotional pieces for plays and other events. Today, audio books, podcasts, and even drive-time radio programming, have heightened the popularity of audio interviews in numerous forms. As an author, I began giving talks and audio interviews with the publication of Prospect for Murder in 2016. My initial author audio interview was hosted by Rob Wesson on “The Professionals’ Round Table,” (with the Empire Broadcasting Group). This program highlighted myriad business professionals and I was glad to discuss the essence of my work as a branding and marketing consultant and the transition to being an author of fiction. Click below to hear this interview…

Twice I have been invited to discuss my authorship with Traci Halesvass who hosts “Write on Four Corners” on KSJE. As a retired New Mexico college English instructor, she takes particular interest highlighting the works of authors in the Southwest. Her congenial pace and curiosity about her guests welcomed me to an in-depth conversation about my developing career in mystery fiction from Prospect to Murder to Murders of Conveyance

March 6, 2019:
https://www.podbean.com/media/share/pb-4efvz-a9b920

October 23, 2019:
https://www.podbean.com/eu/pb-dwzci-c12784

ADVERTISING VIA INTERVIEWS
Sometimes it is expedient to pay to be interviewed on commercial programming. Such was the case in 2020, when I was preparing for the Tucson Festival of Books. At that time, I scheduled an interview on “Networking Arizona” (KFNX, Phoenix) hosted by Carol Blonder. I was especially pleased that a replay of the segment was scheduled for the middle of the Festival. Unfortunately, the Festival was cancelled, and I later learned that the program had not boosted sales of any of my books. If the Festival had occurred, it might have been a stimulus to potential attendees.

At this time, we are all anticipating that there will be a turn-around in the health of peoples around the world…and a greatly needed uptick in the economy. This will mean a widening of opportunities for in-person activity. Within a year, authors should be able to schedule public book signings and discussions of their work. That will make interviews beneficial, regardless of whether they are by invitation or paid advertisement. Also, it is important to remember that the benefits of advertising and other marketing are accumulative…you can never really know how an event impacts the reader, listener, or viewer over time. It used to be said that a potential customer had to have about six interactions before they would conclude a transaction. You now have to multiply that number at least twice!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

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PROMOTION IN QUARANTINE

Cost-Effective Promotion to Advance Your Brand!

The year 2020 came, threatened to conquer the world, and departed. No one I know was left unaffected personally, or professionally. Fortunately, there are signs that conditions in American politics and economics are improving. Sadly, global health is not. For the time being, quarantine from the pandemic remains a necessity, at least for those of us who are older. And even if we venture forth, safety precautions must be observed that preclude much personal interaction. The following blog addresses promotion for authors, but the principles are applicable for marketing many products and services.

REFINING OUR BRANDS
As we move forward in this year, re-examining our status and brand as creative professionals is vital. One of my challenges as an author centers on labelling the genre in which I work. My informative books embrace elements of classic literary fiction. And although the genre of “mysteries” obviously defines the core of my Natalie Seachrist Hawaiian Mysteries, the issue of selecting an appropriate sub-genre is difficult. Some, such as “police procedural” can be eliminated immediately, as my protagonist is a semi-retired journalist. Since my books do not feature profanity, sex, or overt violence, the term “cozy” is generally applied to my books.

Unfortunately, that sub-genre often connotes a simplistic tale with little substance. So, what sub-genre incorporates the protagonist’s breadth of visions, the emphasis on history, detailed multi-culturalism, depth in character relationships, and passages of stylistic prose? Suspense? Paranormal? Historical fiction? Romance? At this point, the general category of “mysteries” remains most appropriate. It’s nice to observe that in Hawai`i, my work is placed in the Hawaiiana section of libraries and bookstores.

MOVING YOUR BRAND FORWARD
Once you have examined and possibly refined the elements of your brand, it is time to determine how you can best promote it in the current and as well as prospective marketplace. You might begin by asking how you normally present yourself in marketing and promotional projects. Do you strongly feature yourself? Perhaps, if you are an author, your protagonist the key element. Like me, the environment in which your stories take place may be dominant.


EXAMINING OUR OPPORTUNITIES
When cost is not an issue, there are myriad advertising options. I’m lucky that much of the promotion of my books is taken care of by my publisher. However, in this tight literary market, I am expected to undertake many aspects of promotion. With three titles in the NS series, I sometimes team with Geoff Habiger of Artemesia Publishing in marketing projects.

As sales and promotion via brick-and-mortar stores and events have been reduced by the pandemic, opportunities afforded by the Internet are increasingly impactful! As I observed in my last blog in the summer of 2020, the success of this type of marketing can be amplified by entrepreneurs of every type. The primary challenge is selecting among the prospects that are appropriate for maximizing outreach to our target audience. The following are some of the cost-effective avenues from which I choose.

~ Book Reviews. Whenever a new book is published, I [or my publisher] submit it for reviews. Traditionally, some of the venues for doing so have more stature than others…either because of the longevity of their existence, their current popularity. For nearly 90 years, Kirkus Reviews have been the hallmark of respected review of published material. While the cost of their services may be considerable, they have remained the most respected in their field. In addition to providing reviews, they offer opportunities to promote publications highlighting text from their reviews of the material. The above ad will soon appear in the Kirkus eMail Newsletter which is directed at a substantial list of subscription recipients.

~ Professional Associations. There are many local, regional, national, and international groups that authors and other creative professionals may choose to join. Some are more appropriate due to the genre in which one works. Which are best for you? Those that are prestigious or least expensive? What opportunities do they provide to their members: educational programming to expand their members’ knowledge and proficiency; invitations for the public to examine member websites and social media pages; the ability for members to directly post links to their websites, social media, podcasts, or other On-line presence? Another important consideration is whether an organization participates in events to meet current and potential clientele?

~ Contests and Awards. National, regional, and state organizations abound with the chance to enter author and artist creations for evaluation and award. Unfortunately, I do not write short stories, which are often the basis for writers’ contests. I have learned that there are opportunities for submitting initial pages of my books. Not long ago, my publisher and I entered two of my books in a book-to-film contest. This meant that we were able to split the cost which benefitted both of us. While we did not win, we did receive useful evaluations. What I learned from the experience is that my work is unlikely to appear on the big screen, it may be appropriate for small screen stand-alone or serial presentation.

~ Websites for Authors and Readers. There are many websites in which both readers and authors can participate…free but often requiring becoming a member. In addition to providing space for book covers, descriptions, reviews, and links to facilitate sales, some websites [both public and via membership] invite authors to submit articles and blogs for the benefit of both authors and readers. I periodically offer commentary to Hometown Reads [Coloration for Authors and Public Speaking to Enhance Branding] and Authors Den [where you’ll find articles and poetry in addition to information on my books]. Such sites sometimes offer opportunities to sell books at a discounted rate during special promotions. They may also provide low-cost advertising events.

~ Book and Art Shows and Fairs. This may be the most expensive form of promotion in today’s suggestions…but far less than long-term advertising. A quick check on the Internet will yield lists of book fairs across the country…and the globe. Local and regional websites of media outlets offer event calendars for book and art shows. Depending on where you live, such events may have been suspended for the time being, but virtual events may still be open for your participation.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

For further discussion of branding and marketing see:
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

 

EVENT DISPLAYS

The frames of books, written and spoken, should move us all!

DESIGNING A MEMORABLE AUTHOR’S DISPLAY 

This year began with new technical and artistic challenges, ranging from the computer I mentioned in my last post to creating visual elements for events. My latest project is refining my displays for book fairs and other opportunities to visit with current and prospective readers. This has led to revisiting several artistic standards. One would think these issues had been solved at the onset of my event planning long ago…

WHERE TO BEGIN
 Images of the Natalie Seachrist Hawaiian Mysteries are my starting point for most visual projects these days. Even when I’ m introducing other projects, the center of my public interaction is this series.

EVENT DISPLAY ISSUES
Most of the events in which I participate feature displays on at least one half of a rectangular luncheon size table, approximately six to eight feet in length and two feet in width. In the past, that has meant utilizing small posters, about 11 x 17 inches presented on tri-legged frames of wood, metal, and/or acrylic. These images have centered on a single book or project, which has meant an ever-growing number of items over the last few years. Even when I diligently refresh my tablescape during an event, by the end of a day there has been an accumulation of clutter.

With the current trio of titles within my mysteries, I decided that 2020 would be the year to introduce a fresh look. One that could be maintained easily throughout a day I have the opportunity to greet current and potential readers—or even organizations that might like me to present a motivational talk or seminar. With increasing emphasis on personal marketing, this seems especially prudent!

I began this undertaking by examining the books and other materials I want to present, as well as the decorative touches that visually present the Hawaiian Islands. The books themselves are offered in both hardcover and softcover editions. Accompanying signage is needed to highlight eBook and audible editions that are available at various online and brick-and-mortar locations.

FINDING DISPLAY MATERIALS
A visit to a local store fixture outlet fulfilled several of my desires.
~ Acrylic stands for over-sized postcards, bookmarks, and business cards
~ Clear plastic sales bags that display my book covers
~ Colorful bags for customers wishing to present gifts
~ A three-tier acrylic stand to hold three or more books per shelf

This last item is proving especially useful. While I am concerned about the stand’s fragile material, I find it preferable to the heavy weight of metal and wood alternatives I have been using. Properly wrapped, the stand will be easily transported to distant locales, such as the Hawai’i Book and Music Festival. Best of all, regardless of the surface on which the stand sits, my award-winning book covers shines brightly upon it!

SIGNAGE
I found myself staring at signs in every direction of the showroom. From the front door to the walls and counters, display cases and bins, text and images alerted me to the joys of an array of “toys” for introducing my products…and myself. Hmm. In the past I’ve simply enlarged book covers, matted them on gold cardstock, and laminated them.

But this is 2020. Something sturdier and more elegant is desirable. With a trio of primary products, a triangle seemed most appropriate for the 18×24 poster I was planning. My next question was sequencing. Should I place the books in chronological order? Or, should I emphasize the last publication.  Because that book, Murders of Conveyance, recently won First Place of Fiction Adventure-Drama in the 2019 New Mexico-Arizona Book Awards, I opted for the latter option.

Murders of Conveyance

FINALIZING THE POSTERS
Now we turn to the details that took several days to finalize. I considered colors and textures for a background. Eventually, I realized that the jewel tones of my book jackets scream out for the classic jewelry store option of simple black. The issue of fonts also arose. In short order, my wonderful artist, Yasamine June, sent me the necessary information to present promo text in the same font as that on the book jackets.

Initially, I was delighted with my creation. The image of each book sat on a black background with harmonizing text in gold. But somehow the overall image was incomplete. Then, as I stared at each volume in the series, I experienced an ah-ha moment. What was missing was the lovely gold framing I had had Yasamine design for me. It is based on Hawaiian heirloom jewelry, and features a hibiscus flower in each corner!

After a wonderful feeling of accomplishment, I remembered there might be events for which a larger poster [22×36 inches] might be appropriate. So, I increased the size of my images and text and added book reviews!   

INTRODUCING MY NEW DISPLAY
On March  14-15, 2020, I had planned to unveil my new look at the Tucson Sisters in Crime Booth at the Tucson Festival of Books. I envisioned the larger poster mounted on a grid at the back of the tent, with the smaller one being positioned on the top tier of my acrylic stand, with the series’ books framing it. I would complete the new tablescape with a few battery-operated lights, shell leis, and a gold palm tree! Unfortunately, due to the cancellation by leading authors facing travel challenges caused by the Coronavirus, the Festival was cancelled…

Fortunately, on Sunday, March 22, I’ll be introducing myself at a Meet & Greet at the front of the Tucson East-side Barnes & Noble Store [5130 E. Broadway Boulevard] from Noon – 4:00 p.m., WHICH SHOULD BE RELATIVELY SAFE, AS IT’S NEAR FRESH AIR. I’d love to meet you if you’re in the area…otherwise you will find pictures on my Facebook personal and professional pages, as well as my next blog…UPDATE: THE MEET & GREET WAS ALSO CANCELLED…

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design ConsultationYou might also want to check out some of the items mentioned in the post blog on book promotion and evolving art.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

WIN CAPS AN EXCITING YEAR

Murders of Conveyance takes First Place for Fiction Adventure-Drama!

Award-winning Murders of Conveyance

What a memorable year 2019 was! It seemed like yesterday when I returned from my Autumn 2018 trip to Portland, Oregon, and began looking ahead to the spring 2019 Tucson Festival of Books. Although I was caught by a second round of flu at the beginning of summer, I managed to complete several projects, and even win an award!

2019’s MAJOR EVENT
~
I was delighted to present the hardcover edition of Murders of Conveyance at the Tucson Festival of Books [one of the largest book fairs in the U.S.]. In November, I was honored to have this third Natalie Seachrist Mystery win First Place for Fiction Adventure-Drama in the 2019 New Mexico-Arizona Book Awards! It even inspired my to send out a news release.

ADDITIONAL HIGHLIGHTS
~
I redesigned my author website with an expanded offering of Island Recipes and the addition of Tales of Tucson. I also rebuilt the Imaginings marketing tips website, with greater linkage to my author site. Are YOU providing both internal and external hyperlinks in your websites and social media pages? It’s a great way to invite visitors to all of your platforms for self-introduction!

~ A new professional page on Facebook is allowing me to more fully reach out to friends, colleagues, and readers. When you have a piece of news or a new feature on one of your online sites, share the information everywhere! I direct FB friends and followers to drop in at my websites whenever I have uploaded new information or recipes.

~ A shortened version of one of my blogs,Coloration for Authors,” was featured on the Hometown Reads website, which unites the interests of both authors and readers! You can read the original version of the blog at https://hometownauthors.com/book-marketing-tips/coloration-for-authors/.

~  Traci Halesvass interviewed me on Write on Four Corners,” which airs on San Juan College’s radio station KSJE, a New Mexico affiliate of Public Radio International. You can hear our conversation at https://www.podbean.com/eu/pb-dwzci-c12784.

You’ll also note that I’ve upgraded this blog to include more color, images, and selected audio samples from my work, as well as that of co-authors of Under Sonoran Skies: Prose and Poetry from the High Desert.

~ In 2019 I launched my first paid news release. Depending on the work you perform, you might want to consider this means of promotion through cost-effective packages of interviews and ads.

PLANS FOR 2020
With the announcement of the award, I’m currently updating marketing materials. And, with Microsoft discontinuing support for Windows 7, I’m now backing up all of my electronic files in preparation for installing a new computer. Fortunately, by having my computer custom built, I’ll be able to view my programs as though they were operating in Windows 7. One note of caution, no matter how many forms of backup you utilize, something can go wrong. So consider printing samples from your most important projects!

Although the New Year is opening with a focus on computer issues, I’m hoping to participate in an event with fellow author and artist Beth Surdut soon. And, in mid-March, the Tucson Festival of Books will again feature heavily in my schedule, as I anticipate being present in the Tucson Sisters in Crime booth on both days. Later in the year, I am planning a major trip to Honolulu to participate in the Hawai`i Book and Music Festival…and unite with a few friends and readers!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

AUDIO BOOKS 1

The award winning first Natalie Seachrist Hawaiian Mystery

Audio Books and Other Recordings… 

Like many authors, I write both fiction and non-fiction, in essays and articles, as well as books. In addition to Prospect for Murder (the first Natalie Seachrist Hawaiian Mystery) and the anthology Under Sonoran Skies Prose and Poetry from the High Desert,  I have periodically recorded interviews about my writing. Unfortunately, while reshaping my author website and ImaginingsWordpower.com, (my branding and development site), I discovered the new website building system does not allow  embedding audio files directly from my desktop. Therefore, I have to place audio files in appropriate blogs, inserting website hyperlinks to connect readers to those blogs. Accordingly,  you will find samples from PFM and USS below. Also, a lighthearted  article, “Yuletide in Tucson 1876,” is available on the post Website Renewal, which also provides an audio player.” 

While you may not have recorded samples of your own authorship, I offer the following background of the development of Under Sonoran Skies, Prose and Poetry from the High Desert in hope that it may help you on your own creative journey. [If you would like further information on this project, you can read about it on my author website.  The six-author anthology [published in hardcopy, audio and eBook editions] was one of the top 50 picks of 2012 by Southwest Books of the Year.

HARMONY
I believe an invaluable issue in compiling any anthology is establishing harmony among the authors’ personalities, skill sets, and voices. Fortunately, the co-authors of USS had become acquainted in attendance of writers’ salons for a couple of years. 

MY CO-AUTHORS
~  Bill Black, a magician, poet, prosaist, storyteller and MC, who has published numerous books and has been featured in regional and international magazines.  His current works may be found at his author page on Amazon.com

~  Susan Cosby-Patton, retired language arts instructor and poet who is published regionally and nationally. 

~  Kay Lesh, PhD,  educator and psychotherapist who authors professional articles and books and will soon be publishing a collection of short mysteries as well as a memoir. 

The late Reverend Patricia Noble, an author, educator, and speaker who aired radio essays and published journal articles. 

The late Larry Sakin, a political writer, radio talk show host, and green energy entrepreneur active in civic and literacy projects.

OUR COMPLEMENTARY WORK
Over time, we became familiar with the depth of our fiction and non-fiction work and recognized our complimentary voices. This led to a book of eleven themed chapters of poems, short stories, historical articles, and reflective essays.  Our intention was to allow readers to work their way through the book sequentially, or select from varied  subjects. 

The topics of our assembled pieces include: animal companions; business; the environment; history, mythology, personal relationships; phases of life; philosophy; politics; and, war. As most anthologies address a single theme, you may be wondering how we knitted the book together. We began by grouping our disparate works by topic and then placing them in chapters. Imagine our delight when Patricia recognized the synchronicity of flipping the words in the titles of our first and last chapters, “Visioning the Craft” and “Crafting the Vision.”

INDIVIDUAL ASSIGNMENTS
Production work was apportioned based on experience and interest. Because Kay possesses a well-modulated voice, we asked her to record the front piece material and chapter headings. Susan had been involved with the fabrication of other publications. Therefore, she undertook text layout to meet the requirements of hardcopy and Online production.  We also benefited from the breadth of Bill’s technical knowledge and Patricia’s grammar checking.

While Larry obtained most of the art images in the book, I addressed the overall design. This included utilizing a sunset image shot from my back lānai for the cover, and folio art to frame pagination. Because of my work in historical projects, I also undertook preparing a comprehensive index. 

THE AUDIO EDITION
As the majority of our group had performance experience, we immediately decided to produce an audio, as well as a written edition. We were fortunate that Larry had been working with Jim Waters of Tucson Waterworks Recording for several years. With confidence in both the man’s technical and directing talents, it was easy for each of us to enter the studio for one or more recording sessions. Once Jim had the raw material, he was able to smooth out differences in speed, cadence, and tone.  His final work was to prepare our audio files in several formats.

IN SUMMATION…for now
Was our work perfect?  I don’t believe so, but I hope we have met our listeners’ expectations of a work addressing multiple subjects in truly varied voices.  You will be the judge of the strengths and weaknesses of the few areas of consideration I’ve raised in this brief project overview. 

I think my greatest advice to you is to consider the individual gifts of anyone involved in such a project. This means being aware of yourself, as well as those with whom you are working. A well-produced audio book can generates income.  It is also a wonderful way of enhancing recognition of your brand and introducing your work to a greater audience!

Please be aware that the voices you’ll hear in USS vary. And I’ll admit  that not all of us would be appropriate to undertaking the reading of an entire book. Finally, none of us would suggest publishing a work in any form without the input of other established authors, let alone a professional editor and perhaps a performance coach….

Now without further ado, here are a few audio samples from Under Sonoran Skies, Prose and Poetry from the High Desert. I hope you’ll enjoy these selections and understand why it’s my pleasure to continue working with these talented authors.

The Bourbon Eulogy by Bill Black
Prologue to Prospect for Murder by Jeanne Burrows-Johnson
As a Jewel in the Crown by Susan Cosby-Patton
Cookie Time by Kay Lesh

I hope you’ve enjoyed this brief introduction to one of my favorite projects!  I have kept notes on the processes that I have undertaken in recording my writings as well as experiences in oral history projects. At some point, I will assemble them into another blog, if not a self-help book. For additional notes on my preparation of scripts for public speaking and recording audio projects, you might like to visit Public Speaking 1.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

SUCCESSFUL COVER ART

SUCCESSFUL TEAMWORK YIELDS WINNING ART!

Successful cover art is the product of teamwork. In November 2018, Murder on Mokulua Drive [the second Natalie Seachrist Hawaiian mystery] won several awards. Notably, it won Second Place for Published Fiction in the 2018 Arizona Literary Excellence Contest. This was due in large part to the superb editing of Viki Gillespie, who has helped to refine each of the books in the series. Like Prospect for Murder, MOMD also won First Place for Cover Art Design in the New Mexico-Arizona Book Awards, where it was also a Finalist in the Cozy Mystery Category.

 Let’s examine how the winning cover art for this series has been achieved…

TEAMWORK
Regardless of what you do in life, one of the major keys to your success is teamwork. Even when you are the primary producer of a product, you will be relying on the merchandise, talents, and skills of others. If you are an artist, you utilize a variety of products to create your art, and usually employ a framer to present your finished work to the world. Authors, whether self-published or working with a publisher, are likewise dependent on the output of others to finalize their creations. First, capturing their thoughts depends on a variety of manual and electronic tools. Succinct editing services are also required. Then there is the issue of layout, fortunately provided to me (along with overall publishing skills) by Geoff Habiger of Artemesia Publishing. Of course, he cannot complete his work without the final art designs brought to fruition by fine and graphic artist Yasamine June.

MY APPROACH TO ARTISTIC PROJECTS
While I possess some skill as a design consultant and can produce certain graphic art elements for marketing materials and my websites, I lack the tactile skills to produce truly refined artistic images. So where do I begin art projects? First there is the overall concept, generally driven by text I have already composed. For a book cover, the first consideration is determining the images that will evoke the essence of the story I need to highlight.

Fortunately, when I began writing the series, I composed timelines, chapter synopses, and descriptions of settings and characters. Even a cursory review of these elements reveals a list of those that may be appropriate to a book cover and supportive marketing materials. While some authors create new art for each of their works, I chose to present certain images with consistency including Miss Una, Natalie’s silent but fleet-footed feline companion and images like palm trees and ocean waters reflecting Hawai`i. In addition, I have conceived a recurring gold frame based on Hawaiian heirloom jewelry. I also utilize pagination folio art that I designed, and a gold hibiscus flower that Yasamine has refined. At the point that I have a list of elements that might be good for book jacket art, I begin roughing out a tentative layout in a graphic art software program.

ARTISTIC DEVELOPMENT
As I examine my list of suitable artistic elements, I manually draw a few pictures that fit the requisite portrait layout of a book cover—knowing that the final product can easily be converted to a square layout for an audio book. So where did the award-winning cover of Murder on Mokulua Drive begin?

First of all, Natalie’s life has shifted from a high rise in Waikīkī to a cottage in the beach community of Lanikai on the windward side of the island of O`ahu. Next was consideration of the fact that the murder in this story occurs at night. What does this add up to? A nighttime beach scene which includes the Mokulua islets, the moon, a palm tree, footprints in the sand, and Miss Una. Additionally, although I will not be completing the design, I try to allow space for the insertion of Titling in my signature Peignot font so that there will be no overlapping of images and text. Here is the initial layout I sent to Yasamine which was a rough copy and paste of elements I found evocative.

How did Yasamine’s magic polish this concept?

Since this is the second book in the NS mysteries, I had been through the publishing process for the series once. Additionally, I was able to draw on my experience as art director for the well-received multi-author anthology, Under Sonoran Skies, Prose and Poetry of the High Desert. For that project, I featured a picture I shot of the desert at sunset from my back lānai.

Whatever your artistic needs may be, I urge you to be involved in the process, even if you are unable to finalize the images yourself. The input you provide to a professional artist will ensure a product that reflects your own work and the goals you may be setting for future projects…Here’s a look at the before and after images for Murders of Conveyance, which was released in early 2019! As I edit this in April of 2021, I can happily report that this third book in the Natalie Seachrist Hawaiian Mysteries was a finalist for art and WINNER FOR FICTION ADVENTURE-DRAMA IN THE 2019 NEW MEXICO ARIZONA BOOK AWARDS!

As noted, the award winning book covers for the Natalie Seachrist Hawaiian Mysteries [as well as that for the forthcoming Conversations with Auntie Carol] were designed by Yasamine June. Her many talents include: Creative Direction; Fine art; Graphic Design; Illustration; Photography; Typography; and Videography. You can learn more about her at YasamineJune.com/about.


Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Further discussion of art is available at the following blog posts:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

PUBLIC SPEAKING, 3

PREPARATION FOR PUBLIC SPEAKING ENSURES QUALITY BRANDING! 

A shortened version of this third blog on using public speaking as a means for enhancing your branding identity first appeared on the website https://hometownauthors.com, which offers a variety of articles from guest authors of who are members of Hometown Reads. Before reading this blog, you may wish to review Effective Materials for Public Speaking and All the World’s a Stage. Today we’ll explore making these events more than a presentation of an author’s books, for public speaking can be one of the most important aspects of any creative professional’s branding program

FINAL PREPARATIONS FOR PUBLIC SPEAKING
It’s time to hit the road!  You’ve prepared for speaking opportunities by shaping marketing materials, bios, introductions, and handouts for varied audience.  Your media releases require only the details of Who, What, When, and Where You’ve verified venue features and obtained equipment necessary for this and future appearances.  

All you have to do is pack everything and hit the road…right?  Not quite.

PREPARING TO BE A STELLAR PUBLIC SPEAKER
I hope you’ve been vocalizing daily—in song [for those who can], vocal exercises, and oral readings.  Many events place a time limit on speakers, so timing readings can ensure completing your presentation with a generous Question and Answer segment.

Next, consider your appearance. You can’t lose weight quickly, but how are your hair, skin, and nails?  Do your clothing and accessories look good on you…and travel well? Perhaps you’ve worked with a stylist to determine your optimal color palette, hairstyle, clothing designs, and accessories to maximize expressing your personality…

Look professional, knowing you can remove a tie, loosen a collar, or remove a jacket. [See Resume and Career Tips.  Because my work centers on Hawai`i [especially with the Natalie Seachrist Hawaiian Mysteries], I wear dresses in tropical greens and jackets with Asian or floral designs.  Depending on the neckline, I affix a name badge (with magnet) and avoid necklaces (which can become uncentered).  To minimize distraction and sound interference, I don’t wear dangling earrings or loose bracelets.  I complete my theme with an artificial orchid for my hair—since fresh flowers don’t last through multi-hour events. 

So lovely to have my editor Viki Gillespie join me at a speaking engagement!

MULTIPLE PRESENTERS
Panel discussion speakers are usually seated at a table or in a semi-circle or line of chairs. Whenever you’re in plain view, be aware of your attire and stance…to insure you’re not providing a less-than desired floor show! A dress that looks lovely when I’m standing, may not look professional when I’m seated. Male or female, check out other participants’ attire to harmonize overall appearance. For samples of color combinations, please visit Plays on Color.

CALLING FOR ATTENTION
~ Event organizers may generate Media Releases, as can you—in your hometown and locales where you’ll appear. Consider also sending out event follow-up releases, to encourage members of the media to seek you out.
~ Add a news page to your author website and blogs that highlights your travel.
~ Social media can be more important than traditional media.  Publicize where you’ll appear with contact information. If your events aren’t open to the public, announce cities where you’ll be.
~ Take event pictures [book in hand] for immediate release and future marketing materials—asking permission to use images featuring other people.

TRAVEL CONSIDERATIONS
~ Ship books and marketing materials in advance when possible.
~ Allow one day for rest and preparation prior to your event.
~ Purchase travel tickets permitting change of schedule.
~ Plan ground transportation minimizing strain on you, as well as cost.
~ Hotels often provide airport transport, valets, safes, and restaurants. Private hosted accommodations lessen privacy.  A B&B may be appropriate when driving.
~ Financially, notify credit card institutions you’re travelling. Obtain cash for tips. Determine if you need a tax or sales license. Decide whether to accept credit cards, electronic payment, and/or cash for sales.
~ Carry emergency clothing, accessories, medicines, and toiletries in hand-held luggage, in case checked bags fail to arrive.
~ Personally carry hardcopy masters and electronic files for reproduction.
~ Dress to attract attention while travellingname badge, book image, and business cards at the ready!

SET YOUR STAGE…WHEN YOU CAN
~ Place a banner or picture on podium front.
~ Check equipment–lights, sound, and projection.
~ Position supplies for speech–large watch, laser pointer, pen, props, travel mug with slightly warm water.
~ Set up display near front of entrance–signage, marketing materials, books, handouts, and sign-up sheet for future event notifications. Man display when possible.
~ Be aware that electronic projections often fail because of file format incompatibility between source and venue operating systems and versions of software.
~ Maximize visibility of necessary folders and files on or near podium.
~ Carry backup hardcopy of your presentation for you and handouts of primary points for your audience.

BEFORE, DURING & AFTER PERFORMANCES
~ Warm up vocally and physically.
~ Provide your bio and a short introduction to event organizers.
~ Pace yourself…allow time for Q&A to maximize audience interaction.
~ Conclude with an inspiring thought. I often hold up a pin with a single word appropriate to my message…
~ Make periodic eye contact with your audience. Let attendees feel you care about them individually.
~ Sending gracious Thank You cards/gifts helps maximize an event’s long-term branding value. Carry mailing labels, packing supplies, and postage.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Suggestions for Dynamic Public Appearances are available at:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

For more ideas to maximize being memorable and other marketing tips, see Wearing your Brand. For further information on branding and strengthening your Wordpower© please visit: Imaginings Wordpower and Design Consultation.

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

Travel…Book Award Nominations

MURDER ON MOKULUA DRIVE NOMINATED FINALIST!

I’m pleased to announce that on September 7, 2018, my third blog on the benefits of PUBLIC SPEAKING will be featured on the website of Hometown Reads, while I’m visiting my own hometown of Portland, Oregon. Once I’m home, the original, longer version of the piece will appear right here!

While I’m in Portland, I’ll be addressing a combined meeting of mystery book clubs, plus students at Woodrow Wilson High School, from which I graduated 50 years ago! I can’t believe five decades have passed since I was fortunate to attend the accelerated classes in English and Social Studies that inspired later studies as well as my writing.

I’m honored to announce that Murder on Mokulua Drive [the second book in the Natalie Seachrist Hawaiian mystery series] has been nominated as one of six finalists in the fiction category of the 2018 Arizona Literary Excellence Awards!

Thank you so much for your interest in the series and my other projects! And, don’t forget to drop in at my author website, where you’ll find some delightful recipes for your next adventure in sampling Island cuisine…

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

PUBLIC SPEAKING, 2


ALL THE WORLD’S A STAGE…
…and it awaits the imprint of your brand!

The success of any branding program rests on harmonizing the look, sound,
and feel of all of its elements!  That includes the setting in which an author appears. And while you may not be able to control every aspect of the physical environment of your presentations, you can enhance the positive impact of some aspects to boost the effectiveness of your overall book marketing program.

THE VENUE
If you have never spoken at the venue, you’ll be relying on the event’s organizers to provide the correct information regarding lighting, voice amplification, and projection of materials you’ll utilize to highlight your speaking points. In addition, they’ll be scheduling the podium, table, and/or chair from which you’ll speak.

If possible, visit the venue in advance of the event. While this may be easy in your home town, it can be impossible when you’re working in another city [let alone country]. Therefore, it’s good to arrive a day in advance of your presentation. If you’re lucky, you will be delivering your remarks at the hotel in which you are staying.  As this is seldom the case, travel with the basics you require to be effective.

FROM A STAGE, OR…
Depending on your height and weight, and position in relation to the audience, you may need to modify your hair, clothing, shoes, and/or accessories to maximize your facial and overall visibility. Speaking engagements often occur in rooms with a stage that is at least a step above the floor on which the audience is seated. This enhances your visibility as a speaker, but it means you must look good from the top of your head to the bottoms of your shoes. And although many stages are carpeted, older wooden or tiled stages may have uneven surfaces, for which you will require sturdy and slip-resistant footwear.

SOLO PERFORMANCE
Sole presenters in a public venue usually have access to a podium. Free-standing or table top, it should offer sides that mask your script, notes, watch, and other items you may need to reference. Unless a free-standing podium is constructed of a tubular frame, it is probable that you’ll be visible only from your chest up. That gives you more flexibility in your stance and movement of your feet. If the podium is comprised of a hollow frame, or positioned on top of a table that has no tablecloth, you will not have that luxury.

WHISPERS TO SCREAMS
The quality of your natural speaking voice can be either an asset or detriment in public speaking. Depending on your audience, even the strongest of voices expressed in the wrong tonal range can be hard for some listeners to hear properly. Many podiums are set up with a microphone fixed in position. If you learn you’ll be using a hand-held mic, you may want to obtain a small stand in order to free your hands for gesturing, pointing to overhead projections, etc. Having said this, I must note some presenters like to speak off the cuff rather from written material and prefer a hand-held or wireless mic so they can roam freely—sometimes even moving within their audience.

Be aware that the effectiveness of the microphone you use [especially lavaliere or headsets] can depend on your neckline, arrangement of hair, and any chain or necklace you wear. Also consider that dangling earrings and loose watches or bracelets can interfere with sound projection.

Having a strong voice may lessen the need to provide your own electronic equipment. However, if you are embarking on a lengthy tour, you might consider acquiring sound equipment that can make you more independent of the facilities in which you appear—if it is compatible with the speakers to which your equipment will be connected. In making such a decision, you will want to seek the input of an electronics specialist.

INVITING DISPLAYS
Will you be able to set up a display that greets and enlivens your audience? At the minimum, you should be able to drape a banner over the front of a podium [using double sided tape, if nothing else]. I carry the banner from the release of Prospect for Murder, first of the Natalie Seachrist Hawaiian mysteries. I also travel with varied sizes of boxes on which I can place color-coordinated tablecloths to create heightened surfaces for displaying signage, products, and handouts. And I carry stands of varying proportions to maximize visibility across a room. Do be cautious about displaying valuable items which could disappear…

Enlargements of colorful book covers, pictures of previous appearances, and banners with both your image and the works you’re presenting make a wonderful background for highlighting sales sheets, future project descriptions, and business cards. Since Murder on Mokulua Drive has an embossed jacket front, I present it on a stand, as well as on the table top to invite people to pick it up.  If there is a theme to your work, you can add decorative items that reinforce that reference. As most of my work centers on Hawai`i, I display a shell lei or two, a golden fish business card holder, and tablecloths that harmonize with my book cover colors.

BE PREPARED
If you’re speaking in your home town and have checked out the venue, you’ll know what you need to carry with you. The one thing that may affect your preparations is a change in the size of your audience, thereby impacting the number of books and handouts required. When traveling to a long-distance destination, you may be able to send a box ahead to a friend, colleague, or the hotel in which you will be staying. Regardless of whether that is an option, strategize the items that you should carry personally, rather than check into a luggage compartment.

I recall my gratitude for arriving in Hilo (after flying back from the U.S. mainland) two days in advance of a performance of Scottish Highland Dancing, since my costumes remained in Honolulu by mistake. I now keep the following items with me personally when traveling to author appearances: memory sticks and a master copy of materials needed for display and distribution; one copy of pertinent books and project samples; one small tablecloth and a shell lei to personalize a display; one copy of a short biography; two 3 x 5 inch cards with an introduction of me and my presentation; a brass name badge and any pertinent professional badges; a beautiful artificial orchid for my hair; and, one elegant jacket to dress up even an emergency wardrobe purchase if my luggage does not arrive with me!

This is the second of three discussions of Public Speaking Engagements. My next blog will address the ways in which public speaking engagements can enhance your branding as an author, and will be featured at Hometown Reads .

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Suggestions for Dynamic Public Appearances are available in the following blog posts:
Author Appearances, December 2015
Promo Materials for Public Speaking, July 2018
All the World’s a Stage, August 2018
Final Preparations for Public Speaking, September 2018

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

BOOK SERIES ADVENTURES

ENJOYING YOUR ADVENTURES IN PUBLISHING…

This blog first appeared on https://HometownReads.com,  which I highly recommend to both readers and authors seeking to learn more about the art and business of publishing books! You can click on https://HometownAuthors.com to view a variety of articles from member authors…

As an author, you may have experienced both lows and highs if you have managed to publish a book series!  It’s a true accomplishment, regardless of whether you planned it or not.  But while you were promised great things would emerge at this point in your writing career, you are facing more than a few challenges.  Allow me to tell you about issues I’ve confronted during the publications of Murder on Mokulua Drive, the second Natalie Seachrist Hawaiian mystery

ELEMENTAL CONSISTENCY
Beyond avoiding copyright violation in the chapter-opening quotes I use, I guard against repetition.  During pre-publication review of Murder on Mokulua Drive, I discovered I’d reused a quote from Prospect for Murder My records of aphorisms now indicate when and where a quote is used. Also, I discovered that I changed the color of  a primary character’s truck. I have since created an expanding document listing aspects of the series as well as individual characters, their work, their home, and even their pets.

CHARACTER AND LOCAL PARITY
Initially, I had a male protagonist.  Whoops…my writers’ salon found that “voice” more appropriate to a woman.

Names, their spellings, descriptions, and pronunciation must all be checked.  Imagine my chagrin in realizing I’d changed a name’s pronunciation mid-way through PFM’s audio edition!

While my protagonist thinks in whole words, she speaks with contractions.  I now begin each book by reviewing my chart of persons, places, and their characteristics. 

PLURALITY 
Promotional text highlighting aspects of a single book must encompass each title in a series.  Having multiple titles often means having different editionsFor PFM, I had hardcover, softcover, Ebook, and physical and digital audio editions. MOMD is currently available in only hardcover and Ebook. I have to remember to omit audio references (like “Audible.com”) when describing the second book.    

PRESENTING YOURSELF
If you have a publisher or literary agent, they may have guidelines for presenting yourself personally, online, and in traditional and social media. If you’ve never been in the public eye, you may be grateful for their suggestions about wardrobe, hair, accessories, and makeup [yes, men sometimes require makeup].

Beyond any grooming and/or behavioral adjustments you may need to make for public appearances, you will probably need to vary your public stance depending on the venue or type of media. I’m not suggesting that you become a shape-shifting chameleon, but envisioning each audience will help you view yourself as they will. For instance, wearing a suit may be ideal for some locales and audiences, but something less formal may be best for others.

MARKETING YOURSELF
Regardless of who directs your marketing, examine media kit samples to see what you should prepare.  This will include bios, photos, sample media releases, and relatable stories, covering:
~  Background [family, education, career]
~  Daily Life [home, work, writing locale, pets, hobbies]
~  Writing Methodology [research, writing, editing]
~  Influential People [affecting your work and life]
~  Author Experiences
~  Changes in Your Writing

ELASTIC PROMOTIONAL TEXT
Were you initially described as a debut author? That’s no longer relevant.  What other life changes will impact your self-description.  Are you in a new professional position?  Where do you live, or travel for research, sales, and presentations?  Periodically (and in varying length), you’ll need to restructure text for:
~  Media releases about books, awards, appearances
~  Bios for ads, event programs, introductions
~  Submission of your work for reviews and contests
~  Website discussions of your life and authorship
~  Social media posts, comments, and event announcements

WELCOMING IMAGES
Gather images to stimulate the interest of colleagues, readers, listeners, and the general public including:
~  You and your normal surroundings
~  Events in which you have participated
~  Images attracting your interest
~  Organizational and community events in which you have been involved
~  Images relevant to characters, scenery, and activity in your writing

DESIGNING AND REDESIGING INVITING WEBSITES AND BLOGS
I must confess that this is a recurring theme in this blog, because the process is never complete. Working alone or with a web master, there are many aspects to consider on a regular basis.  First, consider that you may have a website dating from before you became an author. Some of its elements may be recyclable…if you feel the appearance of the original site is compatible with your current work.  With bios, book synopses, and pertinent images being available, much of the material you need as an author should be ready to upload.  You just need to weave it all together to appropriately reveal aspects of yourself and your work Consider:

~  Styles appealing to your target market [realism, art deco, country kitch…]
~  Colors [you like and wear; those describing your work]
~  Shapes reflecting your style and work [linear or curved]
~  Textures, natural or man-made [wood, silk, metal, stone, plastic]

Final thoughts?  Well, there’s nothing final about the process of writing…or of marketing your work.  As with your compositions, keeping electronic and hardcopy samples of your promotional material, will help you shape attractive representations of your unfolding life’s work! 

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Tips to enhancing your writing may be found in:
Empowering Your Words, February 2015
Creating Fictional Characters, March 2015
Sidestepping Writer’s Block, April 2015
Communicating with Every Sense, May 2015
Energizing Narrative Passages, September 2015
The Author Recycles, July 2017
Balancing Text & Space, February 2017
Book Series Adventures, April 2018
Drawing on Sense Memories, July 2018

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

BOOK PROMOTION AND EVOLVING ART


THE NEVER ENDING ART & SCIENCE OF WRITING

As I examine the months since the launch of Prospect For Murder [the first book in the Natalie Seachrist Hawaiian mystery series], I realize I have not posted a blog regarding the never-ending art and science of writing for a long time.  I’ve started several, but details of the publishing and promotional processes have interfered with my sharing new author strategiesSince addressing the topic of my artistic vision for the book layout for Prospect For Murder in a previous blog, it has been released in hardcover, downloadable audio and ebook formats, and a 9-CD as well as downloadable audio book. Preparing for the promotion of each version has required re-examination of artwork and descriptive text, as each format varies in size and may appeal to a different target market. successful advertising and branding

EVOLVING BOOK SERIES
Authors may separate their work into categories of writing, publishing, and marketing, but each of these activities should unite under a shared roof of unified branding.  And while today’s book marketplace includes many self-publishing authors choosing to offer downloadable rather than printed books, such works must still be accompanied by attractive art and typography to maximize their appeal to the sensory experience of potential readers.

There are many ways to make the appearance of a book pop within the massive listings of any genre.  As mentioned in my discussion of art for PFM, I have chosen to use an Island-themed gold frame based on Hawaiian heirloom gold jewelry to distinguish my book and the promotional materials with which I market it.  

HARDCOVER BOOKS
Book jacket art
for the hardcover edition of PFM was the first design project I undertook.  After the evocative gold frame was completed, I realized it could be utilized for the entire mystery series.  And, with changes in the metallic color, it will be ideal for other book projects as well. Below is the first version of the book jacket, which was clearly too dark!

Prospect for Murder...in written and audio editions...the first Natalie Seachrist Hawaiian Mystery

ORIGINAL 9-CD AUDIO BOOK ALBUMS
After I completed recording the 9-CD audio book, it was time to modify the book jacket art.  For the CD albums, my job was to shorten text describing the book and me, as well as the snippets of reviews.  My artist and typographer Yasamine June [you can view samples of her work at www.yasaminejune.com] then adjusted the size and proportion of her original artwork and dropped in my edits.

EBOOK AND AUDIO EDITIONS
The next task was designing website icons for sites offering the downloadable audio and eBook editions.  Our goal was to enhance a visitor’s recognition of the products being offered.  Therefore we created a conjoined image of the hardcover book jacket and a square edit resembling a CD case.  Wherever possible, this paired image is used to signify that Prospect For Murder is available in multiple formats.

I should mention that during this process, I realized that the original art image was too dark. Consequently, I had Yasamine brighten the cover, especially the dragon fountain. Subsequent to these changes, I was thrilled when Prospect for Murder won cover art design in the New Mexico-Arizona Book Awards in 2017.

DESIGNING PROMO MARTERIALS & YOUR WEBSITE

The art of communication is one of the most vital skills a professional in any field can develop to help them in achieving goals and objectives in both their public and private living.  The following tools can be refined to maximize messages to colleagues, friends and the general public.

ARTWORK
I use the iconic paired image of the print and audio editions of PFM as artwork for both printed promotional materials and my author website.  Without intention, the colors for Prospect For Murder and Imaginings Wordpower were nearly the same, which has greatly simplified my choice in color palette. I am still contemplating where and how I will utilize the gold frame.

TITLING
I have used the Peignot font for my promotional business, Imaginings Wordpower [www.ImaginingsWordpower.com] for many years.  Therefore, I chose to use it for the titling of book jackets, my author website, and all promotional materials for the Natalie Seachrist series.  This decision is especially appropriate since many of the historical details used in the series predate World War II.  The Peignot font is an art déco [or style moderne dating from the 1920s], sans-serif display typeface designed by A. M. Cassandre in 1937 for the Deberny & Peignot Foundry in France.  While this font is too stylized for lengthy text, it makes a viable statement for titling and headings.

BUSINESS CARDS
Unexpectedly, I discovered that the standard size of a business card and the dark haunting color of the hardcover and audio book art was not suitable to my new double-sided author business card.  To resolve these problems, I created a new image.  I did this by overlapping the frame of the hardcover edition with that of the downloadable audio edition.   In the lower right-hand corner, I inserted the gold hibiscus found in the corners of the frames.  This has proven effective, since the image is always accompanied by text providing my name and the title of the book.

STATIONERY & FORMS
With use of the paired image of the print and audio books, plus the Peignot font, there were few decisions to make in creating my author letterhead stationery.  For most purposes, I place the iconic art image in the top left hand corner of the page and all contact information centered at the bottom.  This layout works for both letters and business forms [such as invoices]. 

LOGO NOTECARDS
For many years I’ve used what I call logo notecards to extend invitations, express gratitude, and confirm appointments.  For both portrait and landscape layouts, I place a logo in one quadrant of an 8.5 x 11 inch layout, with text positioned diagonally and upside down from the artwork.  The printed result is a sheet of paper that can be folded into a 5.5 x 4.5 notecard that will fit an invitation-sized envelope. 

POSTCARDS
After discovering that postage was the same for a couple of sizes of postcards, I chose a dimension of 8.5 x 5 inches for my author’s promotional postcard.  Beyond displaying recognizable book cover art, this ensures sufficient space for a synopsis and book reviews, plus purchasing options.  The art and descriptive text pop against a simple white background, with a high gloss finish on the front side for durability and flat finish on the back, which facilitates use of a pen for personal messages. 

Sadly, I discovered a typo after receiving an initial order of the postcards.  And having continued to receive positive reviews, I realized I should have printed a small number of the cards initially, to allow for subsequent corrections and additions.  As my publisher has declined to reprint book jackets with the latest reviews, I’m glad my second run of postcards allows me to send out books as samples, or for review or sale with up-to-date information.

OTHER PROMOTIONAL CONSIDERATIONS

COMMUNICATING THROUGH EMAILS
Every piece of communication you generate is a marketing opportunity.  And while you may not use an outgoing email layout paralleling your letterhead stationery, you can strategically position artwork, logos, and other information to draw the recipient’s eye.  I put the paired book image and purchasing information in the top left-hand corner of each outgoing email.  For the signature section for all outgoing emails, I have added a link to my author website [JeanneBurrows-Johnson.com],   my Imaginings Wordpower website [ImaginingsWordpower.com], and this blog [Blog.JeanneBurrows-Johnson.com].

WEBSITES DISPLAYING NEWLY RELEASED BOOKS
As the release date for PFM neared, the number of websites featuring the book increased.  Unfortunately, some had received galleys displaying artwork devised as a placeholder for the book jacket art that was to come.  Without proper notification, these sites would continue to display the galley image as being representative of the published book.  Therefore, I suggest that authors releasing books through publishers or on their own, remain vigilant in cruising the Internet to ensure that the words and images describing them, as well as their work appear as they intend!

In addition, authors need to be aware that many popular websites selling and promoting books do NOT offer an easy means for having books reviewed or even displayed in categorical listings.  Most of the time, an author’s work is only visible if the visitor to a site knows the author’s name or book title.  I strive to see Prospect For Murder displayed under the following categories for each of its several editions:  Hawai`i; Hawaiian mysteries; cozy mysteries; cat mysteries; female authors; female detectives; female sleuths. If you have any tips to help me with this situation, please drop me a note through the contact form on one of my websites…

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Further discussion of art is available at the following blogs:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

QUALITY BOOK PRODUCTION

IS YOUR BOOK A THING OF BEAUTY? 

The art of communication is as varied as its practitioners.  Success in your creative process usually rests on the degree of your inspiration.  For any professional, it also reflects perception of the desires of your target market. And, if you are an author, success also depends on the writing skills to which you have been introduced…and have mastered. There are many comprehensive sources of writers’ guidelines available online and in print. I will sometimes mention issues in the writing process, but in most of these blogs, I am attempting to share snippets of authoring strategies as they arise in my own wordsmithing. 

Many publishing houses restrict the amount of input an author may have in the printing process.  But as a writer, you should be able to express concerns you have about the production of a work that will carry your name.  As someone who has assisted in the process for other amateur and professional writers, and served as the art director on a collaborative effort, I am somewhat familiar with aspects of producing a high quality book.  

When I was a debut author of fiction, I entered a new phase of professional experience.  While the following areas of concern may not be presented in the sequencing of a publisher or art director, they represent my thought process while preparing for the publication of Prospect For Murder, the first book in the new Natalie Seachrist Hawaiian mystery series…AS I REVIEW THIS BLOG POST, I FEEL I SHOULD MENTION THAT I’M THRILLED TO ANNOUNCE THAT BOTH PROSPECT FOR MURDER AND MURDER ON MOKULUA DRIVE WERE AWARDED FIRST PLACE FOR BOOK JACKET ART IN THEIR RESPECTIVE YEARS OF COMPETITION IN THE NEW MEXICO/ARIZONA BOOK AWARDS.
branding program
UNIFIED APPEARANCE IN A SERIES
Career longevity for a writer often rests on their successful book branding and advertising. These issues bring us to the appearance of one’s product; in this case, books.  There are many design dilemmas facing authors and the people who will introduce their work to the world.  Personally, I enjoy reading a classic hardbound book, so my contemplation of quality book printing rests on my perceptions of what constitutes a fine hardcover edition.

THE READER’S EXPERIENCE
While the design elements of a print or on-line artistic project may vary in several ways (sometimes because of the genre), some issues are common.  In general, the test of a book’s initial appeal is its cover.  Does it draw the eye of the potential reader?  I say the reader, rather than the buyer, because with the constant rise in the cost of hardcopy books, library patrons represent a large segment of the public that may read your book.  Of course, to reach that readership, you will first have to appeal to the buyers of books that line library shelves.

DYNAMIC BOOK JACKET DESIGN
Book jacket design
is one of the most important elements that concerns marketers.  Therefore, I encourage you to seek an artist whose skills in fine and graphic art (as well as typography) will meet the needs of myriad projects.  Fortunately, I have found this breadth of talent in collaborating with Yasamine June.  

I do not claim to be a specialist in color theory, but generally, bold colors and print in product packaging are believed to help maximize sales.  In book publishing, successful cover design does not rest solely on these elements, or even on the overall quality of the artwork.  In publishing, the book’s genre is also vital.  Prospect for Murder is clearly a mystery.  In this genre, the coloration employed in book art often features dark colors, sometimes enhanced with the use of chiaroscuro [the effective contrasting of shadow and light]. 

To facilitate communication with my readers, my artistic vision embraces continuing historical and cultural features within the content and artistic accents that unify the appearance of the books.  Because my stories center on Hawai`i, I am using Island-themed framing based on Hawaiian heirloom jewelry for each book’s cover.  This repeating image, plus ones that are pertinent to each story, will serve to meet potential readers’ expectations by unifying my branding, thereby increasing the public’s recognition of each new addition to the series.

In classic format, I have included a cast of characters, chapter aphorisms, and a notes and acknowledgments section.  In addition, because of the inclusion of considerable foreign language and historical references, I offer a guide for pronouncing Hawaiian words and a glossary of non-English and specialized vocabulary.  For emphasis, the aphorisms are presented in italic fonts and a distinctive hibiscus-based image frames each page number.
formatting tips
Empowering Your Words Through Readable Text
The next concern I have is readability.  Given the length of my books [PFM is 92,000 words], concerns about the cost of printing could lead to printing decisions based on saving paper: Margin size can be reduced; spacing after periods can be decreased from two spaces to one, blank pages between chapters can be eliminated, and the weight of the paper reduced.  Such choices might reduce the overall size of a book and conserve paper; but they would not enhance the sensory experience of the people reading the book. 

Beyond these general considerations, my target market is older, well-educated women and men who are as interested in character relationships as they are intriguing plotlines.  Many readers within my target market may wear eye glasses or contact lenses.  Nevertheless, I am told that with the lack of certain vocabulary and situational elements, the inclusion of historical references and multiculturalism, my series may be appropriate to students in advanced placement courses in secondary school.  These students may not be as concerned with the layout preferences of older readers, but they too will benefit from easy-to-read text.

Regarding my recently published book, I have agreed to a layout that includes single spacing following the end of sentences, despite the continuing use of two spaces by many publishers both here and abroad.  To compensate for this, my publisher has used a larger font that enhances the readability of the text of the hardcopy.

Audio Books and Public Readings
With a trilogy of books already completed in the Natalie Seachrist Hawaiian Mystery series, I have already completed an audio edition of the first volume.  In general, I knew I had to employ a believable voice for each of the characters.  As the series is written in the first person, the most important voice is that of the protagonist, who is roughly my age.  For Natalie’s inner narrative, I use a measured and calm voice; for her interaction with other characters, I employ tones and rhythms appropriate to each scene.  Other characters are presented to showcase their unique profiles.

In preparation for reading portions of Prospect for Murder, I recorded descriptions and samples of each cast member. The text for each was printed in a distinctive color.  In addition, I utilized a 14 point font and 1.5 line spacing. I also used varying spacing and marks to indicate pauses and emphasis. 

For instance, I use: upward and downward arrows for changes in tone; ellipses for the trailing off of my voice; and long dashes for abrupt breaks.  For vocabulary or phrases about which I was concerned with correct pronunciation, I inserted underscoring and added hyphens between syllables.

In future blogs, I’ll report on the response to the decisions I have made in this phase of my practice of the art and science of writing!

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Further discussion of art is available at the following blog posts:
Authors Design Dilemmas 1, April 2015
Confronted by a Fantasia of Fonts, May 2015
Rainbows of Color, May 2015
Winning Logos & Slogans, October 2015
Quality Book Production, February 2016
Harmonizing Branding Elements, August 2016
Book Promotion and Evolving Art, January 2017
Balancing Text and Space, February 2018
Successful Cover Art, December 2018

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave

Author Media Relations, 2



DEVELOPING DYNAMIC MEDIA RELATIONS 

Applying the art and science of writing is only part of the equation for achieving  professional goals and objectives as an author. Successful branding rests on myriad authoring strategies…including positive media relations.  Like most aspects of your work, you will need to invest time, effort, and occasional infusions of money into researching, establishing, and maintaining good relations with the media.  As you think about preparing your outreach to the media, remember that you are moving into the realm of commercial writing, which requires you to employ concise verbiage that directly addresses the needs and interests of a specific audience. The bottom line is to follow the rules set down by each media outlet…

KNOW YOUR MEDIA OUTLETS
A key element in any branding program is determining which media outlets [ranging across print, broadcast, and On-line platforms] are appropriate for shining a spotlight on your current project.  Once you’ve completed compiling notes of interest about each—including the demographics of their patrons—you will need to establish relationships with their journalists and perhaps one or more of their department heads.  Regardless of whether you’re going to contact staff or management, a personal salutation is always good.  After all, looking to the future, there’s no telling what a person’s next job may be…or how you might reconnect with them to your mutual benefit.

NETWORKING WITH MEDIA CONTACTS
With your background work complete, you’re ready to launch regular rounds of communication with media contacts.  Despite interaction you may have had in the past, you will need to follow up on any leads you’ve just uncovered.  Is there a department or individual journalist for whom your current or future work will be of particular interest? Is there a community event for which your work fits well?  Can you make a donation…or otherwise interact with a newsworthy non-profit or organization which may be participating in the event?  Can you send out a tasteful PSA focusing on the group while increasing your public visibility?

As an author, it’s easy to rely heavily on your effective writing rather than speaking skills when examining how to broaden your community involvement.  But when an opportunity arises to visit with a media specialist personally, you can broaden your talent in the genteel art of verbal communication.  Through such contact, you should be able to affirm the media’s awareness of you and glean new facts about their individual needs and desires.

Even if you haven’t had an opportunity to meet media representatives you plan to contact, you can send out press releases highlighting your noteworthy work.  What constitutes a newsworthy announcement?  Chiefly, the topic must be appropriate to the specific media outlet and their concrete as well as virtual community.  For example, you wouldn’t send a notice about a program for elementary school children to a magazine for Seniors—unless that demographic is notably involved in the activity. 

TIMELY MEDIA RELEASES
If there is an element of time involved (such as a holiday event), it’s more likely the media outlet will grant you attention IF you’ve contacted them with sufficient lead time There are two simple ways to determine each media outlet’s deadlines:  Pay for a subscription to a detailed media list; or, build your own record for each of your preferred media outlets Even if you have an annual subscription to one or more media contact data bases, the information can quickly become outdated, so unless the provider of a list sends out updates, you’ll have to check with each media organization periodically. 

If you’re creating a media list yourself, you’ll need to gather the following information:  The names of each organization and their key personnel; a street address for drop-offs; a mailing address if it differs from the physical address; phone and fax numbers and email addresses for pertinent departments.  As you become acquainted with individuals within each organization, they may provide you with additional contact information. 

The creative process an author uses to facilitate communication with their audience must be dynamic.  Consider the following scenarios that can motivate you to communicate with local, regional, national, Internet, and even international media outlets:

WIN A CONTEST, AWARD OR SCHOLARSHIP?
Media outlets are always interested in stories of success, especially if they address a segment of their niche market.  Make sure you indicate the importance of the organization recognizing you with an award.

SPECIAL EVENTS
Even if the organizers of an event are sending out media releases, you can submit your own in a distinctive format that highlights your particular contribution.
political campaigns
AWARDED A NOTEWORTHY POSITION, CONTRACT, OR COMMISSION?
Send out a media release, including copy that demonstrates the stature of an individual, business or organization that grants you a noteworthy position, contract or commission. granting it to you.  You can also provide periodic releases reporting on significant stages of progress in your work.  Be sure to mention newsworthy persons who may have become involved in the project.  This could include a high profile woman or man whose image will be associated with your final product, be slated to read your text in an audio publication, or perform as the MC at an event you are managing personally.  By the way, this includes political, religious or volunteer activities in which you may be involved.

You may be wondering if there’s any way of ensuring your media release will receive positive attention and be acted upon as you desire.  The simple answer is no.  Admittedly, it helps to get your information released if you’re prominent in your field.  Your main concern should be avoiding being perceived as wasting a media professional’s time.  If your material and its content doesn’t appear relevant, not only will it minimize the possibility of coverage of your current plea for attention, but it also decreases the likelihood that your next outreach will be greeted with joy.

When selecting between two or more potential news items to promote, you should remember that the most popular topics for garnering media attention are connected to children, elders, or non-profit organizations.  That’s why it is beneficial to team up with such groups within your community on appropriate projects.   Not only will such associations gain media attention, but they will bring loyal followers to your future projects.… And word of mouth promotion is the most beneficial form of advertising!

MAKE A GOOD FIRST IMPRESSION
Regardless of how important you view your message, you must consider how a media outlet will judge its potential value to their customers.  As a promotional consultant, I’ve often worked with writers and artists who view their work as being of the utmost significance.  They begin nearly every communication by speaking of themselves and their status.  This is in direct conflict with the media’s need to serve their patrons.  Rather than opening your plea for coverage with “I” (or even your name if the piece is written in the third person), begin with something that will appeal to your reader and encourage their interest in learning more about you.

SHAPING STRONG MEDIA RELEASES
Most of the media releases I see are one or two pages of single-spaced paragraphs headed, “For immediate release.”  These releases have no sectioning, no titling, and no use of bold or underscored text.  You need to remember that if the opening of a long document is not auspicious, the recipient probably won’t finish reading it, especially when other materials are more appealing!

If you bore the recipient, how have you benefited from the effort…and cost, if you’ve mailed hardcopy?  Even if the release is read, there’s no guarantee that the recipient will act upon the information.  If you’re lucky the bare bones of your information will be published.  However, unless there’s a very slow news day (with a large “ news hole),” the full text of a long release is unlikely to be included.  If only part of your text is published, there’s no assurance that the details you deem pertinent will be included in the news piece.  

One way to short-circuit these problems is the use of the classic inverted pyramid for news writing. This means that the most important facts must be placed at the beginning of the release. With each succeeding paragraph, the importance and relevance of the information contained decreases.  Many editors are grateful to receive material they can merely drop into their layout.

SENDING OUT MEDIA RELEASES
You must, of course, follow the instructions a media outlet provides for sending press releases.  However, some organizations allow some flexibility in their instructions.  To increase the number of people who see my releases, I place a note at the end of emails stating that a FAX or even hardcopy will follow.  Since so few people bother with anything but emails today, there’s a good chance several people will read your copy when its sent in more than one form.  Of course, you cannot control how the media will respond.  Even if they decide to publish your message, you can’t be certain of how they will treat your copy, so keep in mind that providing less text gives an editor less to delete or re-sequence If they’re interested in learning more they’ll contact you.

And don’t forget to send out another media release when you’ve completed your current project.  Highlight the event’s outcome, mentioning any noteworthy person or historical context which will distinguish the activity as being of general interest in your community.  You can even send out subsequent releases to announce the results or consequences of your work.

POLISH YOUR WRITING SKILLS
With careful research and repeated practice in writing media releases, you’ll enhance your ability to work efficiently with the mediaA successful program of media blitzing rests on gathering facts and then presenting them in a way that builds interest in your topic.  Many times your challenge is in establishing a rhythm to the words you use to present the facts you have carefully laid out. 

As __________’s youth face another summer seeking entertainment …
The enclosed image shows television personality _____ donating her time at…
Jane Smith, winner of the 2015 _____ award has been named presiding judge in the forthcoming spelling bee for elementary school children in the _____ School District. 

Remember that if you are involved in an event benefiting your community, you might be the ideal guest for an early morning drive time radio talk show—one of the best ways of getting a large number of people to become aware of via free media coverage.

Despite your best efforts to enhance your connectivity with the media, at some point you may be forced to invest in advertising.  To maximize the results, your branded message must be positively memorable.  From the words you use to the colors and shapes that accompany and frame them, you must strike an accord with your target market.  In today’s tough marketplace, you will need to look beyond traditional ads and commercials.  Appropriate saturation of social media outlets, YouTube videos, and even infomercials have all been used effectively by authors seeking improved community relations.  As you contemplate your options, you will have to evaluate whether you have the skill set to design and implement a branding program without the assistance of advertising professionals.

Wishing you the best in your creative endeavors,
Jeanne Burrows-Johnson, author, consultant, and motivational speaker

Media Relations for Authors may be found at:
Know your Media, June 2015
Media Relations Dos and Don’ts, November 2015

For examples of concise print and broadcast media releases, please see
Media Release samples at Imaginings Wordpower and Design Consultation.

To learn more about the award-winning Natalie Seachrist Hawaiian Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards] and other projects, please drop in at my author’s website JeanneBurrows-Johnson.com. You’ll even find Island Recipes that might inspire your culinary creativity.

To learn more about the Conversations with Auntie Carol, the Natalie Seachrist Mysteries, including Murders of Conveyance [Winner, Fiction Adventure-Drama, 2019 New Mexico-Arizona Book Awards], Island recipes and other projects, please visit my author website at JeanneBurrows-Johnson.com.

For more ideas to strengthen your Wordpower© and branding, please visit: Imaginings Wordpower and Design Consultation.

Follow Me:
Amazon, Arizona Authors Association, Apple Books
Audible, Authors Den, Barnes and Noble, Blogarama, Book Bub
Cozy Mysteries-Unlimited, Facebook, Good Reads, Hometown Reads

Book sellers may contact book distributors such as:
Baker & Taylor, Follett, IPG, Ingram, Mackin, Midpoint, TitleWave