Public Speaking to Enhance Branding coming…

I’m pleased to announce that on September 7, 2018, the third blog on the benefits of PUBLIC SPEAKING will be featured on the website of Hometown Reads, while I’m visiting my own hometown of Portland, Oregon. Once I’m home, the original, longer version of the piece will appear right here!

While I’m in Portland, I’ll be addressing a combined meeting of mystery book clubs, plus students at Woodrow Wilson High School, from which I graduated 50 years ago! I can’t believe five decades have passed since I was fortunate to attend the accelerated classes in English and Social Studies that inspired later studies as well as my writing.

I’m honored to announce that Murder on Mokulua Drive [the second book in the Natalie Seachrist Hawaiian mystery series] has been nominated as one of six finalists in the fiction category of the 2018 Arizona Literary Excellence Awards!

Thank you so much for your interest in the series and my other projects! And, don’t forget to drop in at my author website, where you’ll find some delightful recipes for your next adventure in sampling Island cuisine…

Wishing you the best,
Jeanne Burrows-Johnson, author, narrator, and public speaker

 

 

 

Public Speaking II

All the World’s a Stage
The success of any branding program rests on harmonizing the look, sound, and feel of all of its elements!  That includes the setting in which an author appears. And while you may not be able to control every aspect of the physical environment of your presentations, you can enhance the positive impact of some aspects to boost the effectiveness of your overall book marketing program.

The Venue
If you have never spoken at the venue, you’ll be relying on the event’s organizers to provide the correct information regarding lighting, voice amplification, and projection of materials you’ll utilize to highlight your speaking points. In addition, they’ll be scheduling the podium, table, and/or chair from which you’ll speak.

If possible, visit the venue in advance of the event. While this may be easy in your home town, it can be impossible when you’re working in another city [let alone country]. Therefore, it’s good to arrive a day in advance of your presentation. If you’re lucky, you will be delivering your remarks at the hotel in which you are staying.  As this is seldom the case, travel with the basics you require to be effective.

From a Stage or…
Depending on your height and weight, and position in relation to the audience, you may need to modify your hair, clothing, shoes, and/or accessories to maximize your facial and overall visibility. Speaking engagements often occur in rooms with a stage that is at least a step above the floor on which the audience is seated. This enhances your visibility as a speaker, but it means you must look good from the top of your head to the bottoms of your shoes. And although many stages are carpeted, older wooden or tiled stages may have uneven surfaces, for which you will require sturdy and slip-resistant footwear.

Solo Performance
Sole presenters in a public venue usually have access to a podium. Free-standing or table top, it should offer sides that mask your script, notes, watch, and other items you may need to reference. Unless a free-standing podium is constructed of a tubular frame, it is probable that you’ll be visible only from your chest up. That gives you more flexibility in your stance and movement of your feet. If the podium is comprised of a hollow frame, or positioned on top of a table that has no tablecloth, you will not have that luxury.

Whispers to Screams
The quality of your natural speaking voice can be either an asset or detriment in public speaking. Depending on your audience, even the strongest of voices expressed in the wrong tonal range can be hard for some listeners to hear properly. Many podiums are set up with a microphone fixed in position. If you learn you’ll be using a hand-held mic, you may want to obtain a small stand in order to free your hands for gesturing, pointing to overhead projections, etc. Having said this, I must note some presenters like to speak off the cuff rather from written material and prefer a hand-held or wireless mic so they can roam freely—sometimes even moving within their audience.

Be aware that the effectiveness of the microphone you use [especially lavaliere or headsets] can depend on your neckline, arrangement of hair, and any chain or necklace you wear. Also consider that dangling earrings and loose watches or bracelets can interfere with sound projection.

Having a strong voice may lessen the need to provide your own electronic equipment. However, if you are embarking on a lengthy tour, you might consider acquiring sound equipment that can make you more independent of the facilities in which you appear—if it is compatible with the speakers to which your equipment will be connected. In making such a decision, you will want to seek the input of an electronics specialist.

Inviting Displays
Will you be able to set up a display that greets and enlivens your audience? At the minimum, you should be able to drape a banner over the front of a podium [using double sided tape, if nothing else]. I carry the banner from the release of Prospect for Murder, first of the Natalie Seachrist Hawaiian mysteries. I also travel with varied sizes of boxes on which I can place color-coordinated tablecloths to create heightened surfaces for displaying signage, products, and handouts. And I carry stands of varying proportions to maximize visibility across a room. Do be cautious about displaying valuable items which could disappear…

Enlargements of colorful book covers, pictures of previous appearances, and banners with both your image and the works you’re presenting make a wonderful background for highlighting sales sheets, future project descriptions, and business cards. Since Murder on Mokulua Drive has an embossed jacket front, I present it on a stand, as well as on the table top to invite people to pick it up.  If there is a theme to your work, you can add decorative items that reinforce that reference. As most of my work centers on Hawai`i, I display a shell lei or two, a golden fish business card holder, and tablecloths that harmonize with my book cover colors.

Ensuring You have What You Need
If you’re speaking in your home town and have checked out the venue, you’ll know what you need to carry with you. The one thing that may affect your preparations is a change in the size of your audience, thereby impacting the number of books and handouts required. When traveling to a long-distance destination, you may be able to send a box ahead to a friend, colleague, or the hotel in which you will be staying. Regardless of whether that is an option, strategize the items that you should carry personally, rather than check into a luggage compartment.

I recall my gratitude for arriving in Hilo (after flying back from the U.S. mainland) two days in advance of a performance of Scottish Highland Dancing, since my costumes remained in Honolulu by mistake. I now keep the following items with me personally when traveling to author appearances: memory sticks and a master copy of materials needed for display and distribution; one copy of pertinent books and project samples; one small tablecloth and a shell lei to personalize a display; one copy of a short biography; two 3 x 5 inch cards with an introduction of me and my presentation; a brass name badge and any pertinent professional badges; a beautiful artificial orchid for my hair; and, one elegant jacket to dress up even an emergency wardrobe purchase if my luggage does not arrive with me!

This is the second of three discussions of Public Speaking Engagements.My next blog will address the ways in which public speaking engagements can enhance your branding as an author, and will be featured at Hometown Reads .

Wishing you the best in your adventures as an author or other creative professional,
Jeanne Burrows-Johnson, wordsmith and design consultant

Tips on research, composition, and marketing your work are available at Imaginingswordpower.com.

To learn more about my projects, please visit my author website at
JeanneBurrows-Johnson.com.

 

 

 

BOOK SERIES ADVENTURES

This blog first appeared on the Hometown Reads website [https://HometownReads.com], which I highly recommend to both readers and authors seeking to learn more about the art and business of publishing books!  Just click https://hometownauthors.com to view a variety of articles from member authors…

You’ve published a book series!  A true accomplishment, regardless of whether you planned it or not.  But while you were promised great things would emerge at this point in your writing career, you are facing a few challenges.  Allow me to tell you about issues I’ve confronted during publication of Murder on Mokulua Drive, the second Natalie Seachrist Hawaiian mystery

Elemental Consistency
Beyond avoiding copyright violation in the chapter-opening quotes I use, I guard against repetition.  During pre-publication review of Murder on Mokulua Drive, I discovered I’d reused a quote from Prospect for Murder.  My records of aphorisms now indicate when and where a quote is used.

Character and locale Parity
Initially, I had a male protagonist.  Whoops…my writers’ salon found that “voice” more appropriate to a woman.
Names, their spellings, descriptions, and pronunciation must all be checked.  Imagine my chagrin in realizing I’d changed a name’s pronunciation mid-way through PFM’s audio edition!
While my protagonist thinks in whole words, she speaks with contractions.  I now begin each book by reviewing my chart of persons, places, and their characteristics. 

Plurality
Promotional text highlighting aspects of a single book must encompass each title in a series.  Having multiple titles often means having different editions.  For PFM, I had hardcover, softcover, Ebook, and physical and digital audio editions. MOMD is currently available in only hardcover and Ebook. Softcover and audio references (like “Audible.com”) are omitted when describing the second book.    

Presenting Yourself
If you have a publisher or literary agent, they may have guidelines for presenting yourself personally, online, and in traditional and social media. If you’ve never been in the public eye, you may be grateful for suggestions about wardrobe, hair, accessories, and makeup [yes, men sometimes require makeup].

What you say and how you relate it will shift depending on the media or venue.  I’m not suggesting you become a shape-shifting chameleon, but envisioning each audience helps you see yourself as they will.

Marketing Yourself
Regardless of who directs your marketing, examine media kit samples to see what you should prepare.  This will include bios, photos, sample media releases, and relatable stories, covering:
~  Background [family, education, career]
~  Daily Life [home, work, writing locale, pets, hobbies]
~  Writing Methodology [research, writing, editing]
~  Influential People [affecting your work and life]
~  Author Experiences
~  Changes in Your Writing

Describing Yourself
Were you initially described as a debut author? That’s no longer relevant.  What other life changes will impact your self-description.  Are you in a new professional position?  Where do you live, or travel for research, sales, and presentations?   

Elastic Promotional Text
Periodically (and in varying length), you’ll need to restructure text for:
~  Media releases about books, awards, appearances
~  Bios for ads, event programs, introductions
~  Submission of your work for reviews and contests
~  Website discussions of your life and authorship
~  Social media posts, comments, and event announcements

Welcoming Images
Gather images to stimulate the interest of colleagues, readers, listeners, and the general public including:
~  You and your surroundings
~  Events in which you participate
~  Images attracting your interest
~  Organizational and community involvement
~  Images relevant to characters, scenery, and activity in your writing

Designing Inviting Websites and Blogs
Working alone or with a web master, there are many aspects to consider.  First, you may have a website from before becoming an author. Some elements may be recyclable.  With bios, book synopses, and pertinent images available, much of your material is ready for upload.  You just need to weave it all together to appropriately reveal you and your work.  Consider:
~  Styles appealing to your target market [realism, art deco, country kitch…]
~  Colors [you like and wear; those describing your work]
~  Shapes reflecting your style and work [linear or curved]
~  Textures, natural or man-made [wood, silk, metal, stone, plastic]

Final thoughts?  Well, there’s nothing final about the process of writing…or of marketing your work.  As with your compositions, keeping electronic and hardcopy samples of your promotional material, will help you shape attractive representations of your unfolding life’s work! 

Wishing you the best,
Jeanne Burrows-Johnson, wordsmith and design consultant

 

 

Book Promotion: Evolving Art & Text

May 2017 bring you health, happiness & prosperity
beyond your New Year visions!

 As I examine the months since the launch of Prospect For Murder [the first book in the new Natalie Seachrist Hawaiian mystery series], I realize I have not posted a blog regarding the art and science of writing for a long time.  I’ve started several, but details of the publishing and promotional processes have interfered with my sharing new author strategies

 Since addressing the topic of my artistic vision for the book layout for Prospect For Murder in a previous blog, it has been released in hardcover, downloadable audio and ebook formats, and a 9-CD audio book.  Preparing for the promotion of each version has required re-examination of artwork and descriptive text, as each format varies in size and may appeal to a different target market

successful advertising and branding
Unified Book Branding and Advertising

Authors may separate their work into categories of writing, publishing, and marketing, but each of these activities should unite under a shared roof of unified branding.  And while today’s book marketplace includes many self-publishing authors choosing to offer downloadable rather than printed books, such works must still be accompanied by attractive art and typography to maximize their appeal to the sensory experience of potential readers.  

There are many ways to make the appearance of a book pop within the massive listings of any genre.  As mentioned in my discussion of art for PFM, I have chosen to use an Island-themed gold frame based on Hawaiian heirloom gold jewelry to distinguish my book and the promotional materials with which I market it.  

Hardcover, Downloadable E & Audio Books, and CD Audio Book Art

Hardcover Books
Book jacket art for the hardcover edition of PFM was the first design project I undertook.  After the evocative gold frame was completed, I realized it could be utilized for the entire mystery series.  And, with changes in the metallic color, it will be ideal for other book projects as well.

9-CD Audio Book Albums
After I completed recording the 9-CD audio book, it was time to modify the book jacket art.  For the CD albums, my job was to shorten text describing the book and me, as well as the snippets of reviews.  My artist and typographer Yasamine June [you can view samples of her work at www.yasaminejune.com] then adjusted the size and proportion of her original artwork and dropped in my edits.

Downloadable Ebook and Audio Editions
The next task was designing website icons for sites offering the downloadable audio and ebook editions.  Our goal was to enhance a visitor’s recognition of the products being offered.  Therefore we created a conjoined image of the hardcover book jacket and a square edit resembling a CD case.  Wherever possible, this paired image is used to signify that Prospect For Murder is available in multiple formats.

Designing Promotional Materials & Your Author Website

The art of communication is one of the most vital skills a professional in any field can develop to help them in achieving goals and objectives in both their public and private living.  The following tools can be refined to maximize messages to colleagues, friends and the general public.

Artwork
I am using the iconic paired image of the print and audio editions of PFM as artwork for both printed promotional materials and my author website.  Without intention, the colors for Prospect For Murder and Imaginings Wordpower are nearly the same, which has greatly simplified my choice in color palette. I am still contemplating where and how I will utilize the gold frame.

Titling
I have used the Peignot font for my promotional business, Imaginings Wordpower [www.ImaginingsWordpower.com] for many years.  Therefore, I chose to use it for the titling of book jackets, my author website, and all promotional materials for the Natalie Seachrist series.  This decision is especially appropriate since many of the historical details used in the series predate World War II.  The Peignot font is an art déco [or style moderne dating from the 1920s], sans-serif display typeface designed by A. M. Cassandre in 1937 for the Deberny & Peignot Foundry in France.  While this font is too stylized for lengthy text, it makes a viable statement for titling and headings.

Author Business Card
Unexpectedly, I discovered that the standard size of a business card and the dark haunting color of the hardcover and audio book art was not suitable to my new double-sided author business card.  To resolve these problems, I created a new image.  I did this by overlapping the frame of the hardcover edition with that of the downloadable audio edition.   In the lower right-hand corner, I inserted the gold hibiscus found in the corners of the frames.  This has proven effective, since the image is always accompanied by text providing my name and the title of the book.

Author Stationery and Forms
With use of the paired image of the print and audio books, plus the Peignot font, there were few decisions to make in creating my author letterhead stationery.  For most purposes, I place the iconic art image in the top left hand corner of the page and all contact information centered at the bottom.  This layout works for both letters and business forms [such as invoices]. 

Communicating Through Emails
Every piece of communication you generate is a marketing opportunity.  And while you may not use an outgoing email layout paralleling your letterhead stationery, you can strategically position artwork, logos, and other information to draw the recipient’s eye.  I put the paired book image and purchasing information in the top left-hand corner of each outgoing email.  For the signature section for all outgoing emails, I have added a link to my author website [www.JeanneBurrows-Johnson.com] to listings of my Imaginings Wordpower website [www.ImaginingsWordpower.com] and this blog [www.JeanneBurrows-Johnson.com].

Logo Notecards
For many years I’ve used what I call logo notecards to extend invitations, express gratitude, and confirm appointments.  For both portrait and landscape layouts, I place a logo in one quadrant of an 8.5 x 11 inch layout, with text positioned diagonally and upside down from the artwork.  The printed result is a sheet of paper that can be folded into a 5.5 x 4.5 notecard that will fit an invitation-sized envelope. 

Postcards
After discovering that postage was the same for a couple of sizes of postcards, I chose a dimension of 8.5 x 5 inches for my author’s promotional postcard.  Beyond displaying recognizable book cover art, this ensures sufficient space for a synopsis and book reviews, plus purchasing options.  The art and descriptive text pop against a simple white background, with a high gloss finish on the front side for durability and flat finish on the back, which facilitates use of a pen for personal messages. 

Sadly, I discovered a typo after receiving an initial order of the postcards.  And having continued to receive positive reviews, I realized I should have printed a small number of the cards initially, to allow for subsequent corrections and additions.  As my publisher has declined to reprint book jackets with the latest reviews, I’m glad my second run of postcards allows me to send out books as samples, or for review or sale with up-to-date information.

Other Promotional Considerations

Websites Displaying Prospect For Murder
As the release date for Prospect For Murder neared, the number of websites featuring the book increased.  Unfortunately, some had received galleys displaying artwork devised as a placeholder for the book jacket art that was to come.  Without proper notification, these sites would continue to display the galley image as being representative of the published book.  Therefore, I suggest that authors releasing books through publishers or on their own, remain vigilant in cruising the Internet to ensure that the words and images describing them, as well as their work appear as they intend!

In addition, authors need to be aware that many popular websites selling and promoting books do NOT offer an easy means for having books reviewed or even displayed in categorical listings.  Most of the time, an author’s work is only visible if the visitor to a site knows the author’s name or book title.  Personally, I’d like to see Prospect For Murder displayed under the following categories for each of its several editions:  Hawai`i; Hawaiian mysteries; cozy mysteries; cat mysteries; female authors; female detectives; female sleuths. If you have any tips to help me with this situation, please drop me a note through the contact form on one of my websites…

Wishing you the best in your writing endeavors,
Jeanne Burrows-Johnson, wordsmith and design consultant

To learn more about Prospect for Murder and other writing projects, please visit my author’s website at Https://www.JeanneBurrows-Johnson.com.  And for more ideas to strengthen your Wordpower© and branding, please visit: Https://www.ImaginingsWordpower.com